Social Marketing - Newsletter 150
9.5K views | +7 today
Follow
 
Scooped by Giuseppe Fattori
onto Social Marketing - Newsletter 150
Scoop.it!

FASD DAY IS COMING! Too Young To Drink

FASD DAY IS COMING! Too Young To Drink | Social Marketing - Newsletter 150 | Scoop.it

The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.

Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! 

more...
No comment yet.
Social Marketing - Newsletter 150
Social marketing. Health promotion. Social media.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato)

Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato) | Social Marketing - Newsletter 150 | Scoop.it
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In
addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.
more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Antropologia medica. Tullio Seppilli (1929-2017): Antropologia e Etnopsichiatria 

dialogo con Tullio Seppilli
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

FASD DAY IS COMING! Too Young To Drink

FASD DAY IS COMING! Too Young To Drink | Social Marketing - Newsletter 150 | Scoop.it

The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.

Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Dors - "E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale

Dors - "E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale | Social Marketing - Newsletter 150 | Scoop.it
Comunicare la salute oggi, così come sostengono le autrici del libro, significa maneggiare la complessità.
Dall'aids, alle questioni ambientali; dalla sicurezza e efficacia dei farmaci all'alimentazione, il testo affronta il tema della comunicazione di diversi temi legati alla salute e di come il ruolo del giornalista scientifico sia costantemente minato da interessi politici, economici e dalle false credenze e convinzioni dei destinatari delle informazioni.
more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Robert Darnton: Digitalizzazione e democrazia - FestivalFilosofia Modena

Robert Darnton: Digitalizzazione e democrazia - FestivalFilosofia Modena | Social Marketing - Newsletter 150 | Scoop.it

Robert Darnton è Carl H. Pforzheimer Professor di Storia presso l’Università di Harvard, dove è anche Direttore della Biblioteca universitaria. Specialista dell’illuminismo francese, è uno dei massimi studiosi della storia del libro come fondamentale fattore di mutamento culturale. Più di recente si è occupato del rapporto tra digitalizzazione, accesso al sapere e democrazia. Tra i suoi libri in italiano:  Il Grande Affare dei Lumi. Storia editoriale dell'Encyclopédie (Milano 1979); L'intellettuale clandestino. Il mondo dei libri nella Francia dell'illuminismo (Milano 1982); Il bacio di Lamourette (Milano 1989); La dentiera di Washington. Considerazioni critiche a proposito di illuminismo e modernità (Roma 1997); L'età dell'informazione. Una guida non convenzionale al Settecento (Milano 2004); Il futuro del libro (Milano 2011); Il grande massacro dei gatti e altri episodi della storia culturale francese (Milano 2013).

more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

5 health care organizations that make the most of social media

5 health care organizations that make the most of social media | Social Marketing - Newsletter 150 | Scoop.it

Health care marketers can’t afford to ignore social media.

With the right strategy, organizations can increase campaign awareness, gain community support, and garner insight from a like-minded community of professionals and individuals.

For health care organizations, social media marketing must revolve around the brand while still engaging audiences and holding their attention.

Skyword.com offered the following examples of five health care organizations that have developed and maintained compelling social media marketing strategies.

 

 


Via Plus91, Rémy TESTON, Celine Sportisse, Giuseppe Fattori
more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Health care and social media: educating the digital patient  

Health care and social media: educating the digital patient   | Social Marketing - Newsletter 150 | Scoop.it

Social media has become prolific in everyday life and allows the instantaneous sharing of information, which can include health care information. The authors of a Research Note published on F1000Research suggests as medical vocabulary becomes more prevalent on social media that more comprehensible language should be used. In this guest blog, Farris Timimi, cardiologist, Medical Director of the Mayo Clinic Social Media Network and well-known health care Twitter user gives his view on this.

