Social media has amplified two basic human needs so much that they have been transformed into entirely new behaviors. Sites have encouraged and rewarded us to spout, to talk about what we're up to and what we care about.
Social media followers and fans are not particularly good metric for judging the success or ROI of a social media campaign and I'd advise strongly against measuring success through these numbers alone.
UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital (UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital http://t.co/eHZscQ1j...)...
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
The best way to predict the future is to create it. - Peter F. Drucker (1909-2005) Austrian-born American writer, professor, social-ecologist (Our Social Media facilitator @Lyle Wetch was mentioned in the Telegram this weekend!