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The social consumer journey
What's the latest within social media? Where are we heading? And how doeas the use of social media evolve?
Curated by Peter Isaksson
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Seth's Blog: Spout and scout

Social media has amplified two basic human needs so much that they have been transformed into entirely new behaviors. Sites have encouraged and rewarded us to spout, to talk about what we're up to and what we care about.
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The Washington Post, Recast for a Digital Future

The Washington Post, Recast for a Digital Future | The social consumer journey | Scoop.it
The Washington Post, shrinking its scope as it looks to a digital future, is undergoing one of the most sweeping reorientations of any newspaper in the country.
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TechVenue.com - Social Media, Web 2.0, 3.0 & Technology Conference & Event Calendar

TechVenue.com - Social Media, Web 2.0, 3.0 & Technology Conference & Event Calendar | The social consumer journey | Scoop.it
TechVenue.com: Your Business Technology Events Calendar (Feb 15 - O'Reilly Tools of Change: O'Reilly's TOC Conference is where the publishing and tec...)...
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What's the Value of Your Social Media Followers? | The Customer Collective

What's the Value of Your Social Media Followers? | The Customer Collective | The social consumer journey | Scoop.it
Social media followers and fans are not particularly good metric for judging the success or ROI of a social media campaign and I'd advise strongly against measuring success through these numbers alone.
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How Do You Measure Social Media Success?

How Do You Measure Social Media Success? | The social consumer journey | Scoop.it
Everybody is talking about it, but few are actually doing it, according to a new report out by Geoff Ramsey, CEO of eMarketer.com. According to a worldwide survey, only 16% measure their return on ...
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UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital - AllTwitter

UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital - AllTwitter | The social consumer journey | Scoop.it
UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital (UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital http://t.co/eHZscQ1j...)...
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Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog

Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog | The social consumer journey | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
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One week with Bing: A firsthand look at Microsoft’s search engine

One week with Bing: A firsthand look at Microsoft’s search engine | The social consumer journey | Scoop.it
Over the past week, I've used no search engine but Bing. Both on my phone, and on my computers, it's been a Bing world. This week long test came to be during an excellent meeting in ...
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Middle East channel MBC4 partners with Google to bring viewers a new form of entertainment

Middle East channel MBC4 partners with Google to bring viewers a new form of entertainment | The social consumer journey | Scoop.it
Facebook is clearly the dominant social network in the Middle East, with over 34 million users in the region and UAE Facebook penetration rates among the highest in the world. Despite ...
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Flowdock

Flowdock | The social consumer journey | Scoop.it
#innovation - social media; how do on earth do pro' teams track and resolve all problems in all chatter/ s-m areas?
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Do you follow me?

Do you follow me? | The social consumer journey | Scoop.it
The best way to predict the future is to create it. - Peter F. Drucker (1909-2005) Austrian-born American writer, professor, social-ecologist (Our Social Media facilitator @Lyle Wetch was mentioned in the Telegram this weekend!
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On the First Year Anniversary of the Arab Spring, Egyptian Women Continue to Call for Real Change and Opportunities to Shape the Future | UN Women

On the First Year Anniversary of the Arab Spring, Egyptian Women Continue to Call for Real Change and Opportunities to Shape the Future | UN Women | The social consumer journey | Scoop.it
1yr anniv of #ArabSpring, #Egyptian women continue to call for real change &opportunities to shape future http://t.co/6D6hWwlE #ArabWomen...
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