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Why Marketing Is Broken and How to Fix It

Why Marketing Is Broken and How to Fix It | NFC TECHNOLOGY | Scoop.it
The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for s...

Via The Fish Firm
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Marketing Insight

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Doug Hecker's curator insight, January 22, 2013 7:24 AM

The article highlights two important aspects of business growth, 1. Take Action and 2. Know you numbers and use the data

MindingYourBusiness's comment, January 23, 2013 1:40 PM
Marketing isn't broken. Big companies are just risk averse. Successful small businesses will always take the creative approach to marketing, because they have to (and they either don't have access to big data or don't know how to use it).
Bijaya Ghimire's comment, February 15, 2013 12:16 AM
http://volunteersummernepal.org/blood-donation-program
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Marketing with QR Codes done Properly: the basics - Mobile ...

Marketing with QR Codes done Properly: the basics - Mobile ... | NFC TECHNOLOGY | Scoop.it
There are three common mistakes that businesses make when using QR codes for marketing and these mistakes could cause businesses to lose out on a lot of money.

Via Paulo Gervasio
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What is NFC and why is it in your phone?

What is NFC and why is it in your phone? | NFC TECHNOLOGY | Scoop.it
The handsets, the trials and the tech behind the mobile 'wave and pay' wallet.

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Increasing Brand Awareness with NFC Technology and Social Media | Social Media Today

Increasing Brand Awareness with NFC Technology and Social Media | Social Media Today | NFC TECHNOLOGY | Scoop.it
Image I came across an article, which was featured on SocialMediaToday, “Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement” which prompted me to write this pi (Increasing Brand Awareness with #NFC technology and Social...

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QR Code Manscaping - 2d-code

QR Code Manscaping - 2d-code | NFC TECHNOLOGY | Scoop.it
2d-code
QR Code Manscaping
2d-code
Gillette have begun a TV, online and print campaign called “What Women Want” to encourage men to shave body parts below the neck (manscaping).

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The Techie Teacher: QR Code Spring Riddles of the Day FREEBIE

The Techie Teacher: QR Code Spring Riddles of the Day FREEBIE | NFC TECHNOLOGY | Scoop.it
My FREEBIE for Monday is this set of Spring Riddle of the Day QR Code Riddles. I like to hang one of these up every other day to get the kids interested in and thinking about riddles. They LOVE using the QR reader to reveal ...

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QR Code And NFC Tagged Posters Trial - 2d-code

QR Code And NFC Tagged Posters Trial - 2d-code | NFC TECHNOLOGY | Scoop.it
2d-codeQR Code And NFC Tagged Posters Trial2d-codeFirst Public NFC Marketing Campaign), out of home media specialist Kinetic and QR Code/NFC management company Zappit have launched the 'Test the Near Future' project in Reading, UK.

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QR codes take another step into the fitness industry at Bally's - QR Code Press

QR codes take another step into the fitness industry at Bally's - QR Code Press | NFC TECHNOLOGY | Scoop.it
QR Code Press QR codes take another step into the fitness industry at Bally's QR Code Press Guy Their, the CIO of Bally's, is working hard to use technology – such as this new strategy with QR codes – to help to change the reputation of the...

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Express raises the bar for mobile through multifaceted campaign

Express raises the bar for mobile through multifaceted campaign | NFC TECHNOLOGY | Scoop.it
Express is tying QR codes, SMS, social media and mobile Web together to bolster engagement and sales for NBC’s “Fashion Star” television show.

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Wolfsoniana Museum adds NFC tags to exhibits - NFC World

Wolfsoniana Museum adds NFC tags to exhibits - NFC World | NFC TECHNOLOGY | Scoop.it
NFC World Wolfsoniana Museum adds NFC tags to exhibits NFC World By tapping an NFC smartphone to the tags or scanning the QR code, in-depth information about the artwork and its creator appears on the phone through a downloadable Wolfsoniana...

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Mobile marketing survey reveals some strategy keys - QR Code Press

Mobile marketing survey reveals some strategy keys - QR Code Press | NFC TECHNOLOGY | Scoop.it
QR Code Press
Mobile marketing survey reveals some strategy keys
QR Code Press
QR Code Press. World Leading News on Mobile Commerce Trends.

