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25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free | Mobile Development News! | Scoop.it
You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.

I've been meeting more and more app entrepreneurs who have made it in the app world without spending a penny on promoting their app. And I've known entrepreneurs who've earned more than a million dollars selling their app, largely promoting it for free. Some have made use of press publicity and some generated a lot of buzz on social media. While some manually recruited customers, others had tremendous customer referrals.

In my experience, it does not make sense to pay advertising dollars to get customers because the cost of a customer acquisition is never lower than the price of the app. What's more, there are many ways out there to promote your app for free. Here are 25 of your most creative options:

To read the full article, click on the title or image.



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Via OFFICIAL ANDREASCY, malek
Marc Kneepkens's insight:

More ways to promote your app. This one in Entrepreneur magazine.

Even if you don't do apps, there is lots to learn about marketing in the digital age.

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OFFICIAL ANDREASCY's curator insight, April 30, 2014 1:12 AM

"It does not make sense to pay advertising dollars to get customers because the cost of a customer acquisition is never lower than the price of the app."

malek's curator insight, April 30, 2014 7:20 AM

Everybody loves free promotion. One creative idea maybe good enough for solving your problem.

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HackerOne Connects Hackers With Companies, and Hopes for a Win-Win

HackerOne Connects Hackers With Companies, and Hopes for a Win-Win | Mobile Development News! | Scoop.it
HackerOne’s co-founders are betting they can persuade the world’s hackers to spend their free time solving security’s problems, not causing them, and that businesses will pay them a bounty for their service.

In 2011, two Dutch hackers in their early 20s made a target list of 100 high-tech companies they would try to hack. Soon, they had found security vulnerabilities in Facebook, Google, Apple, Microsoft, Twitter and 95 other companies’ systems.

They called their list the Hack 100.

When they alerted executives of those companies, about a third ignored them. Another third thanked them, curtly, but never fixed the flaws, while the rest raced to solve their issues. Thankfully for the young hackers, no one called the police.

Now the duo, Michiel Prins and Jobert Abma, are among the four co-founders of a San Francisco tech start-up that aims to become a mediator between companies with cybersecurity issues and hackers like them who are looking to solve problems rather than cause them. They hope their outfit, called HackerOne, can persuade other hackers to responsibly report security flaws, rather than exploit them, and connect those “white hats” with companies willing to pay a bounty for their finds.

In the last year, the start-up has persuaded some of the biggest names in tech — including Yahoo, Square and Twitter — and companies you might never expect, like banks and oil companies, to work with their service. They have also convinced venture capitalists that, with billions more devices moving online and flaws inevitable in each, HackerOne has the potential to be very lucrative. HackerOne gets a 20 percent commission on top of each bounty paid through its service.

“Every company is going to do this,” said Bill Gurley, a partner at Benchmark, which invested $9 million in HackerOne. “To not try this is brain-dead.” Read more: click title or image.


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Marc Kneepkens's insight:

#Hackers working constructively may be the solution to many security issues. Bounties will be paid!

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Api.ai Makes It Easier To Add A Siri-Like Conversational UI To Your IoT App Or Device

Api.ai Makes It Easier To Add A Siri-Like Conversational UI To Your IoT App Or Device | Mobile Development News! | Scoop.it

Want to add a Siri-like “conversational interface” to your mobile app or device? Then api.ai, the Palo Alto-headquartered startup and Russian team behind Speaktoit Assistant, a Siri alternative for Android, iOS and Windows Phone, has had you covered for a while.

But now the company has refined its offering to make it a lot easier for developers in the Internet-of-Things (IoT) space, such as the smart home and wearables, to be able to use its technology to enhance their offerings.

Originally launched last September, api.ai effectively opened up the AI and natural language tech that powered Speaktoit so that developers could add conversational interfaces to their apps. And although 5,000 or so developers signed up to the platform, the feedback the api.ai team received informed them of two things.

Firstly there was a lot of interest shown, not just by mobile app developers, but also from the IoT space, namely the smart home, and wearables, such as smart watches — areas the company had always planned on targeting.

Secondly, for many developers the platform required too much work upfront; despite the huge amount of heavily lifting the company’s machine learning-based tech already does, developers were craving more out-of-the-box examples they could easily plug into.

