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Understanding SEO in 2013

Understanding SEO in 2013 | NewSocialMarketing | Scoop.it
Understanding SEO in 2013 (Understanding SEO in 2013: By: Justin McGillSearch Engine Optimization (SEO) has changed greatl...
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Facebook EdgeRank and What It Means to B2B Marketing - MLT Creative

Facebook EdgeRank and What It Means to B2B Marketing - MLT Creative | NewSocialMarketing | Scoop.it
Understanding Facebook EdgeRank and how it works is important for your B2B company and how you leverage your Facebook presence to increase engagement.


Key excerpt...


You might be wondering what all of this information means for you and B2B marketing. According to PostRocket, 96 percent of fans don’t return to a brand’s page after the first engagement and your posts are 40 to 150 times more likely to reach fans in the News Feed than your page. Since 27 percent of all time on Facebook is spent on the News Feed, this is critical for your B2B marketing company. This means creating fresh, relevant and remarkable posts is essential.

In order to increase the EdgeRank of your posts, take a look at a few helpful hints:

  • Short and sweet: According to Facebook, posts that are between 100 and 150 characters have 60 percent more likes than those above 250 characters. Keep your posts short, sweet and to the point.
  • A picture is worth a thousand words: Always think about how to incorporate photos and videos into your posts in order to increase engagement. A post that has a photo album, picture or video sees 180 percent, 120 percent and 100 percent more engagement than posts without visual elements.
  • Be consistent: It is also important to have a regular posting schedule to ensure your company is staying top-of-mind and relevant. Be sure to post engaging, remarkable and original content frequently.

Via marketingIO
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marketingIO's curator insight, May 13, 2013 9:46 AM

If FB is one of the main social media channels you're using, then you'll want to click through for a quick primer on EdgeRank and the details. However, we continue to emphasize the importance of LinkedIn, SlideShare and Google+ as your main channels.


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A Five Step Roadmap to Internal Social Media

A Five Step Roadmap to Internal Social Media | NewSocialMarketing | Scoop.it
A Five Step Roadmap to Internal Social Media #socbiz #e20 http://t.co/ohiZxRnqS1
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