These are the 5 unfamiliar SEO tasks marketers will have to conquer in 2014:
1. Semantic SEO We’ve seen Google move toward this idea before, but it was the Hummingbird Update that really sent a clear message to marketers. The update changed the algorithm to work better with the way people search today, which is more conversational.
2. Cocitation Practices. On a similar note, cocitation refers to what is around a link as opposed to the anchor text of the actual link. This is not to say that anchor text is not important, it just means that linking specific keywords isn’t going to be as important.
3. No Keyword Data. Google encrypted the keyword data that you once saw for your webpages claiming that it will help create extra protection for searches. Losing this data meant that marketers could no longer see what keywords users were using to find and land on their website. Therefore, optimization was made more difficult and the announcement left many in a panic.
4. Google+ Integrates with YouTube. At the very end of the year Google decided to have all of your Google+ information synced with YouTube. This means that if a user wanted to leave a comment they have to have their account synced to a Google+ account. Comments are not being sorted by relevance (those in your Google+ circles will appear at the top) and users can start a conversation on YouTube through their Google+ circles. YouTube creators are also able to better moderate comments with the new integration.
5. Google Review Extensions and Shared Endorsements. Both of these new features center around reviews. With review extensions, advertisers can now add a 67 character review for users to see right on the SERP before they even click the ad. With shared endorsements, Google will bring up items that you were searching for before and then, if available, will pull up a review from someone in your Google+ circles (side note: you can easily opt-out of the feature).
Publishing a blog post and sitting around waiting for people to find it is not an effective method to build your blog audience. You need to actively promote your posts and engage new readers if you want the exposure your blog deserves. Just one of these 31 steps resulted in a 342% increase in traffic [...]
The internet is full of weird little niches. Despite not having huge demand many have incredible potential to be profitable due to lack of competition. Most internet marketers prefer to go after lucrative (yet more competitive) markets instead.
21 experts share insight into the actions they believe can help small and mid-sized businesses see remarkable results overnight.
In many ways, inbound marketing and SEO are like a marathon. You put in tons of effort over a long period of time, and eventually see remarkable results. However, there are a few tactics you can adopt in SEO that provide surprising changes overnight. We posed this very question to some of the sharpest search engine professionals we know recently – how can small and mid-sized businesses quickly improve their search ranking. The results are shared below...
7 social networks worth checking out for niche marketers.
You're probably always hearing about the most popular, mainstream social networks -- Facebook, Twitter, LinkedIn, Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. But you must know that those "top" social networks aren't the only ones out there, right?
Truth be told, there are hundreds of other, niche social networks on the web that, depending on your particular audience or your goals, can also be well worth it for you to participate in.
Why Niche Social Networks Are Valuable
A social network can be considered "niche" if either A) the focus of the social network is much more specific (e.g. a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. a social network just for animal lovers).
The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job. So for example, if your business sells yarn and you're a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. And we all know how much more effective your marketing can be when segmentation is involved, right? So before you devote all your social media marketing time to just the top networks, it behooves you to do some research into whether there are any niche social networks populated by your audience.
Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what's out there. Have you heard of or used any of these before? Go ahead -- try 'em out!
It can be hard to do internet promotion if you’re just beginning, especially when you have all of the competition that there is today. Choosing a variety of marketing and what doesn’t. This article can help you get started!
Niche marketing is about creating value for consumers to encourage loyalty for a company. By providing unique products and services to specific targets, the company will not be able to serve the general population; however, ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.