Many business owners and entrepreneurs struggle with whether they should design a responsive website that works across devices or focus exclusively on building a native mobile app.
It’s a difficult choice to make since both options present advantages and disadvantages that must be taken into consideration when moving forward.
As of last year, apps from retail businesses took up to 27 percent of consumer’s time, which sheds lights on how critical a mobile app can be to reaching your customers where they are active online. At the same time, 67 percent of consumers say they are more likely to purchase from a mobile-friendly website than they are from a website not optimized for devices other than desktop.
It’s a tough call to make when deciding between responsive design or an app, but in the end, it depends on the goals of your business.
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Via Jesús Hernández