As a result, the api.ai team have gone to work to make its conversational UI a lot more context-aware by adding what the startup calls “pre-defined domains”, including those for various IoT categories. This means the platform knows ahead of time what domain any defined entities and intent applies to.

So for example, if a developer wanted to add voice recognition to control a smart lighting system, api.ai would already know they are working within the smart home domain and is able to tap into its existing AI library related to that domain. Read on: click on image or title.





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Marc Kneepkens's insight:

IoT is taking shape. Voice enabled apps will definitely be a big part of it. The article goes into explaining with examples.

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This Gadget Lets You Text and Use Apps While Driving, Without Looking at Your Smartphone

This Gadget Lets You Text and Use Apps While Driving, Without Looking at Your Smartphone | Mobile Development News! | Scoop.it
Fiddling with your smartphone and driving has been shown to be more dangerous than drunk driving. If you're going to do it, you might as well do it safer. That's the big idea behind RayGo.

Ding. You get a new notification on your phone. You want to check it. No, you need to, really badly, but you’re driving. Ah, screw it. You glance down, away from the road, and you check the darn thing anyway. It’s a potentially deadly decision millions of people make multiple times a day, one that Tel Aviv startup Project RAY aims to drive down with its new “eyes-free” RayGo device. Read more: click image or title.





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Marc Kneepkens's insight:

New #apps for all aspects of our lives. This one may actually save your life.

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How Wearable Tech will change your life

How Wearable Tech will change your life | Mobile Development News! | Scoop.it
Where does the public stand with the Internet of Things? It's focused now on Wearable Tech, especially as Wearable Technology crosses into lifestyle and fashion. With that in mind, this infographic appears to focus on where a millennial marketplace will spend its money on the next wave of technology... and not a word about laptops, phones or tech 1.0 here. The sources are listed on the infographic itself (apparently all from 2014), and while the Apple Watch is mentioned it's not actually shown or listed in the infographic. SOURCE: ComputerScienceZone.org





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Via Richard Platt, Lionel Reichardt / le Pharmageek
Marc Kneepkens's insight:

Wearables have a lot of applications, especially in the health sector. This infographic paints a picture of a 'wearable future'.

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Richard Platt's curator insight, April 26, 4:07 PM

Great infographic with lots of references

Alison Winn's curator insight, April 27, 5:33 AM

A great infographic from Viz Publications outlining how we will all come to embrace wearable technology and the exponential growth within that market.

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Present Status of App Development for Apple Watch

Present Status of App Development for Apple Watch | Mobile Development News! | Scoop.it

Apple has set wearable devices wave as the next big thing after iPhone. Therefore, it has carefully released WatchKit as software development kit with some desired restriction on it beta version. However, this beta version is releasing its first lot of Smart Watch apps on April 24, 2015 and likely opens the new corridors for full fledged native app development accessing all native features and functionality of Watch OS.

Depending on iPhone
When we had encountered iPhone first time, we had compromised for numbers of computing experiences against fast and big desktops or laptops. The same is going to happen in case of smart watches and smartphones, as wearable devices are tinier in compare to smartphones and with limited hardware as well as software powers including CPU and battery.

Therefore, Apple has put restrictions on numerous things that solely rely on Watch OS and recent test apps made smartphone dependable or in other words, Apple Watch is mere extension of iPhone apps for numbers of features and functionality. Read more: click title or image.



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Hey Dave,
Your BP template help me achieve the goals I've been trying for 5 years. The template led me to produce an effective tool to attract the investors I need.
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A new era of app development is starting. New challenges for developers.

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How we grew our startup to an early revenue stage

How we grew our startup to an early revenue stage | Mobile Development News! | Scoop.it

http://snip.ly/J6Fi 

If you are a very early stage entrepreneur, then the next 10 minutes reading this post will probably save you weeks of time.

Like you, we started out with just a vision in our heads and little experience in running a SaaS business. Most of the time we had little clue of what we needed to do to convert traffic into leads and leads into customers. We got some great ideas from experts in the field, but the amount of knowledge on Conversion Rate Optimization (CRO) can be overwhelming sometimes, especially for early stage startups.

