Electronic Arts already alienated hundreds of thousands of fans with always-online DRM for SimCity 5, then millions more when their servers went down. What can other brands learn from their social media crisis?
We need to proactively challenge community dogma with hard data. Much of what we believe to be true, is a myth. I used to think the best way to hire a great community manager was to find a great community...
The pressurised, real-time nature of the job means most of us are bouncing from campaign to campaign, too busy swatting aside goals and hazards to see the bigger picture: and that long view is where all the good stuff happens. How do you get there?
Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. Let's take a closer look at exactly what these changes are, and what they mean for marketers like you and me.
“Sense of community” isn’t the platform you choose, it’s the people you choose to associate with and what you do to make it happen. You want long comments? You want credible discourse? You don’t expect it will simply happen in front of you like magic. You fight for it
Did you know that of all the content that people share on social media, images are the most viewed and attract the highest levels of engagement? Here are some online tools for photo editing, meme making, gif production and infographics.
We've covered this before, but many people are new here. Skipping the internal aspects, this is our process. We've simplified it as much as possible. Build up a list of 50 to 150 potential members Build up a list of...
It may sound complicated, but getting there is about as involved as your sixth grade math homework. By using a formula SocialBakers first introduced, you can track behavioral patterns with your social communities, and see when they’re more likely to engage.
With Company Pages, LinkedIn can be used as a powerful tool and enhancement to your content marketing plan. You may be asking yourself: do I really need a Company Page? Is this just another thing I need to check and update?