|
Easily Publish Gorgeous Magazines with Scoop.it.
Catch attention on what matters by curating content on your favorite topic. |
See How |
NEW YORK – A Coca-Cola executive at ad:tech said the beverage giant is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 of its vending machines across the United States.
During the “Brands and Innovation – Spreading Stories to Create Value “ keynote session, the executive discussed how mobile plays an integral part in the company’s overall strategy. According to the executive, evolution is absolutely mandatory and the landscape is constantly changing, as should marketers.
“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a coke,” said Wendy Clark, senior vice president of integrated marketing communications and capabilities at The Coca-Cola Co., Atlanta. “We’re experimenting with this.
“The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she said. “If we know where you are and that you are thirsty we can move you to the nearest outlet to quench that thirst.
“We have to place bets and we have to take risks if we want to feel innovation in the way that we market.”
Reactions on this post
|
Arruabea rescooped this on Web des applications. (November 12, 2011 4:41 AM) |
|
ABroaderView rescooped this on "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space". (November 11, 2011 8:19 PM) |
|
|
ABroaderView thanks Anise Smith for this. (November 11, 2011 8:19 PM) |
|
michel verstrepen rescooped this on mlearn. (November 11, 2011 7:11 PM) |
|
Anise Smith shared this post on Tumblr. (November 11, 2011 7:08 PM) |
|
|
Anise Smith shared this post on Twitter. (November 11, 2011 7:08 PM) |
Scooped on:
NFC
NFC
The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. 
Visa to Start Mobile Money TransferAllAfrica.comBy Muthoki Mumo, 19 February 2012 Competition in the mobile money transfer market is set to intensify, with the launch of a cross-border mobile money platform by electronic payments processor Visa. 
TG Daily6 New Mobile Payment DevelopmentsPractical EcommerceWhile mobile purchases are dramatically growing, how mobile consumers actually pay for those items is dramatically changing. Here is a list of new developments for mobile payments. 
DelimiterKaching! CommBank's mobile payment app pays offDelimiternews Less than two months since its launch, downloads of the Kaching mobile payment app from Commonwealth Bank of Australia are going through the roof. 
If anything is no doubt that in 2012 the technology Near Field Communication ( NFC ) is nearly indispensable, at least in the high-end smartphones. Via Patrick Bouillaud, michel verstrepen 
“Maxim may have reviewed its patent portfolio and the growing market for mobile payment apps and services and decided to seek compensation from the companies that are operating in the space,” said Jason Koslofsky, ... 
PayPal is projecting that it will process $7 billion in mobile payments in 2012, almost double the $4 billion mark recorded in 2011. 860 views 0 comments The $7 billion 2012 forecast was made by eBay CEO John Donahoe at ... 
Mobile Marketing WatchIntuit Debuts New Card Swiper, Takes Its Mobile Payment Service to CanadaPCWorld (blog)Intuit says it will send the card swiper for free to new customers of its GoPayment mobile payment service, which empowers small businesses... 
Starbucks named in patent infringement suit over mobile payment appMobile Payments TodaySuccess usually breeds imitators, but in the case of Starbucks and its successful mobile payment application, success has bred a lawsuit. 
With the rapidly expanding proliferation of Near-Field Communication (NFC), concerns about its security and privacy are growing right along with it (NUSACM Technews #31: Near Field Communication is the next breakthrough in transferring personal information......)... 
PR WebCES 2012: NFC Gets Edge in Mobile Payments RaceForbesMoneto, a service to make NFC-based payments with any smartphone, is strengthening NFC's foothold in the mobile payment race. Your cell phone is soon going to replace your wallet. See the latest technology and learn how this impacts your life. It's a game-changer! 
All the new devices certified by Visa host the Visa payWave application on a secure SIM card and feature NFC (Near Field Communication) technology, the short range communications standard that enables mobile phones to ... |
By the start of next year, every bank customer in the country may have the ability to transfer cash between bank accounts by using an app on their mobile phone. 
Mobile Marketing WatchGoogle fixes security patch in Wallet serviceTimes of IndiaSAN FRANCISCO: Google assured users of its smartphone wallets that the mobile-age technology thwarts thieves better than old-school cash or credit cards. 
Barclays Bank has unleashed Pingit, an iOS, Android and BlackBerry app that lets you send up to £300 ($470) each day to family, friends or technically-aware muggers. UK mobile number and bank account holders can get started in minutes ... Nokia Belle now features Near-Field Communications (NFC) deeply integrated into the operating system, so you can share pictures, connect with accessories, and check-in with a tap. The new upgrade is designed to allow ... 
+MediaPost reports that NFC tech is catching on, and may hold promise for innovative marketing applications. Have you spotted a clever use of NFC in the… (RT @ThinkwithGoogle: What do you really think of QR codes? 
The next big thing in the evolution of mobile devices seems to be near-field communication, or NFC. This essentially allows the user to store financial information on their smartphone or tablet, and then merely tap that device at ... 
For this reason I read with great interest—and some trepidation—an item in USA Today a couple of days ago about how the retail sector is leveraging near-field communications (NFC) to enable consumers to make purchases ... 
VentureBeatMobile Payments Could Replace Cash By 2016San Francisco ChronicleIt's no secret that mobile payments are growing by leaps and bounds. 
Marcus Says PayPal's Mobile Payments Growing FastWashington PostJan. 10 (Bloomberg) -- David Marcus, vice president of mobile at EBay Inc.'s PayPal unit, talks about the company's mobile strategy and outlook. eBay Betting Big on Mobile Payments (RT @jonathan_soon eBay Betting Big on Mobile Payments - YouTube http://t.co/FhGQe4iX...)... 
By: Dan Balaban While mobile operators in most other countries are still struggling to roll out even scan... 
Home Depot is tapping mobile payments. Big box retailer Home Depot is ramping up its mobile strategy by testing a PayPal-enabled mobile payment solution at select stores. The news marks Home Depot as the first retailer to ... |
| 1 | 2 | 3 | 4 |  |
35 |
|
Next |