So we did what we like to call as ‘experiments’ on CRO rather than have ‘strategies’. Some of these experiments have worked brilliantly for us and well, some have failed miserably. So we are sharing our learnings with fellow entrepreneurs who are starting out. The idea is to share our experience with young entrepreneurs just like us and to convey the message that it is a good practice to go with your gut instinct and experiment with options.

Read more: http://snip.ly/J6Fi



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"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
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Marc Kneepkens's curator insight, March 11, 10:27 AM

Excellent article on metrics and testing. Read it and save plenty of time later.

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Sheryl Sandberg's bold plan to get more women to code

Sheryl Sandberg's bold plan to get more women to code | Mobile Development News! | Scoop.it

http://snip.ly/fk1W

Sandberg spoke to Mashable about a new diversity initiative aimed at women studying computer science and engineering.

For all its cutting-edge innovation, tech remains a male-dominated industry — a reality Sheryl Sandberg knows well.

Before she joined Facebook as its Chief Operating Officer in 2008, the 45-year-old author and mother of two worked at Google for nearly seven years as vice president of Global Online Sales and Operations. While Sandberg built an impressive career, she couldn't ignore tech's gender equality gap. So in 2013, she released Lean In: Women, Work and the Will to Lead. Part-autobiography, part-manifesto, the bestseller inspired Lean In Circles: nearly 21,600 groups in 97 countries, where members support one another on goals like landing that promotion or handling a big job switch.

See also: Diversity in tech takes center stage at 'Superwomen Summit'

Now Sandberg is skewing younger. On Friday, Facebook announced a partnership with LinkedIn, LeanIn.org and the Anita Borg Institute to form Circles aimed at women studying computer science or engineering. Just 18% of female students major in computer science, down from 35% in 1985. By offering Lean In Circles on college campuses, Sandberg hopes more female students will choose a technical career and stick with it.

"The thing about stereotypes — and it hits leadership, it hits technical fields — is they're completely self-reinforcing," Sandberg tells Mashable.

More here: http://snip.ly/fk1W



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Growthink really understands how to create compelling business plans and raise capital, and Growthink's Capital Raising Products succeed in infusing this knowledge.
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We need lots of coders. Male or female. There's a huge shortage.

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Keeping Up with Apps #infographic

Keeping Up with Apps #infographic | Mobile Development News! | Scoop.it

With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development solution?


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Great info. Loving your business plan template, makes writing a plan almost fun.


Craig Heppell
Nambour, Queensland




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malek's curator insight, January 28, 6:34 PM

With the huge growth in Internet of things, wearables and new operating system, dealing with complexity is the name of the game

Marc Kneepkens's curator insight, February 1, 9:12 AM

Tech hiring is getting harder every day. Need help? Contact me: @MarcKneepkens We are really good at this...

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Bigger than Hollywood

Bigger than Hollywood | Mobile Development News! | Scoop.it

http://snip.ly/1Nql

Apple paid $10 billion to developers in calendar 2014. Additional statistics for the App store are:

  • $500 million spent on iOS apps in first week of January 2015
  • Billings for apps increased 50% in 2014
  • Cumulative developer revenues were $25 billion (making 2014 revenues 40% of all app sales since store opened in 2008)
  • 627,000 jobs created in the US

Read more and see more graphs here: http://snip.ly/1Nql



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Growthink really understands how to create compelling business plans and raise capital, and Growthink's Capital Raising Products succeed in infusing this knowledge.
-John Morris
Managing Director, GKM Ventures,
Board of Governors, Tech Coast Angels

Marc Kneepkens's insight:

Some very interesting graphs show how big one Apple's businesses has become.

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Google releases its Cloud Trace service for tracking app performance

Google releases its Cloud Trace service for tracking app performance | Mobile Development News! | Scoop.it

The Google Cloud Trace web service for diagnosing hiccups in developers’ applications is now available for all to use, Google said today.

Google first unveiled the service in June, at its Google I/O conference in San Francisco.

