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Bibi and Obama in Love? - Daily Beast

Bibi and Obama in Love? - Daily Beast | ning jareanvuttimakron | Scoop.it
Daily Beast
Bibi and Obama in Love?
Daily Beast
Obama, who previously had no clue about the kind of love Israelis needed, effectively reciprocated with policy words to make Bibi blush.
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Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales

Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales | ning jareanvuttimakron | Scoop.it

A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. ... After the AdAge article created a lot of buzz this week (ironic, isn’t it?), Coke went out of its way today to emphasize that social media plays a “crucial role” in its online marketing, and has been driving in-store Coke sales. Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications and Capabilities, wrote a response to the conversation on the company website: None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value. Reach, engagement, love and value are the markers of success we use for our campaigns. We measure these in a variety of ways, often with our media partners. In beta testing with Facebook, we’ve been able to track closed-loop sales from site exposure to in-store purchase with very promising initial results that are above norms for what we see with other media....


Via Jeff Domansky
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Sisyliana Halim's curator insight, August 21, 2013 2:39 AM

 This article shows the importance of intergrating the social channel into the brand you are working for or trying to promote. Coke states that social is crucial espically in this day and age where social media plays a crucial role in its online marketing. The senior Vice president stated a very important thing which is " None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value."

 

Which is true because i think without intergrating other concepts into the way we market it would not be as effective as they would like. Using a platform such as Facebook, youtube and Twitter in the right way allows these intergration to be successful, if not i beleive that cokes marketing campaign would not be as effective as they would like. Again we have to start thinking about effectively using the different social media platforms we are given today and intergrate that to the differnet segments and target markets we are trying to aim for. 

Sean Peh's comment, August 22, 2013 6:25 AM
If it wasn't obvious enough, by now everyone should be able to agree that social media is one of the biggest things in the world and almost everyone uses social media such as Facebook, Twitter, Youtube, etc. As was mentioned, even one of the biggest if not the biggest brand which is coke uses social media to promote and create awareness for its brand.
Thapthim (Thim) Phithak's curator insight, August 22, 2013 11:51 PM

This article evident that advertising their coca cola brand through social media is the most effective way. It talks about the importance of integrating the social channel, coca cola clearly state that social media is crucial, by advertising the brand through social media will make the brand become more recognise or sustain its recognitions world wide. I agree with the article since most social media are easy to access plus cheap, so why not use it as their advantage to be successful.

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Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love

Whyd Wants To Connect Music Lovers To Help Them Discover More Tracks They’ll Love | ning jareanvuttimakron | Scoop.it
When Whyd opened to the public in November it offered music bookmarking functionality along the lines of recently launched Songdrop, which we described as a "Delicious for music".

Via Allmyapps
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