Content does three things for a community. 1) It creates a social order for the community. Content highlights who or what is popular in the community. It highlights the key people within the community.
Look at this table. It's a systematic sample (every nth) of 100 members which made a contribution to the community 6 months ago. Of these, 37 were still active after two months, 21 were still active after three months, 19...
The total feasible audience size (TFAS) changes how you approach your community. If the TFAS is small (say, <1k members), then your plan for growth is more relaxed. You grow a little slower. You spend longer building relationships with each...
The goal is to find these key influencers and create a filter that allows you to communicate with them. This helps you develop a positive relationship with the influencers, which can grow your business.
One of the biggest mistakes I’ve made when trying to build a community (and I’ve seen many others make the same mistake) is to mass invite an audience to a community platform like a forum or facebook group and try to get conversations started from there.
Google Plus’ (Google +) group video chat feature, called Hangouts, is an excellent tool to further engage a community—with facial expressions and tone of voice. Along with the ability to chat with up to ten people, it really is close to being together in person.
“Sorry I Haven’t Written Lately” has never been printed in a magazine, and yet bloggers write it all the time. They fall in and out of love with their online properties (it’s happened to me). You owe your community a magazine/platform experience that they can count on. Deliver value and do it repeatedly. That’s what they seek and what they will respond to most.
The more that I read Adrian Chen’s story about Violentacrez, who the writer labeled “the biggest troll on the web,” the more angry I became.
Not anger in the sense of uncontrolled emotion, but anger as someone who has managed online communities for a long time and helped, in whatever small way, to establish this field as a profession. Most of that anger was not directed at the troll, but at Reddit. If you prefer, you can substitute disappointment for anger – they both work.
We need to get more innovative about monetizing online communities. Both professionals and amateurs can do better here. Relying on adveritsing and sponsorship is a dubious approach. It detracts from the community experience.
Book clubs have been a staple of traditional communities for generations. These can be used for online communities too. Ask members to put together a list of 5 to 10 books most relevant to your sector.