“With Google Cloud Trace, you can diagnose performance issues in your production application by quickly finding the traces for slow requests and viewing a detailed report of where time is spent in your application while processing these requests,” Google product manager Pratul Dublish wrote in a blog post on the news today. “Its trace analysis feature allows you to see the latency distribution for your application, and find the painfully slow requests that may be affecting only a small number of your users. You can also use the trace analysis feature to check if the performance of a new release is better than the previous release.”

With that range of capability, Google has pulled off a worthy feat in the hotly competitive public cloud industry — the offering of a distinct service that can help developers rest assured that their applications are working in the best possible way. And if they aren’t, the service can assist in the troubleshooting process.

The thing is, Google isn’t making Cloud Trace available for developers to use with applications living on other public clouds — as it has done with the Google Cloud Monitoring service by way of the Stackdriver acquisition. There’s good sense in helping people run applications on multiple public clouds, especially Amazon’s public cloud. But then again, unlike the Cloud Monitoring service, Cloud Trace didn’t originally start by supporting Amazon.

Cloud Trace, for its part, allows users to bring up logs for specific application requests and generate reports on latency for requests, among other capabilities, according to the documentation for the feature.



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North Korea Loses Its Link to the Internet - NYTimes.com

North Korea Loses Its Link to the Internet - NYTimes.com | Mobile Development News! | Scoop.it

http://snip.ly/ZSXr

While perhaps a coincidence, the failure, which lasted about 10 hours, began after President Obama said the U.S. would respond to an act of “cybervandalism” against Sony Pictures.

A strange thing happened to North Korea’s already tenuous link to the Internet on Monday: It failed.
While perhaps a coincidence, the failure of the country’s computer connections began only hours after President Obama declared Friday that the United States would launch a “proportional response” to what he termed an act of “cybervandalism” against Sony Pictures.
Over the weekend, as North Korean officials demanded a “joint investigation” into the Sony attacks and denied culpability — an assertion the United States rejected — Internet service began to get wobbly. By early Monday, the Internet went as dark as one of those satellite photographs showing the impoverished country by night.


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Marc Kneepkens's curator insight, December 25, 2014 10:05 AM

Most North Korean hackers are located outside of the country, see the end of the article.

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A Deep Learning Tutorial: From Perceptrons to Deep Networks

A Deep Learning Tutorial: From Perceptrons to Deep Networks | Mobile Development News! | Scoop.it
Are you joining the growing group of developers who want to know more about Deep Learning? This introductory tutorial covers it all.

In recent years, there’s been a resurgence in the field of Artificial Intelligence. It’s spread beyond the academic world with major players like Google, Microsoft, and Facebook creating their own research teams and making some impressive acquisitions.

Some this can be attributed to the abundance of raw data generated by social network users, much of which needs to be analyzed, as well as to the cheap computational power available via GPGPUs.

But beyond these phenomena, this resurgence has been powered in no small part by a new trend in AI, specifically in machine learning, known as “Deep Learning”. In this tutorial, I’ll introduce you to the key concepts and algorithms behind deep learning, beginning with the simplest unit of composition and building to the concepts of machine learning in Java.


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The Strength Of A Transparent Startup | TechCrunch

The Strength Of A Transparent Startup  |  TechCrunch | Mobile Development News! | Scoop.it

If you ask a member of the business-tech community about the benefits of closed systems versus their open counterparts, one word that will almost certainly come up is “security.” There’s been a long-held belief in the tech industry that closed systems are more difficult to corrupt and, therefore, more secure than systems built on a philosophy of radical openness.


But in recent months we’ve seen this idea of “closed is more secure” flipped on its head. Once concerned primarily with keeping hackers and other “outsiders” from accessing sensitive data, consumers are now more aware of the importance of maintaining personal security and privacy from corporations, governments and other powerful “insiders.”

We’ve seen this trend gain momentum in America following Edward Snowden’s NSA program leaks, and even more vocally in Hong Kong recently with the Occupy Central protests against the Chinese government’s famously closed election system.

Meanwhile, we’ve also begun to see cracks appearing in one of the world’s most popular and fanatically trusted closed systems — Apple’s. While the iCloud celebrity nude leaks reminded us of the value of multi-factor authentication, a fake Occupy Central app that spread phishing malware in Hong Kong poked a few more holes in the perceived security of iOS’s closed system.