Health care literacy continues to be a challenge. We all recognize the impact of literacy on quality outcomes, ranging from accessing health care, understanding the risk and benefits of tests and treatment to complying with medical advice. Health literacy can include a variety of things, including cultural, visual, computer and information comprehension; however, often not understanding the written information may be the most important and may have the greatest impact on health related outcomes.

Literacy and social media

The authors of this Research Note have demonstrated the potential application of social media, to serve as an aid to standard educational material.


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Digital Health al "Web Marketing Festival 2017" Rimini

Digital Health al "Web Marketing Festival 2017" Rimini | Social Marketing - Newsletter 150 | Scoop.it

Come mettere i social network a servizio delle professioni sanitarie

Social network per i professionisti della sanità?

Certo, ma non vanno considerati strumenti da utilizzare, quanto un ambiente tutto nuovo da conoscere e da abitare per

migliorare la propria reputazione, farsi trovare dai pazienti, ridurre le distanze con i colleghi e le società scientifiche.

Al Palacongressi di Rimini, all’interno della prestigiosa cornice del Web Marketing Festival, gli interventi e i consigli degli esperti di comunicazione medica nei media digitali si alterneranno con il

racconto delle esperienze sul campo.

http://www.medik.net/residenziali/health-social/

https://www.webmarketingfestival.it/2017/programma/sala-digital-health-197

more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

It's the system stupid! Adding value to social programmes with Social Marketing

It's the system stupid! Adding value to social programmes with Social Marketing | Social Marketing - Newsletter 150 | Scoop.it
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

HIV/AIDS: Topic Trend

HIV/AIDS: Topic Trend | Social Marketing - Newsletter 150 | Scoop.it

Implementing PrEP in clinical practice: the Paris experience DR. Alexandre Aslan - ICAR 2017.

Negli USA è venduta come pillola da banco. La pillola Anti AIDS Protegge i sieronegativi dai contagi A New York salvate già 80 mila persone Libero Quotidiano - 2 luglio 2017               …

more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

The Doctor Is In. Co-Pay? $40,000 - The New York Times

The Doctor Is In. Co-Pay? $40,000 - The New York Times | Social Marketing - Newsletter 150 | Scoop.it
For five-figure annual fees, boutique medical services offer the wealthiest Americans the chance to cut the line and receive the best treatment.
By NELSON D. SCHWARTZ
JUNE 3, 2017

SAN FRANCISCO — When John Battelle’s teenage son broke his leg at a suburban soccer game, naturally the first call his parents made was to 911. The second was to Dr. Jordan Shlain, the concierge doctor here who treats Mr. Battelle and his family.

“They’re taking him to a local hospital,” Mr. Battelle’s wife, Michelle, told Dr. Shlain as the boy rode in an ambulance to a nearby emergency room in Marin County. “No, they’re not,” Dr. Shlain instructed them. “You don’t want that leg set by an E.R. doc at a local medical center. You want it set by the head of orthopedics at a hospital in the city.”

more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Hospital Impact: Choosing the right social media channel is a lot like picking the right shoes

Hospital Impact: Choosing the right social media channel is a lot like picking the right shoes | Social Marketing - Newsletter 150 | Scoop.it

Social media channels are a lot like shoes. They provide ways to communicate with others, but they serve different purposes. For example, you wouldn’t wear a pair of killer black heels to run a 13K or wear your favorite Chuck Taylors to a black-tie event. So too, hospitals should use different social media channels to reach different audiences.


Via Plus91, Giuseppe Fattori
more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Beyond KOL Marketing: Tapping Digital Opinion Influencers

Beyond KOL Marketing: Tapping Digital Opinion Influencers | Social Marketing - Newsletter 150 | Scoop.it

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.

 


Via Philippe Marchal, Giuseppe Fattori
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

“Dottor Google. Curarsi con il WEB?” - COMLAB 2017 - Vi aspettiamo a Saint-Vincent (Aosta) 22-23 Settembre.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata.

Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata. | Social Marketing - Newsletter 150 | Scoop.it
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

2017 Emerald Awards. Journal of Social Marketing. Outstanding Reviewers: Giuseppe Fattori, Hamilton Carvalho. A great award for "Italian Social Marketing Association"

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

"Marketing sociale" al MIOS - Università di Urbino

"Marketing sociale" al MIOS - Università di Urbino | Social Marketing - Newsletter 150 | Scoop.it

Il Master in “Management Innovativo delle Organizzazioni Sanitarie”, di durata annuale, ha lo scopo di creare competenze professionali teoriche e applicative di programmazione, organizzazione, coordinamento e management sociosanitario, per la gestione di strutture, servizi e in particolare per la gestione della comunicazione con particolare attenzione alle nuove tecnologie dell’informazione.

Comitato Scientifico:

(Direttore) Gea Ducci, Università di Urbino

Lella Mazzoli, Direttore IFG, Università di Urbino

Roberta Bartoletti, Università di Urbino

Giovanni Boccia Artieri, Università di Urbino ..................

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from Personal & collective knowledge management
Scoop.it!

Intelligence artificielle ou intelligence collective ? - Pierre Levy

Intelligence artificielle ou intelligence collective ? - Pierre Levy | Social Marketing - Newsletter 150 | Scoop.it

La controverse estivale entre Elon Musk, le flamboyant patron de Tesla et Space X, et Marc Zuckerberg, le fondateur et CEO de Facebook, au sujet des dangers et opportunités de l'intelligence artificielle (IA) a quelque chose de bienvenu. Elle signale que les géants de la nouvelle économie ne forment pas un bloc monolithique dont la seule préoccupation serait de faire naître au forceps une nouvelle société digitale, sans qu'on s'arrête un instant sur le sens de cette révolution en cours.

Elle pose au fond une question politique : comment réguler ce qu'on ne comprend pas ? Parle-t-on, comme le Big Data, d'un outil au service de la prise de décision - publique, privée, commerciale... ? Ou bien faut-il voir dans l'IA un nouvel acteur qui décidera en lieu et place d'untel, ce qui implique de réfléchir à sa gouvernance ? Ces questions sont majeures car elles concernent la capacité des citoyens consommateurs à évaluer l'action publique et à faire des choix avertis, ou encore notre capacité collective à réguler les effets de l'intelligence artificielle. Devrons-nous tous être experts en code ou en algorithmique pour être des citoyens éclairés ?


En savoir plus sur https://www.lesechos.fr/idees-debats/sciences-prospective/030518865674-intelligence-artificielle-ou-intelligence-collective-2111440.php#ZU1LmdZ5yAepwgBh.99


Via Pierre Levy
more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Why physicians should become active on social media

Why physicians should become active on social media | Social Marketing - Newsletter 150 | Scoop.it

Understandably, some physicians are resistant to the idea of professionally embracing social media. I truly believe that everyone, can find a way to make these digital platforms work for them. With a unique voice, good content, patience and consistency, your practice’s social media accounts can become valuable assets. Here are a few ways it can pay off:

 Build a Sense of Community

Interacting with patients to the degree we’d like and fostering great doctor-patient relationships that build loyalty simply isn’t possible all the time. A 2016 study that looked at doctors across 26 specialties found that patients spent an average of 13 to 16 minutes with their doctor, per visit. This is not a lot of time to address a patient’s immediate concerns, much less build a relationship. This is where social media comes in. 

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from FIASO
Scoop.it!

