"Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.
Coca Cola changed its marketing strategy from creative excellence to content excellence.
They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.
The democratization of marketing was now evident.
Here the 4 Myths of Social Media Marketing:
Myth #1. It’s Simple
There are many myths about social media marketing but the biggest one by far is that it is easy and can be done by an intern at lunch time.
Myth #2. It’s Free
Planning , creating content, optimizing for search, publishing to multiple platforms takes time. Time is money.
Enterprise class tools are not free. Participating on Facebook may cost nothing and tweeting is free but the content and eco-sytem to support a sustained social media marketing effort requires budget and commitment. Professional videos still cost money to produce and edit.
Myth #3. It’s Just Facebook
Many organisations think that because Facebook dominates the social media numbers game with nearly one billion users, that it is the only social media network to consider in a social media marketing strategy.
Facebook only allows less than 15% of your updates to appear in your Facebook followers timelines through its “Edge Rank” algorithms.
Myth #4. Social Media is the “Silver Bullet”
Social media is not your marketing saviour.
Remember to continue to optimize your online properties for search engines.
Being found on Google is still a “must do”. If you aren’t doing this then you need to reconsider some of your marketing budget priorities. Social media marketing advertising is still only $5 billion and search engine marketing spend is 10 times larger at $50 billiuon plus because it works".
Newly published research details how a team of scientists discovered ITD-1, a molecule with many therapeutic possibilities that can be used to generate unlimited numbers of new heart cells from stem cells.
For years, scientists have been looking for a good source of heart cells that can be used to study cardiac function in the lab, or perhaps even to replace diseased or damaged tissue in heart disease patients. To do this, many are looking to stem cells. Researchers at Sanford-Burnham Medical Research Institute, the Human BioMolecular Research Institute, and ChemRegen, Inc. have been searching for molecules that convert stem cells to heart cells for about eight years—and now they’ve found one. The team now describes how they sifted through a large collection of drug-like chemicals and uncovered ITD-1, a molecule that can be used to generate unlimited numbers of new heart cells from stem cells.
"Residential segregation by income has increased during the past three decades across the United States and in 27 of the nation’s 30 largest major metropolitan area, according to a new analysis of census tract and household income data by the Pew Research Center. The analysis finds that 28% of lower-income households in 2010 were located in a majority lower-income census tract, up from 23% in 1980, and that 18% of upper- income households were located in a majority upper-income census tract, up from 9% in 1980." This interactive map allows the user to explore the 10 largest metropolitan areas in the U.S. To read the article associated with this map, see: http://www.pewsocialtrends.org/2012/08/01/the-rise-of-residential-segregation-by-income/
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