So in a world where being “closed” can not only prove ineffective but also raise red flags, it makes more sense than ever for tech startups to adopt a policy of radical openness: transparency leads to trust; collaboration leads to innovation; and decentralization leads to empowerment.

Transparency Leads to Trust

Each year, GMI Ratings releases a list of the 100 Most Trustworthy Companies, inspired by the abuses that led to the financial collapse. GMI’s stance is that trustworthiness comes from transparency — even when the news is bad, the companies on this list are keeping shareholders informed, leading to less investor uncertainty and, in most cases, solid stock prices.

What might surprise you (or might not) is that technology is cited as one of today’s most fraudulent industries along with pharmaceuticals. This means that the opportunity is ripe to distinguish your tech startup from closed-up competitors by employing a model of radical openness with investors and clients.

That may mean providing more performance and financial data, being up front about long-term goals (or your more agile, wait-and-see approach, if that’s the case) and even coming forward to report your mistakes and near misses. It might be painful, but it can actually strengthen your relationships over time.

Collaboration Leads to Innovation

Some of the most talked-about startups in recent years would not exist if not for open data. Wikipedia is an obvious example, but also consider Waze, which was acquired by Google in 2013. Waze uses user-submitted traffic data to recommend the fastest driving route, which adjusts in real time as the user drives. Imagine the efficiencies that would be lost if Waze tried to generate this data by itself instead of tapping into the free, unlimited power of collaboration.

Investors in companies like IFTTT (which stands for If-This-Then-That) are also placing huge bets that the future lies in interconnection and open interaction among a multitude of platforms and devices. While many tech startups were thinking about how to carve a niche, own it and charge for it, IFTTT was strategically positioning itself as the go-to platform for the impending Internet of Things.

This brilliant, long-game strategy landed the company a $30 million investment in August of this year. Imagine if the company had instead built a platform that only functioned with IFTTT-approved devices, following a closed, vertical integration model. It might have enjoyed some early success, but it would have inevitably been unseated by a more open provider.

No closed system is safe from the disruption of a more open alternative.

Even a closed behemoth like Microsoft is now recognizing the value of open-sourced collaboration, recently announcing its decision to open source its server-side .NET Framework and also take it to Mac and Linux. Launching a startup with “artificial walls” in place, such as exclusive partnerships or extensive restrictions, in all likelihood means signing your own death sentence. Hold up Apple as a shining exception if you want, but history shows that tech that doesn’t play well with others gets left behind as collaborative innovation happens outside its walls.

For example, if Apple decides to throw its hat in the virtual reality ring, it will have to do on its own what the united front of Samsung (in other words, Google’s Android OS), Oculus Rift (in other words, Facebook), and the world’s entire network of virtual reality developers are collaborating to create.

Companies that rely on the idea that they’re “completely irreplaceable” need only look at the long list of alternatives that have arisen to even some of our most institutionalized services in recent years: bitcoin for traditional currency; at-home 3D printing for manufacturing; and right now in Hong Kong, Firechat, which is enabling protesters to circumvent Internet service providers. No closed system is safe from the disruption of a more open alternative.

Decentralization Leads to Empowerment

Back to Waze for a moment. Let’s imagine the blowback the company would receive for trying to charge for its user-submitted information. The commercial real estate industry has done precisely that for many years. The largest data providers have served as arbitrary gatekeepers for the world’s commercial real estate listings by asking brokers and agencies for info on their available spaces, then packaging that information and charging for access to it.

It’s unsurprising that free and open alternatives are now arising, threatening the existence of these long-established gatekeepers. (Disclosure, I run RealMassive, one such company.)

The commercial real estate industry lost sight of one important fact — the Internet has made kings of us all. In a Google world, the encyclopedia salesman is a relic, and businesses built around proprietary data have an expiration date.

If your startup is basing its business model on data that another company could feasibly gather and give away for free, you can expect that very thing to happen in the near future. Would you be able to survive? Do you really want to find out?

The Choice Is Yours, And Not Choosing Is a Choice

When it comes to making a choice between radical openness and “closedness” as a business philosophy, the best time to choose is in the early months of your company. A company that starts out with a closed paradigm and later chooses to open up will have a tough time rerouting company culture and also runs the risk of losing ground to more open competitors early on.

