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How Caterpillar Constructs a Strong B2B Social Media Strategy … | Fly Media Concepts, Inc.

Building your B2B social media strategy starts with a strong foundation and the right tools for the job. That's why we reached out to someone who knows a bit about the construction process.
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The social consumer journey
What's the latest within social media? Where are we heading? And how doeas the use of social media evolve?
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The Blueprint of a Content Organization | Social Media Today

Content is the number one challenge for brands today for a variety of reasons. The ability to create game changing content that tells a better story than your competitors and then integrate it across paid, earned, shared and ...
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Case: Etablering arbetssätt och verktyg för styrning och utveckling...

Beskrivning av arbetet med att etablera arbetssätt och verktyg för att kunna mäta, följa upp och analysera företagets digitala närvaro. Inkluderade även
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Cross-platform Pitch Up! ahead [#Transmedia]

Cross-platform Pitch Up! ahead [#Transmedia] | The social consumer journey | Scoop.it

Simon Staffans: "Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV" …


Via The Digital Rocking Chair
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Facebook Launches New Page Structure For Global Brands - AllFacebook

Facebook Launches New Page Structure For Global Brands - AllFacebook | The social consumer journey | Scoop.it
Brands that have an international presence just got a major boost, courtesy of Facebook. The site announced Wednesday Global Pages for companies that want to reach out to consumers in other countries.

Via Rami Kantari
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Facebook blames DNS test for European outage lasting more than an hour, denies hacking allegations

Facebook blames DNS test for European outage lasting more than an hour, denies hacking allegations | The social consumer journey | Scoop.it
Update: Service has resumed. See Facebook's statement at the bottom.

Facebook appears to be down in various parts of the world. The service is not working for many in certain countries, ...
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How Caterpillar Constructs a Strong B2B Social Media Strategy … | Fly Media Concepts, Inc.

Building your B2B social media strategy starts with a strong foundation and the right tools for the job. That's why we reached out to someone who knows a bit about the construction process.
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The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC]

The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC] | The social consumer journey | Scoop.it
The Ultimate Social Media Sizing Cheat Sheet Different social media platforms have different guidelines and sizing that's why we always find ourselves  looki (RT @GoodPeopleJapan: Great tool for designers & businesses alike: complete social media...
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Content Marketing vs. Social Media Marketing: What’s the Difference?

Content Marketing vs. Social Media Marketing: What’s the Difference? | The social consumer journey | Scoop.it
Think content marketing and social media marketing are the same? Take a look at how they actually differ in focal points, goals, and processes. (RT @BtoBSocialMedia: Content Marketing vs. Social Media Marketing: What is the Difference?
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Inside Forbes: Love 'em or Hate 'em, Comments Are Critical to Media Success in a Social World - Forbes

Inside Forbes: Love 'em or Hate 'em, Comments Are Critical to Media Success in a Social World - Forbes | The social consumer journey | Scoop.it
Arthur Miller, the American playwright and one-time college reporter and night editor, said a good newspaper was like "a nation talking to itself." Back then, it was editors and reporters who had all the say. Many decades later, The Huffington Post...
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The Rise of Squaresoft Localization from 1UP.com

The Rise of Squaresoft Localization from 1UP.com | The social consumer journey | Scoop.it
How Richard Honeywood helped the house of Final Fantasy go from incoherent to incomparable.
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What New Yorkers Think of the Samsung Galaxy Note

What New Yorkers Think of the Samsung Galaxy Note | The social consumer journey | Scoop.it
Mashable takes to the streets of New York City to see if the Samsung Galaxy Note can really wow people like it did in its Super Bowl commercial.
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Women are ‘more likely’ to make your social media campaign go viral

Women are ‘more likely’ to make your social media campaign go viral | The social consumer journey | Scoop.it
uSamp has just published a study that gives a little insight into what kind of information men and women are willing to share on social networks.

Surveying 600 adults in the UK ...
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Pinterest catching on as new social media tool for brands » Abilene Reporter-News Mobile

Pinterest catching on as new social media tool for brands » Abilene Reporter-News Mobile http://t.co/Lwah8YJK...
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Poor use of hashtags | Intranet Future - Social media consultancy

Poor use of hashtags | Intranet Future - Social media consultancy | The social consumer journey | Scoop.it
Some examples that demonstrate poor use of Twitter hashtags and how to break hashtags.
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Scoop.it integrates with Yammer to supercharge enterprise social media

Scoop.it integrates with Yammer to supercharge enterprise social media | The social consumer journey | Scoop.it
Be gone, irritating chain email about a fake virus scare that your head of HR sent out! Away, pictures of a random offsite meeting that no one actually cares about!
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | The social consumer journey | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 7:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
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Keynote Speaker Gerd Leonhard: Social Media and...

Keynote Speaker Gerd Leonhard: Social Media and... | The social consumer journey | Scoop.it
Keynote Speaker Gerd Leonhard: Social Media and the Future of Business (Schwab Impact 2010) (by Gerd Leonhard) Take a look; would love your feedback (Keynote Speaker Gerd Leonhard: Social Media and the Future of...)...
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How Social is B2B, Selling Through Social Media to Close More Leads #infographic

How Social is B2B, Selling Through Social Media to Close More Leads #infographic | The social consumer journey | Scoop.it
How Social is B2B, Selling Through Social Media to Close More Leads #infographic What is (How Social is B2B, Selling Through Social Media to Close More Leads #infographic http://t.co/F8IDJx1f via @BerriePelser...)...
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10 brands with great Google+ pages

Overcoming initial doubts about whether the world needed another social network, in just 15 months Google+ has grown from nothing to having more than 250m users.
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A World Without Facebook | TOPYX Social LMS

A World Without Facebook | TOPYX Social LMS | The social consumer journey | Scoop.it
A World Without Facebook | TOPYX Social LMS | | Shortened and Popularized by d8P.it (RT @eLearning_softw: A world without Facebook #elearning #sociallearning #social-media #mlearning | http://t.co/WxS6P4Oh...)...
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The Exit Strategy | The RealN3ws Post

The Exit Strategy | The RealN3ws Post | The social consumer journey | Scoop.it
The Exit Strategy Get all of the most recent Cosmopolitan.com articles. Cosmopolitan.com Sex & Love (RSS) Article Feed. At 5:30 on the nose yesterday, I shut down my computer, said goodbye to Bill, and gave his bulldog, ...
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How to Create a Video Marketing Strategy for Your Business » Techipedia | Tamar Weinberg

How to Create a Video Marketing Strategy for Your Business » Techipedia | Tamar Weinberg | The social consumer journey | Scoop.it
This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet.
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How eBay Is Getting Back to Its Social Roots

How eBay Is Getting Back to Its Social Roots | The social consumer journey | Scoop.it
The online marketplace has a team of three that's working to evolve eBay's presence in the digital and social landscape.
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An Interview with Jordan Kasteler About His New Social Media Marketing Book

An Interview with Jordan Kasteler About His New Social Media Marketing Book | The social consumer journey | Scoop.it
Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and ...
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5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | The social consumer journey | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. Here are five ready-made spreadsheets you can copy for free. (Looking for ways to track your social media efforts?
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