Sostenibilità dei sistemi sanitari - LA SALUTE DISUGUALE - Festival Economia Trento 2017

Sostenibilità dei sistemi sanitari - LA SALUTE DISUGUALE - Festival Economia Trento 2017 | Social Marketing - Newsletter 150 | Scoop.it
Sostenibilità dei sistemi sanitari 

A cura di F.I.A.S.O. - Federazione Italiana Aziende Sanitarie e Ospedaliere

Il SSN italiano, seppur abbia messo in campo idee ed energie per garantire la propria tenuta, corre rischi concreti di travalicare il concetto universalistico che ha contraddistinto la sua storia. Analisi della sostenibilità del SSN in prospettiva internazionale.

coordina Nicola Pinelli
intervengono Giovanni Fattore, Walter G. Ricciardi, Francesco Ripa di Meana

http://2017.festivaleconomia.eu/-/sostenibilita-dei-sistemi-sanitari

more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Relazionalità consapevole. La comunicazione pubblica nella società connessa - Gea Ducci

Relazionalità consapevole. La comunicazione pubblica nella società connessa - Gea Ducci | Social Marketing - Newsletter 150 | Scoop.it

Sono trascorsi più di venticinque anni dalla nascita della Comunicazione Pubblica, in Italia e in Europa. Anni caratterizzati da processi di riforma e digitalizzazione della Pubblica Amministrazione, esplosione di Internet e avvento della società connessa. Quali sfide deve affrontare oggi una disciplina nata per rendere la comunicazione una leva del cambiamento istituzionale e uno strumento di governo, a tutela dei diritti di cittadinanza? Quale ruolo essa svolge nelle attuali democrazie investite da una profonda crisi economica, in cui prevale un senso di sfiducia verso le istituzioni? 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Con questa norma sarà difficile continuare a fare pubblicità occulta su Instagram - Huffington Post

Con questa norma sarà difficile continuare a fare pubblicità occulta su Instagram - Huffington Post | Social Marketing - Newsletter 150 | Scoop.it
La Camera approva un ordine del giorno per introdurre paletti ai selfie dei web influencer

Chissà come la prenderà Chiara Ferragni, una delle web influencer più in voga del momento, se l'ordine del giorno approvato dalla Camera dei deputati durante l'esame del ddl concorrenza dovesse tradursi in una norma con forza di legge.

 

L'odg in questione è quello presentato dal deputato del Pd, Sergio Boccadutri, e impegna il Governo a intervenire per regolare l'attività del web influencer. Arrivano, quindi, nuove regole per la pubblicità promossa in modo occulto dai cosiddetti dagli utenti social vip con maggior numero di follower.

more...
No comment yet.
Rescooped by Giuseppe Fattori from Health promotion. Social marketing
Scoop.it!

E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer

E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer | Social Marketing - Newsletter 150 | Scoop.it
Quelles sont les nouvelles solutions d'auto-diagnostique? Les réponses de Daniel Kraft, de la Singularity University.

Via Rémy TESTON, Philippe Marchal, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
more...
No comment yet.
Rescooped by Giuseppe Fattori from #eHealthPromotion, #web2salute
Scoop.it!

Physician and Patient Views on Public Physician Rating Websites: A Cross-Sectional Study

Physician and Patient Views on Public Physician Rating Websites: A Cross-Sectional Study | Social Marketing - Newsletter 150 | Scoop.it

Conclusions

Physicians and patients have different views on whether independent or health system physician rating websites are the more reliable source of information. Their views on whether such data should be shared on public websites are also discordant.

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from Co-creation in health
Scoop.it!

Doctors using Snapchat to send patient scans to each other, panel finds

Doctors using Snapchat to send patient scans to each other, panel finds | Social Marketing - Newsletter 150 | Scoop.it

Report says NHS clinicians sending scans using photo messaging app is ‘clearly insecure, risky and non-auditable.

Doctors are using Snapchat to send patient scans to each other, a panel of health and tech experts has found, concluding the “digital revolution has largely bypassed the NHS”.

Clinicians use camera apps to record particular details of patient information in a convenient format, the panel said in a report, describing it as “clearly an insecure, risky, and non-auditable way of operating, and cannot continue”.

It also notes that the NHS still holds the “dubious” title of the world’s largest purchaser of fax machines.


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.