Even worse, a company that starts out open and later chooses to become closed will almost certainly make enemies, as Makerbot learned after it suddenly clamped down on its open-source 3D printing hardware after a community of early supporters spent years contributing to Makerbot’s design (it’s worth watching “Print the Legend,” a new documentary that chronicles the whole ordeal, available on Netflix).

Since you must choose one — and you must — openness is simply a better option for tech startups who stand little chance of deploying a successful vertical domination strategy like Apple or Sony built in decades past. When it comes to relationship-building, innovation, and eliminating competition, the best thing you can do to guarantee your company a spot in the future is to employ a philosophy of radical openness.

Schoolyard politics still apply: Secrets don’t make friends and neither do bullies.


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Marc Kneepkens's curator insight, December 14, 2014 10:18 AM

Excellent article. Openness promotes collaboration and is a sign of self confidence and trustworthiness. Apparently, it's similar in the tech world.

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Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy

Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy | Mobile Development News! | Scoop.it

"I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

Cook went on to state, as he has before when talking about products like Apple Pay, that Apple ‘doesn’t want your data.’ 

“We don’t think you should ever have to trade it for a service you think is free but actually comes at a very high cost. This is especially true now that we’re storing data about our health, our finances and our homes on our devices,” Cook went on, getting even more explicit when talking about user privacy. Click title or image to read more.



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Marc Kneepkens's insight:

Tim Cook speaks his truth as the head of a powerful company, representing people's rights. He takes a courageous stand and even quotes LIncoln. Must read.

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'Zenefits isn't a buzzword like Uber': Engineer loses tech start-up job after listing pros and cons on Quora - Firstpost

'Zenefits isn't a buzzword like Uber': Engineer loses tech start-up job after listing pros and cons on Quora - Firstpost | Mobile Development News! | Scoop.it
If you're going to ask the internet for adivce, be extremely careful. An engineer who was weighing job offers from San Francisco based startups Uber and Zenefits, penned down the pros and cons of each in a public post on Quora, the question-and-answer site, following which one of the offers was withdrawn.

To read the whole story and the reply of both companies, click on the title or image.



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Marc Kneepkens's insight:

Posting anything on the internet may be seen and used against you... Sounds familiar?


Great responses from both the CEO of Zenefits and the Media manager of Uber.

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Witness’s Live-Streaming App Is A Panic Button For The Smartphone Age

Witness’s Live-Streaming App Is A Panic Button For The Smartphone Age | Mobile Development News! | Scoop.it

What if live streaming, like those streams that run today on apps like Periscope or Meerkat, could be used to save lives? That's the premise behind an app called Witness, which made its debut today at the TechCrunch Disrupt NY Hackathon.

Built over the course of the weekend, developer Marinos Bernitsas demoed an app that immediately begins recording live audio and video as soon as you tap the app’s icon, but doesn’t actually display the video stream being recorded on the smartphone’s screen.

Meanwhile, instead of having the stream sent out to the public via social networks like Twitter, only designated contacts you’ve previously configured in the app’s settings are alerted to the incident via phone calls and text messages.

“Whatever emergency I have, I pretty much always have my phone and my wallet with me,” Bernitsas explains. That’s why he says it made sense to take advantage of the smartphone’s camera, microphone and GPS to build an app that could help keep people safe.

Having previously worked in algorithmic trading in New York, Bernitsas quit his job a year ago in order to focus on his passion for building apps. One of these, an app called “Ask ne1,” is already live on iTunes, allowing users within a certain proximity to ask each other questions and chat.

Witness’s creator worked on his app independently over the course of the weekend at the TechCrunch Disrupt Hackathon, he says, only getting three hours of sleep in the process. Read more: click on image or title.






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"I loved working with Growthink. The staff are passionate about their work and committed to what they do in a way that can only be achieved when you love what you do. They helped keep us on track to achieve our planning goals. I am looking forward to continued success working with everyone from Growthink in the future."
- Venus Williams, Professional Tennis Player and CEO, V Starr Interiors




Marc Kneepkens's insight:

Great #app. Could save lives and create testimonials to real live situations in the blink of an eye, while alerting a list of people programmed in beforehand.

