Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms. When co-founders Katherine Power and Hillary Kerr started the business seven years ago after leaving senior editorial roles at Elle magazine, designing their own office spaces probably wasn’t a top priority. But now that the Los Angeles firm is established, it needed space to reflect this and moved to its new corporate digs in February. Power, who’s CMG’s CEO, turned to Pinterest for inspiration when it came to outfitting her office, looking to marry the corporate feel with the style of CMG brands. “I ended up going in a minimalistic, slightly masculine Scandinavian direction,” she said. “The offices that we have had in the past have been much more feminine and about ‘fashion,’ and I wanted this space to show that we have become much more than that.”
Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.
Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend.
Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally.
Burberry is introducing customers to their new Burberry Cat Lashes Mascara in a unique and creative way - and it’s an industry first. They are partnering with Pinterest to create personalized beauty boards that showcase ways to use their new product alongside beauty tips and tricks. Pinterest worked with Burberry over the past six months to ensure a seamless integration with Pinterest’s API to support this exciting campaign. This marks the first time a beauty brand has created a customized experience for people on Pinterest.
Pinterest has begun showing promoted video ads across its visual search engine, allowing brands to leverage existing creative work done for offline media, such as television. The new ad format is similar to the Cinema Loop ads that companies like Flipboard are using — ads in which you’re shown a teaser in GIF format but view the full commercial after tapping to learn more.
While NSA whistleblower Edward Snowden weighs into Allo controversy, Google 'cyber overlord' Thai Duong argues end-to-encryption is nice but what people really want is disappearing messages.
Via Roger Smith
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