Robin Good: Excellent PBS video illustrating through the faces and voices of several brand designers the history and role of logo design. From prehistorical times until today logo design has been always an activity characterized by the need to communicate easily and effectively what a person or an organization is about and (in some cases) the character and the traits its stands for (think of aristocratic or noble shields).
"Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types."
"Logo designers need to have a sense of what the company wants his personality to be, and then it "manufactures" this mask... and the logo is essentualy a mask, an identifier, that stands in for who you are"
1. Your Brand’s Voice First Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way.
Looking to give your small business social media strategy a boost? Sheer Ganor at Soshable has ten great tips for promoting your presence online so that everyone in your area knows just where to go when your services are required. Mull them over this weekend, then meet Monday with a plan in hand. What better way to start a week?...
By now, you may or may not have heard of the latest trend in marketing—content marketing. Content marketing is defined (by Wikipedia) as an “umbrella term encompassing any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert – “If I’m your ideal prospect, why should I buy from you rather than any of your competitors?”
Hunting through data from the American Time Use Survey, conducted annually by the Bureau of Labor Statistics, and other time-diary projects, the author came to the inescapable conclusion that how we think we spend our time has little to do with reality. We wildly overestimate time devoted to housework. We underestimate time devoted to sleep. We write whole treatises glorifying a golden age that never was; American women, for instance, spend more time with their children now than their grandmothers did in the 1950s and '60s.
These curious blind spots continue into the realm of work. People who get paid by the hour know how many hours they work. People who inhabit the world of exempt jobs have a much more tenuous grasp on this concept but, as a general rule, the higher the number of work hours reported, the more likely the person is to be overestimating.