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The Rise Of Micro Startup Acquisitions | TechCrunch

The Rise Of Micro Startup Acquisitions  |  TechCrunch | Mobile Development News! | Scoop.it


http://snip.ly/xWsU


Recent news of Pinterest acquiring a two-person startup was probably a head scratcher for most of you. It shouldn’t be. Along with Kosei, Hike Labs was focused micro acquisition intended to bolster Pinterest’s content-discovery efforts. More companies should be following their lead.

Technology companies have historically targeted startups with established products, proven revenue streams and, thereby, hundreds of employees for billions in capital. The past few years, however, have seen a significant shift toward investments in increasingly smaller teams, a trend away from pure-play acqui-hires, that is accelerating.

Facebook, Google, Twitter, Apple, LinkedIn and even eBay have been trailblazers. A reinvigorated Microsoft recently jumped into the fray with its purchase of LiveLoop, Sunrise and Accompli after years of focusing on multi-billion-dollar deals.

Read more here: http://snip.ly/xWsU



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With Growthink on your side, you are in a win-win situation. They placed themselves in my situation and analyzed my business as if it were their own business. I could never recommend any firm but Growthink to provide business planning services at this level of quality. 
 Prem K. Kapani, CEO

Marc Kneepkens's insight:

Fascinating article for startup founders. Excellent piece of information. Focusing on your niche and development of your product may be more important than looking for funding too early, as long as you have that valuable piece that big companies are looking for.

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Algorithmia Launches With More Than 800 Algorithms On Its Marketplace - TechCrunch

Algorithmia Launches With More Than 800 Algorithms On Its Marketplace - TechCrunch | Mobile Development News! | Scoop.it


Algorithmia, the startup that raised $2.4 million last August to connect academics building powerful algorithms and the app developers who could put them to use, just brought its marketplace out of private beta.

More than 800 algorithms are available on the marketplace, providing the smarts needed to do various tasks in the fields of machine learning, audio and visual processing, and even computer vision.

Algorithm developers can host their work on the site and charge a fee per-use to developers who integrate the algorithm into their own work. The platform encourages further additions to its library through a bounty system, which lets users request algorithms that researchers familiar with the field can contribute from their work or develop from scratch for a fee.

To demonstrate the platform’s algorithm hosting tools, the Algorithmia team built a simple app using seven user-contributed algorithms that visualizes what a crawler does at it works through links to build the structure of a site.

By Kyle Russell




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"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
Michael Mundi
Mundi Homes


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Users Know: Your Job Is Not to Write Code

http://snip.ly/qOLz

Dear Engineers,

Your job is not to write code.
I know. You think you were hired to write code. In fact, your entire interview process centered around how well you could write code. And I’m sure you do it really well.
But it’s not your job.
Your job is to improve our product for our users. If you want to get technical about it, your job is to improve our product for our users in a way that improves the key metrics of the company. But honestly, you don’t always have a lot of control over that second bit. You do, however, have an enormous amount of control over the first bit!
Of course, if you want to do your job well, it does mean that you may have to change some of your current behaviors. Read more here: http://snip.ly/qOLz



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Growthink really understands how to create compelling business plans and raise capital, and Growthink's Capital Raising Products succeed in infusing this knowledge.
-John Morris
Managing Director, GKM Ventures,
Board of Governors, Tech Coast Angels

Marc Kneepkens's insight:

Back to essentials: code is written to create value for the user. Keeping that in mind is paramount.

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Keeping Up with Apps #infographic

Keeping Up with Apps #infographic | Mobile Development News! | Scoop.it

With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development solution?


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"With Growthink on your side, you are in a win-win situation. They placed themselves in my situation and analyzed my business as if it were their own business. I could never recommend any firm but Growthink to provide business planning services at this level of quality."
Prem K. Kapani, CEO



Via malek, Brian Yanish - MarketingHits.com, massimo facchinetti, Jesús Hernández
Marc Kneepkens's insight:

Tech hiring is getting harder every day. Need help? Contact me: @MarcKneepkens We are really good at this...