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Why Marketing Is Broken and How to Fix It

Why Marketing Is Broken and How to Fix It | NFC TECHNOLOGY | Scoop.it
The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for s...

Via The Fish Firm
NfcSmartPoster1's insight:

Marketing Insight

more...
Doug Hecker's curator insight, January 22, 2013 7:24 AM

The article highlights two important aspects of business growth, 1. Take Action and 2. Know you numbers and use the data

MindingYourBusiness's comment, January 23, 2013 1:40 PM
Marketing isn't broken. Big companies are just risk averse. Successful small businesses will always take the creative approach to marketing, because they have to (and they either don't have access to big data or don't know how to use it).
Bijaya Ghimire's comment, February 15, 2013 12:16 AM
http://volunteersummernepal.org/blood-donation-program
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Mix NFC Tag Writer creates real world Nokia Music shortcuts

Mix NFC Tag Writer creates real world Nokia Music shortcuts | NFC TECHNOLOGY | Scoop.it
At last week's MWC one of the more effective NFC-related demos was Nokia's use of NFC tags to trigger the playing of Nokia Music Mixes.

Via Paulo Gervasio
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New way to market mix tapes

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NFC: The Next Generation of Mobile Marketing | ClickZ

NFC: The Next Generation of Mobile Marketing | ClickZ | NFC TECHNOLOGY | Scoop.it

Near field communication (NFC) is taking mobile marketing to a whole new level. (NFC is a form of contactless communication between devices like smartphones or tablets that allows a user to wave their personal communication device over a NFC-compatible device to send information without needing to touch the devices together or go through multiple steps to set up a connection.) The short range wireless RFID technology is poised to bring marketers and consumers together like never before, as it paves the way for the instant exchange of all sorts of content and data.


NFC has such a broad range of applications that the much less sophisticated quick response (QR) codes pale in comparison. Although QR technologies can be effective for delivering information to consumers, NFC technologies take this concept much further, allowing information to be instantaneously transferred and exchanged between individuals and organizations. NFC has much greater functional uses and the potential to ultimately transform the way that business is conducted. Here are a couple of examples:

Data on purchasing behavior collected through NFC exchanges will allow marketers to more effectively target and deliver the right type of content to appeal to and engage with users. It will also make it easier to manage and promote customer loyalty and reward programs, and consumers will no longer need to carry around reward cards and coupons. Individuals will also be able to automatically spread the word about incentives and deals on social networks via automatic NFC-enabled sharing.

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Via The Ayantek Team
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More mobile marking

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Turquoise Cottage - Buddy Stamp (QR Innovation by Webchutney)

On ground digital innovation at Turquoise Cottage using QR code as an admittance stamp.

Via Patrick Donnelly, notQRazy
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NFC Airport Check-ins Are Coming Soon, Here's How it Works | TechnoBuffalo

NFC is amazing, and we had a chance to see how it will be used for checking into airports in the near future. (#NFC For #Airport Check-Ins?

Via Paulo Gervasio, James Evans
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Paulo Gervasio's curator insight, March 6, 2013 7:17 PM

If the system aint broke - why fix it.   The Passbook got it right on boarding cards, there is nothing to change backend. The system already works on barcodes, the phones just eliminated the paper passes. Scanning also works because it gives time for the crew in the boarding gate to check out the passengers face to face. 

 

On the other hand the airport scanners(and the backend system) will have to be replaced one day,  NFC could be a little faster if the manual checks are not necessary.

 

 

James Evans's curator insight, March 12, 2013 11:09 PM

1. Demonstrates flexability of technology in addition to just payments.
2. Faster more efficient technology than previous tech.
3. Acts as a personal ID.
4. Talk back - allows phone to be given additional info. ("touch here for more information etc")
5. can be used while phone is off 

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5 ways you can use NFC right now

5 ways you can use NFC right now | NFC TECHNOLOGY | Scoop.it
You’ve probably heard about Near Field Communication (NFC), the technology, which allows for simplified transactions, data exchange, and connections with a touch.

