Benecia, CA – Robert Fritz, popularly known as Bob Fritz, is the founder of Animal Naturals, which makes health and nutrition supplements for canines, felines and equines. These are sold under the Re-Nature brand.
|Scooped by Bob Fritz|
Robert “ Bob” Fritz
A former Olympic lifter, Bob Fritz has been experimenting with formulating natural health supplements for humans and animals since his school years. As an athlete based in San Jose, California, during the 1970s, Bob Fritz tinkered around with natural food to find alternatives to the steroid based health supplements which caused serious side-effects. Most of his informal research was tested on his pet dogs, and only after he was convinced of their effectiveness, did he start offering it to fellow athletes.
His big break came when he worked with NASA on the space shuttle program, which allowed him access into the space agency’s defunct liquid nutrition programme for astronauts. Coupled with his own experiments and research, he launched a series human athlete health and nutrition supplements, made of natural ingredients that quickly gained popularity among fitness freaks. The most successful of these was the Unipro 1000 tablet, which was a modification of the famous Formula 9 health drink, devised by Dr Myron Winitz in 1960s.
In 1990, Bob Fritz turned his attention to animal nutrition, using the same principles of using natural ingredients to formulate health supplements for dogs and horses. He set up his first venture, Animal Performance Research Lab (APRL) that produced several canine and equine health supplements. But it was his formulation for human nutrition that became the best-seller in the history of health supplements. This was Muscle Milk, which was the first human body-building product based on human milk profile.
In 2001, he launched his second company, Animal Naturals, after selling off the highly successful and lucrative APRL. Animal Naturals offers over 20 health supplement products for canines, felines and equines under its Re-Nature brand.
Bob Fritz has three patents to his credit, with another four pending. He has also authored/co-authored two books – Evo Bodybuilding and Steroid Alternative Handbook with Dr Thomas Fahey – and publishes a quarterly magazine, People & Pets. Bob has also published 24 national articles, published 3 newsletters and more than 30 brochures. In addition, he has done over 20 print advertisements and 3 radio advertisements.
For more details, contact (877) 922-8362 (toll free) or visit www.re-nature.com.