Today must be the day of ROI calculators. Google just introduced one for mobile, and Yelp, last night, debuted its “revenue estimator” for small businesses. The tool is free to all businesses that have claimed their Yelp profiles.
Hangyu Lee's insight:
The Yelp revenue estimator is the same for advertisers and non-advertisers. In the future, Yelp might add some additional features for advertisers, but that remains to be determined. Right now, the company just wants to see how businesses react to and use it.
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