Next on Pharma Radar - Mutlichannel Marketing, CLM, eDetailing
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Next on Pharma Radar - Mutlichannel Marketing, CLM, eDetailing
Healthcare applications are gaining enormous popularity nowadays. They can monitor almost everything and assist medical representatives and doctors in all of their activities.   Still, as in all of the innovations, there are different points of view on their usability.   The number of medical representatives and doctors using healthcare apps is growing in numbers day by day (MedData Group report states). Due to the prognosis, the number of users is going to grow for at least five next upcoming years.   It refers to the respondents’ current mobile usage. Nearly half of the doctors surveyed say they use mobile apps to look at medication interactions (49%); presumably, they are using the technology to help make drug-prescription decisions. The next-highest type of app cited is for diagnosis (28%). Interestingly, less than 20 percent of those surveyed are currently using apps to access electronic health records.   We cannot but mention that healthcare apps are more effective and highly rated when they comply all the most popular features scored in the chart above. QAP interactive presentations and tools integrate the infographics and multiple formats, they interaction and engagement between the pharma representatives and doctors, let them make appointments and help to make the most effective prescriptions.   The report shows that the highest rate of physicians are eager to use the mobile access to electronic health records (59%), 42% would like to have improved secure texting and POC drug, device and diagnosis information. Therefore, for the record, doctors value apps that enable mobile access to electronic medical records, followed by apps for secure texting, point-of-care information on drugs, devices, or diagnoses, and patient portals.   The research proved that the highest rate of the physicians would like to improve the cost availability – 71%. More than a half of the respondents are facing technical limitations, providers’ resistance to changing practice styles and practice concerns.   A brand new application named eWizard, a tool aimed to change the approach to CLM and eDetailing, targets the very same audience. It allows its users to create their own interactive presentations and save them as mobile applications, which is especially handy as the doctors are able to use them for the drug prescription decisions. It also saves time, adapts to any market requirements and sufficiently cuts spends, which is why QAP is expecting the numbers discussed above to change very soon. In a positive manner, of course. Such approach grants flexibility and opens a new channel to reach HCPs.   Judging by all the benefits of introducing mobile-health apps to doctors and medical representatives, all the sides involved have strong reasons to broaden their business approaches towards technology usage. QAP has already adapted the costs and possible limitations to every user it works with. Flexibility and accessibility are two of its selling points – QAP has professional and personal approach to every customer who works with the products specially designed to fit their business needs.   Sign up for eWizard online demo to learn more about groundbreaking approach to CLM and Multichannel Marketing.   Contact us ello@qapint.com   More about us: http://www.qapint.com/
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My eDetail

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Sales Rep vs. eDetail: Consider the Practice Area - Pharma Exec Blog

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Salesforce Will Pay $690M To Expand Its SF HQ Into The New Salesforce Tower - TechCrunch | Next on Pharma Radar - Mutlichannel Marketing, CLM, eDetailing | Scoop.it
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