Via 'John L Evans'
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'John L Evans''s curator insight, April 2, 2013 7:20 AM

Join the Top 3 Community on #EAvhttp://empireavenue.com/community/page/discuss?c=955 

Connect on LinkedIn: http://tinyurl.com/37yl5h

#EAv (e)LOCRIS @LOCRIS

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Dialing up the dead with QR codes - CNET

Dialing up the dead with QR codes - CNET | NFC TECHNOLOGY | Scoop.it
CNET
Dialing up the dead with QR codes
CNET
Summoning the dead has taken on a new meaning in China.

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NFC and QR Codes make Museums Come Alive | Zeebric | Mobile Marketing and Brand Engagement Blog | QR Code Art

NFC and QR Codes make Museums Come Alive | Zeebric | Mobile Marketing and Brand Engagement Blog | QR Code Art | NFC TECHNOLOGY | Scoop.it
NFC and QR Codes make Museums Come Alive | Zeebric | Mobile Marketing and Brand Engagement Blog on QR Code Art curated by QRCArtist (NFC and QR Codes make Museums Come Alive | Zeebric | Mobile Marketing and Brand Engagement Blog | @scoopit

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NFC: The Next Generation of Mobile Marketing

NFC: The Next Generation of Mobile Marketing | NFC TECHNOLOGY | Scoop.it

 

Why NFC promises to be a boon for mobile marketing

 

SUMMARY: Near-field communication promises to supersede QR codes, giving mobile marketers the ability to make instant connections with consumers, writes Hernán Gonzalez. Data generated through NFC contacts will also allow sharper targeting and real-time tracking of campaign effectiveness.

 

READ ARTICLE 

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Mobile marketing embraced by wine industry - QR Code Press

Mobile marketing embraced by wine industry - QR Code Press | NFC TECHNOLOGY | Scoop.it
QR Code Press Mobile marketing embraced by wine industry QR Code Press The wine industry is already among the sectors that has been using mobile marketing for the longest and the most broadly, and advertising firms are beginning to take notice and...

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Will The X-Phone Kill The Android Monster?

Will The X-Phone Kill The Android Monster? | NFC TECHNOLOGY | Scoop.it
While Google (GOOG) originally bought and developed the Android OS to give it to the world so the whole world could use Google apps and monetize its ad platform, Google never really counted on Samsung (SSNLF.PK) becoming what...

Via Paulo Gervasio
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Paulo Gervasio's curator insight, March 16, 2013 8:17 PM

Samsung and Google headed for divorce

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QR Code Analytics - Digital Marketing and Analytics by Anil Batra

QR Code Analytics - Digital Marketing and Analytics by Anil Batra | NFC TECHNOLOGY | Scoop.it
QR Code Analytics - #analytics #measure http://t.co/YhF92MrV7J

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QR codes break into the fitness industry - QR Code Press

QR codes break into the fitness industry - QR Code Press | NFC TECHNOLOGY | Scoop.it
QR Code Press
QR codes break into the fitness industry
QR Code Press
A health club in San Diego, California, is bringing QR codes to the fitness industry.

Via Paulo Gervasio
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7 Things Entrepreneurs Need to Understand About Human Communication

7 Things Entrepreneurs Need to Understand About Human Communication | NFC TECHNOLOGY | Scoop.it
One thing that many successful people have in common is a mastery of human communication. What’s interesting, though, is how little we seem to value it as a society.

Via The Fish Firm
NfcSmartPoster1's insight:

Successful People Communicate

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JoKRs's comment, March 20, 2013 4:14 AM
http://www.google.com
George Argo's comment, March 20, 2013 6:41 AM
Really
George Argo's comment, March 20, 2013 6:41 AM
Really
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NFCNews | Report: Maketing, smart posters biggest draw for NFC ...

NFCNews | Report: Maketing, smart posters biggest draw for NFC ... | NFC TECHNOLOGY | Scoop.it
See on Scoop.it – OmniChannel Mobile Marketing A new study from ABI Research shows that mobile marketing and smart posters are the fastest growing markets for service providers and NFC tag manufacturers According to ...

Via CityLifeMobile
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Nfc  smart posters

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