Understanding Facebook EdgeRank and how it works is important for your B2B company and how you leverage your Facebook presence to increase engagement.
You might be wondering what all of this information means for you and B2B marketing. According to PostRocket, 96 percent of fans don’t return to a brand’s page after the first engagement and your posts are 40 to 150 times more likely to reach fans in the News Feed than your page. Since 27 percent of all time on Facebook is spent on the News Feed, this is critical for your B2B marketing company. This means creating fresh, relevant and remarkable posts is essential.
In order to increase the EdgeRank of your posts, take a look at a few helpful hints:
Short and sweet: According to Facebook, posts that are between 100 and 150 characters have 60 percent more likes than those above 250 characters. Keep your posts short, sweet and to the point.
A picture is worth a thousand words: Always think about how to incorporate photos and videos into your posts in order to increase engagement. A post that has a photo album, picture or video sees 180 percent, 120 percent and 100 percent more engagement than posts without visual elements.
Be consistent: It is also important to have a regular posting schedule to ensure your company is staying top-of-mind and relevant. Be sure to post engaging, remarkable and original content frequently.
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How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.