Carnival Cruise brass went silent too soon after a ship ran aground in Italy last month, allowing social-media comments to cast a negative pall over the brand ("Retreat from Social Media Backfires on Carnival After Italy Ship Disaster" -
Few topics generate as many deer-in-headlight looks from marketers as social media ROI. It's hard to know what to measure and it's tricky to tie social media efforts directly to business results. A recent survey from the ...
Localization fuels Starbucks' success in ChinaChina DailyHelped with the localization strategy, sales of the US-based coffee chain operator, Starbucks Corp, increased 30 percent year-on-year in the Chinese market in 2011, compared with the growth...
The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies.
Social media has amplified two basic human needs so much that they have been transformed into entirely new behaviors. Sites have encouraged and rewarded us to spout, to talk about what we're up to and what we care about.
ITWebMapping the digital futureITWebBy Kathryn McConnachie, Digital Media Editor at ITWeb. The annual report maps the prevailing trends in search, social media, online video, digital marketing and e-commerce in the US.
Corporate social media strategies won't work unless users 'like' them: Trend ...TODAYonlineby Alvin Chong SINGAPORE - Social media is huge but businesses keen to ride on the phenomenon need to perform the right execution, said Mr Henry Mason.
This interview by Eliot Van Buskirk of Evolver.fm with Spotify CEO Daniel Ek originally appeared on GRAMMY.com. Ek is keynoting the GRAMMY Foundation’s Entertainment Law Initiative Luncheon & Scholarship Presentation today.
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.