Six case studies and infographics on the optimal time to send emails - Econsultancy | NGOs in Human Rights, Peace and Development | Scoop.it
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.


Introduction...


According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch.  So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via marketingIO