The Exmobaby brand and products are part of Exmovere Holdings, Inc. based in McLean, Virginia (www.exmovere.com). The technology included in each Exmobaby product consists of fully washable clothing containing conductive fibers, a detachable transceiver that communicates the information to a home computer, PDA's and cell phones; and software used to process the data and provide a record of the child's physical states.
The software means that parents can record previous physical states and attach a motivation, such as hunger or tiredness, which allows the system to predict likely causes of future events. With parent and caregiver input, the technology can learn over time and help predict baby’s future emotional and behavior states.
First time parents are particularly apprehensive about their new experiences and responsibilities with newborns. Concern for the child’s safety and worry about the child’s condition are naturally a top-priority for parents of newborns. Exmobaby’s new technology-based baby products are designed to specifically address these early concerns and provide maximum reassurance for the new parents.
Baby monitors have made a mark with their presence in the minds of mothers with new born babies and toddlers but they still require parent interaction and attentive "monitoring."
The increased incidence of pre-mature births (about 13%) has heightened these parents’ concerns for their child’s safety. For first-time parents and parents of premature babies in particular, but for all parents of newborns Exmobaby will provide a unique experience for the parents. Bio-sensor devices will be integrated into the childs’ garments and a wireless transmission box will be set up in the home. As the child’s condition or movement changes, text messages (through SMS cell technology) or email alerts (through wireless internet connection) will be sent to parents. Alert types and alert volumes can be individually assigned.
The new technology and its application to baby clothing and apparel will provide a true peace of mind experience for parents.
Exmobaby parents will be able to see icons representing their baby's heartbeat, emotional state and activity level on their cell phones. This is especially important for first-time mothers re-entering the work force, parents concerned about the vigilance of their babysitter, and childcare centers juggling the needs of multiple children. Exmobaby will also be marketed to parents worried about infant sleep apnea, choking and other dangers that relate to SIDS.
Each year, there are approximately 4.1 million births in the US alone and worldwide there are more than 140 million babies born each year. In the US, over half are first time births – approximately 2 million per year.
In particular, Exmobaby products were designed and made with an initial focus on countries with high infant mortality rates and countries launching active campaigns to reduce Sudden Infant Death Syndrome (SIDS), including Germany, Japan, South Korea, the United Kingdom and the United States.
Exmobaby clothing and apparel offers a way to improve the rate of reduction in infant deaths due to SIDS and accidents. With the technology and alert capabilities, parents and caregivers can be assured that they will know immediately if baby is in danger. Part of the bio-data gathered by the system includes indicators like heart rate. These bio-indicators are dependent on blood oxygen levels which are directly correlated with the known causes of SIDS worldwide.