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malek's curator insight, January 28, 6:34 PM

With the huge growth in Internet of things, wearables and new operating system, dealing with complexity is the name of the game

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VCs Are Ripe For Smart Alternatives To Fund App Growth | TechCrunch

VCs Are Ripe For Smart Alternatives To Fund App Growth  |  TechCrunch | Mobile Development News! | Scoop.it

http://snip.ly/Ucg0

With 1,600+ apps making their debuts in the app stores daily, the pressure is on app developers to stand out from the crowd and acquire users at scale.

However, app developers aren’t the only ones feeling the strain. The tremendous growth of the global app economy — powered by more than 2.5 million apps in the App Store and Google Play combined — is also stretching traditional app marketing and monetization models to their limits.

Squeezed by user acquisition costs and pressured to deploy other tactics to raise their profiles, app developers are forced to spend more on app installs and campaigns in order to hit a high app store rank and increase visibility among their target users. Read more here: http://snip.ly/Ucg0



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Growthink helped me with two business plans. I liked working with Anna Vitale because she was a professional yet personable and that gave me a sense of trust. Keep up the good work.”


Phil Marcu

Marc Kneepkens's insight:

This article accurately paints the challenges for app makers and the VC's partnering with them, and how the industry is looking for valid alternatives.

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What Obama's State of the Union address means for the tech industry | VentureBeat | Business | by Harrison Weber

What Obama's State of the Union address means for the tech industry | VentureBeat | Business | by Harrison Weber | Mobile Development News! | Scoop.it

http://snip.ly/HjjE

Here's a summary of Obama's statements on NSA reform, building an open Internet, and more.

Light on news, heavy on clapping, tonight’s 2015 State of the Union address won’t shock or amaze you. But, the annual speech does one thing well: It paints a pretty clear picture of U.S. President Barack Obama’s stance on a number of tech issues.

And so, in case you’re hunting for a recap — or, if you (gasp) missed the live address — here’s a summary of Obama’s statements on NSA reform, building an open Internet, and more:

http://snip.ly/HjjE



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"The Growthink team was extremely professional and organized. I was particularly impressed with the speed at which they learned the intricacies of our business and our target markets."   
Ron Sanders
VP Product Management
Learnframe

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Let the Other 95% of Great Programmers In - Paul Graham

Let the Other 95% of Great Programmers In - Paul Graham | Mobile Development News! | Scoop.it

http://snip.ly/yIZz

American technology companies want the government to make immigration easier because they say they can't find enough programmers in the US. Anti-immigration people say that instead of letting foreigners take these jobs, we should train more Americans to be programmers. Who's right?

The technology companies are right. What the anti-immigration people don't understand is that there is a huge variation in ability between competent programmers and exceptional ones, and while you can train people to be competent, you can't train them to be exceptional. Exceptional programmers have an aptitude for and interest in programming that is not merely the product of training.

Read More here: http://snip.ly/yIZz



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Marc Kneepkens's insight:

Need help finding excellent programmers? Let me know at @MarcKneepkens

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North Korean Defector Jang Se Yul Trained With Hackers - Business Insider

North Korean Defector Jang Se Yul Trained With Hackers - Business Insider | Mobile Development News! | Scoop.it

http://snip.ly/XUZs

"The US shouldn’t take them lightly.”

Whether North Korea was responsible for the Sony hack or not, the consensus is that North Korea has some of the best hackers in the world.

There have been some reports recently about North Korea’s special cyber warfare unit, known as Bureau 121. The North Korean government has made grooming its “cyber warriors” a top priority for decades, and has given first class treatment to its hackers.

Jang Se-yul, a North Korean defector who now leads an organization called North Korea People’s Liberation Front in Seoul, could have been one of them. 



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Marc Kneepkens's curator insight, December 25, 2014 9:34 AM

Specially trained 'hacker' units from a rogue country!

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5 deep learning startups to follow in 2015 | VentureBeat | Big Data | by Jordan Novet

5 deep learning startups to follow in 2015 | VentureBeat | Big Data | by Jordan Novet | Mobile Development News! | Scoop.it
Deep learning talent is still in limited quantity, so don't be surprised if some of these startups get swept up before the end of next year.

http://snip.ly/WB09

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