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Tivo survey indicates second screen still playing second fiddle - Digital Trends

Tivo survey indicates second screen still playing second fiddle - Digital Trends | Next Steps for Broadcast Storytelling | Scoop.it
Digital Trends Tivo survey indicates second screen still playing second fiddle Digital Trends TiVo unveiled the results of its recent Social Media and Multitasking Survey this morning, which focused on how users engage in social media, Internet...
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I think they're wrong. Second screen is becoming first screen. It replaces the remote control. 

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Storytelling more important than actors in film: SRK - New York Daily News

Storytelling more important than actors in film: SRK - New York Daily News | Next Steps for Broadcast Storytelling | Scoop.it
Storytelling more important than actors in film: SRKNew York Daily News"The storytelling is more important than saying one lady or two ladies or two heroes or two actors.
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The future of TV ads: product placement, second screen experiences, and freedom from interruption – Bazaarvoice Blog

The future of TV ads: product placement, second screen experiences, and freedom from interruption – Bazaarvoice Blog | Next Steps for Broadcast Storytelling | Scoop.it
In Mad Men’s fourth season, fictional 60s ad genius Don Draper is celebrated for his spaghetti Western-inspired TV ad for Glo-Coat floor cleaner.
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Rescooped by Jonathan Marks from Delivering Video To The Home: The New Challenges of OTT, Broadcast and IPTV
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Social TV Advertising And Monetization Elements | the never.no blog

Social TV Advertising And Monetization Elements | the never.no blog | Next Steps for Broadcast Storytelling | Scoop.it

How to monetize Social TV and the Second Screen...


Via Ludovic Bostral, Claude Seyrat
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Colossal Feats of Branded Storytelling: From Neil Armstrong to Felix Baumgartner - Forbes

Colossal Feats of Branded Storytelling: From Neil Armstrong to Felix Baumgartner - Forbes | Next Steps for Broadcast Storytelling | Scoop.it
Colossal Feats of Branded Storytelling: From Neil Armstrong to Felix BaumgartnerForbesWe all have a favorite decade from before we were born. We study it, idealize it, and wish that somehow we could have been a part of it.
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Logos & Idents - Radio Sting Ident | AudioJungle

Logos & Idents - Radio Sting Ident | AudioJungle | Next Steps for Broadcast Storytelling | Scoop.it
A brief audio indent that could be used on a radio production. Radio Sting Ident Longer. Cork Squeak Pops. Antique Steam Engine. Door Bell Ringing. Helicopter Overhead. Fishtank Pump Bubbling. Microwave Oven Running ...
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Bonding over storytelling again - Times of India

Bonding over storytelling again - Times of India | Next Steps for Broadcast Storytelling | Scoop.it
Bonding over storytelling againTimes of India"Parents are short of time, so bedtime stories don't remain a priority," says Anupa Lal, writer of children's books, who has been storytelling at schools for several years.
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Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising

Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising | Next Steps for Broadcast Storytelling | Scoop.it
If you're one of the 250 million people who has ever used Shazam, the app that first gained popularity for helping you name that tune, you may have also used it in the past year while watching television to unlock extra info about your favorite...

Via Claude Seyrat
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How Much Money Do The Top 1000 YouTube Channels Make?

How Much Money Do The Top 1000 YouTube Channels Make? | Next Steps for Broadcast Storytelling | Scoop.it

Yesterday YouTube announced that they are investing in 60 new original channels after a successful year with the first batch of nearly 100 new professionally created content channels. On the tails of this news, OpenSlate has put together a great infographic taking a look at the top 1000 channels on YouTube and the number of views, videos, subscribers and revenue they account for.


Via Claude Seyrat
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