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The social consumer journey
What's the latest within social media? Where are we heading? And how doeas the use of social media evolve?
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Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media

Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media | The social consumer journey | Scoop.it
Originally published in MediaPost's Social Media InsiderIf there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic.
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Seven ways the New York Times is using social media for 'deeper' engagement | Online Journalism Features | Journalism.co.uk

Seven ways the New York Times is using social media for 'deeper' engagement | Online Journalism Features | Journalism.co.uk | The social consumer journey | Scoop.it
Liz Heron, social media editor of the New York Times on seven ways the news outlet is getting 'deep and meaningful' (7 ways the @NYTimes is using #socialmedia for 'deeper' engagement http://t.co/MKc43eao...
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FBI says social media monitoring won't infringe privacy rights

FBI says social media monitoring won't infringe privacy rights | The social consumer journey | Scoop.it
The FBI said its proposed plans to monitor social media sites to improve real-time situation awareness will be fully vetted by the agency's Privacy and Civil Liberties Unit.
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Altimeter Group's... | Facebook

Facebook is a social utility that connects people with friends and others who work, study and live around them.
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Mapping the digital future - ITWeb

Mapping the digital future - ITWeb | The social consumer journey | Scoop.it
ITWebMapping the digital futureITWebBy Kathryn McConnachie, Digital Media Editor at ITWeb. The annual report maps the prevailing trends in search, social media, online video, digital marketing and e-commerce in the US.
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Corporate social media strategies won't work unless users 'like' them: Trend ... - TODAYonline

Corporate social media strategies won't work unless users 'like' them: Trend ... - TODAYonline | The social consumer journey | Scoop.it
Corporate social media strategies won't work unless users 'like' them: Trend ...TODAYonlineby Alvin Chong SINGAPORE - Social media is huge but businesses keen to ride on the phenomenon need to perform the right execution, said Mr Henry Mason.
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Spotify's Daniel Ek On Streaming Royalties, Social Media & The Future [INTERVIEW] - hypebot

Spotify's Daniel Ek On Streaming Royalties, Social Media & The Future [INTERVIEW] - hypebot | The social consumer journey | Scoop.it
This interview by Eliot Van Buskirk of Evolver.fm with Spotify CEO Daniel Ek originally appeared on GRAMMY.com. Ek is keynoting the GRAMMY Foundation’s Entertainment Law Initiative Luncheon & Scholarship Presentation today.
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The Future of SEO Involves Social Media | FindMyHost Web Hosting Review Blog

The Future of SEO Involves Social Media | FindMyHost Web Hosting Review Blog | The social consumer journey | Scoop.it
The Future of SEO Involves Social Media (The Future of SEO Involves Social Media http://t.co/nxwjEnSP...)...
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The future of customer service and social media: infographic

The future of customer service and social media: infographic | The social consumer journey | Scoop.it
According to Zendesk's new infographic, 62% of customers are looking for more support through social media.
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Social Media Week London: Twitter, The Butterfly Effect and The Future of Journalism

Social Media Week London: Twitter, The Butterfly Effect and The Future of Journalism | The social consumer journey | Scoop.it
Whether it’s the exposing of super injunctions, middle eastern revolutions or the occupy movement, social media is having an ever more significant...
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The Future of Digital Advertising: Math + Magic | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

The Future of Digital Advertising: Math + Magic | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | The social consumer journey | Scoop.it
The Future of Digital Advertising: Math + Magic http://t.co/JLDbbJMs via @adage...
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Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen's Alertbox)

Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy.
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How social is the Social Media Week app?

How social is the Social Media Week app? | The social consumer journey | Scoop.it
Social Media Week kicked off yesterday with a global schedule of events looking at how different regions and economies are making use of social and mobile media. (UX from econsultancyHow social is the Social Media Week app?
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Social Media Week 2012 - Realtime Infographics

Social Media Week 2012 - Realtime Infographics | The social consumer journey | Scoop.it
SMW RealTime Infographics powered by Nokia provides a visualization of global conversation from around the world. Use #SMW12 to get involved.
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Post-Diaster Retreat from Social Media Backfires on Carnival | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Post-Diaster Retreat from Social Media Backfires on Carnival | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | The social consumer journey | Scoop.it
Carnival Cruise brass went silent too soon after a ship ran aground in Italy last month, allowing social-media comments to cast a negative pall over the brand ("Retreat from Social Media Backfires on Carnival After Italy Ship Disaster" -
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The role of PR has ‘barely changed’ | Articles

The role of PR has ‘barely changed’ | Articles | The social consumer journey | Scoop.it
Even in the age of social media. Those are the words of Forbes contributor Haydn Shaughnessy. Sounds like fightin’ words.
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"Social Media ROI" cartoon | Tom Fishburne: Marketoonist

"Social Media ROI" cartoon | Tom Fishburne: Marketoonist | The social consumer journey | Scoop.it
Few topics generate as many deer-in-headlight looks from marketers as social media ROI. It's hard to know what to measure and it's tricky to tie social media efforts directly to business results. A recent survey from the ...
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Localization fuels Starbucks' success in China - China Daily

Localization fuels Starbucks' success in China - China Daily | The social consumer journey | Scoop.it
Localization fuels Starbucks' success in ChinaChina DailyHelped with the localization strategy, sales of the US-based coffee chain operator, Starbucks Corp, increased 30 percent year-on-year in the Chinese market in 2011, compared with the growth...
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Even Admirals understand the importance of Social Media

Even Admirals understand the importance of Social Media | The social consumer journey | Scoop.it
Post by: Kim Stephens

Alice Johnson of Zawya.com recently posted an interview with retired Admiral Thad Allen about disaster response. She uses a quote from his as the title or her article: "...
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Consumer Instinct

Consumer Instinct | The social consumer journey | Scoop.it
Case study - To localize or not: Starbucks (Localization Strategy for Starbucks?
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US Seeks to Mine Social Media to Predict Future | Military.com

The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies.
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Future of Mobile Wallets

Future of Mobile Wallets | The social consumer journey | Scoop.it
RT @ScottEBales: Come hear Scott Bales, Chief Mobile Officer at Movenbank, talk on the future of Mobile Wallets at Social Media Week http://t.co/lUZpIiC9...
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Do You See What I See? On Google, Probably Not | Business 2 Community

Do You See What I See? On Google, Probably Not | Business 2 Community | The social consumer journey | Scoop.it
If you and I use Google to search for the same keyword, do you see what I see?  Probably not.  I’m in Dallas, Texas, so the first thing that Google does (RT @alloise2: "Do You See What I See?
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Samsung announces Galaxy Tab 2 with Android 4.0 and new cloud services, available March

Samsung announces Galaxy Tab 2 with Android 4.0 and new cloud services, available March | The social consumer journey | Scoop.it
Ahead of Mobile World Congress, Samsung has announced the forthcoming launch of the Galaxy Tab 2, a 7-inch-screened sequel to its popular Android tablet.

The new version of the original ...
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