Discourse looks interesting. It looks sleek, modern, and displays most of what people need. It's also open-source. It might be a fantastic new community platform. It's going to tempt a lot of people to switch platforms...and this is the problem....
All communities leak, even Facebook. Yes, they have over 1 billion users but not even Facebook has a retention rate of 100%.
So how do you deal with the churn? Are there ways to minimize it? What about inactive users—are they just as bad as lost users? Which of your performance metrics matter most in detailing the true retention rate of your community? It’s all about reactivation.
What's clear is that a sudden, no-warning shutdown, with no archive access, is definitely the worst possible way to end a community engagement project. It demonstrates disdain for users and a failure to recognize the value of what the site offered during its lifespan.
If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers and business owners more than a little concerned!
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed.
Batman opts to step into the line of fire, rather than tell the public the truth about Dent and allow the Joker to make his point. Most people would not be able to weather the consequences of that choice. But, Batman can. He can take it and that is why it is OK.
Similarly, the best community managers know of the importance of taking criticism away from others – like their staff – and focusing it on themselves.
One of the things that often comes up as I am suggesting blog topics for clients is “Why should I cover this topic when it’s been covered by other blogs?” It’s a great question – most businesses and bloggers think that they should only write about things seldom covered.
While you do want to cover unique topics, you might also want to consider tackling the common topics as well. Here are five good reasons why.
I’ve written before about bringing local panels up to date with an idea about a mobile solution combined with a bit of micro-participation (go read the post – it’s really good!). An organisation could however do something similar by developing a community – whether one of its own creation or perhaps by engaging with an existing one.
Two years ago, I answered a question on Quora, “Is the time for forums over?” I’m sure I answered “are forums dead?” type questions like that before.
Here we are, two years later, and what I said then is exactly as true now. I’ve been asked this type of question many, many times and I always give a similar answer. Two years from now, I expect my answer will still be as true as it is now.
Motherhood and community management. Who would think they’d have so much in common? Oddly enough, being a parent and being a community manager share more than a few similarities. Here are a few that really stand out:
Last week, I had to change the time of a free community strategy webinar by one hour. A few people e-mailed me with abusive messages. Our approach in this situation is pretty consistent. We block their e-mail address and unsubscribe...
There are already so many established platforms and media sites out there who already built an incredibly big and dedicated audience. Instead of trying to replicate their years of hard-ass work yourself, you can simply tap into their audience and steer a big chunk back to your site !
So, why are so many comment threads so nasty? Because they are not moderated! At all! In ALL of the senses listed just above. If commenters think your commenting thread is a public space where they can do whatever they want because nobody’s watching, they will do whatever they want. And that is not pretty.
If you run a site that often makes snarky remarks, embraces controversy, and writes with a swagger, you're going to have a reflection. That reflection will be found in the comments. The comments will be snarky, trollish, controversial, and reflect...
Big asks are generally a bad idea. A big ask is asking members to do something that takes considerable time, resources, or physical/mental effort to do. Considerable, here, is in comparison with responding to a discussion.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.