When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.
While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.
An article on Forbes defines the unofficial term “social SEO” as such,
Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.
These links that you see are the so-called sponsored ads. They are mainly involved with the advertising strategy that is called "pay per click" (PPC). Nowadays, PPC has helped enhance the fields of online advertising and marketing.
Pinterest is a paranoia, Instagram can be addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. There is one very core marketing tactic that should be woven into every part of your digital marketing.
I’ll admit it, I’m guilty. When on a conference call and hear a competitor referenced, my attention may be momentarily lost as I furiously multi-task to analyze just what the heck is happening with my client’s adversary.
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.
LinkedIn IS here to stay! So make it personal. The old saying, "It's not personal, it's just business" is dead. Today if yu want your business to work, and you want to be profitable, it must be personal.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.