Social Marketing - Newsletter 149
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Social Marketing - Newsletter 149
Social marketing. Health promotion. Social media.
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Sostenibilità dei sistemi sanitari - LA SALUTE DISUGUALE - Festival Economia Trento 2017

Sostenibilità dei sistemi sanitari - LA SALUTE DISUGUALE - Festival Economia Trento 2017 | Social Marketing - Newsletter 149 | Scoop.it
Sostenibilità dei sistemi sanitari 

A cura di F.I.A.S.O. - Federazione Italiana Aziende Sanitarie e Ospedaliere

Il SSN italiano, seppur abbia messo in campo idee ed energie per garantire la propria tenuta, corre rischi concreti di travalicare il concetto universalistico che ha contraddistinto la sua storia. Analisi della sostenibilità del SSN in prospettiva internazionale.

coordina Nicola Pinelli
intervengono Giovanni Fattore, Walter G. Ricciardi, Francesco Ripa di Meana

http://2017.festivaleconomia.eu/-/sostenibilita-dei-sistemi-sanitari

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Relazionalità consapevole. La comunicazione pubblica nella società connessa - Gea Ducci

Relazionalità consapevole. La comunicazione pubblica nella società connessa - Gea Ducci | Social Marketing - Newsletter 149 | Scoop.it

Sono trascorsi più di venticinque anni dalla nascita della Comunicazione Pubblica, in Italia e in Europa. Anni caratterizzati da processi di riforma e digitalizzazione della Pubblica Amministrazione, esplosione di Internet e avvento della società connessa. Quali sfide deve affrontare oggi una disciplina nata per rendere la comunicazione una leva del cambiamento istituzionale e uno strumento di governo, a tutela dei diritti di cittadinanza? Quale ruolo essa svolge nelle attuali democrazie investite da una profonda crisi economica, in cui prevale un senso di sfiducia verso le istituzioni? 

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Con questa norma sarà difficile continuare a fare pubblicità occulta su Instagram - Huffington Post

Con questa norma sarà difficile continuare a fare pubblicità occulta su Instagram - Huffington Post | Social Marketing - Newsletter 149 | Scoop.it
La Camera approva un ordine del giorno per introdurre paletti ai selfie dei web influencer

Chissà come la prenderà Chiara Ferragni, una delle web influencer più in voga del momento, se l'ordine del giorno approvato dalla Camera dei deputati durante l'esame del ddl concorrenza dovesse tradursi in una norma con forza di legge.

 

L'odg in questione è quello presentato dal deputato del Pd, Sergio Boccadutri, e impegna il Governo a intervenire per regolare l'attività del web influencer. Arrivano, quindi, nuove regole per la pubblicità promossa in modo occulto dai cosiddetti dagli utenti social vip con maggior numero di follower.

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E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer

E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer | Social Marketing - Newsletter 149 | Scoop.it
Quelles sont les nouvelles solutions d'auto-diagnostique? Les réponses de Daniel Kraft, de la Singularity University.

Via Rémy TESTON, Philippe Marchal, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Physician and Patient Views on Public Physician Rating Websites: A Cross-Sectional Study

Physician and Patient Views on Public Physician Rating Websites: A Cross-Sectional Study | Social Marketing - Newsletter 149 | Scoop.it

Conclusions

Physicians and patients have different views on whether independent or health system physician rating websites are the more reliable source of information. Their views on whether such data should be shared on public websites are also discordant.

 

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Doctors using Snapchat to send patient scans to each other, panel finds

Doctors using Snapchat to send patient scans to each other, panel finds | Social Marketing - Newsletter 149 | Scoop.it

Report says NHS clinicians sending scans using photo messaging app is ‘clearly insecure, risky and non-auditable.

Doctors are using Snapchat to send patient scans to each other, a panel of health and tech experts has found, concluding the “digital revolution has largely bypassed the NHS”.

Clinicians use camera apps to record particular details of patient information in a convenient format, the panel said in a report, describing it as “clearly an insecure, risky, and non-auditable way of operating, and cannot continue”.

It also notes that the NHS still holds the “dubious” title of the world’s largest purchaser of fax machines.


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The UK Healthcare Digital Influencers Twitter Landscape

The UK Healthcare Digital Influencers Twitter Landscape | Social Marketing - Newsletter 149 | Scoop.it

As with every other sector, digital innovation is disrupting the healthcare landscape: while other industries are reprogramming themselves in light of how they sell product or market themselves, what’s currently happening in Medtech goes much deeper.

As with other industries, it’s the consumer, user or individual who appears to hold all the cards as we move forward. We’re moving from a doctor-centred world to a patient-centred one, where cure isn’t post-, it’s pre-illness. Read more Insights on Digital Health

The knock-on effect means we need to look for new voices to guide us, so who’s influencing and shaping this new world? 

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Aziende Sanitarie, Ospedali e Social Media: le "TOP 5" su Twitter e Facebook - Digital Marketing Farmaceutico

Aziende Sanitarie, Ospedali e Social Media: le "TOP 5" su Twitter e Facebook - Digital Marketing Farmaceutico | Social Marketing - Newsletter 149 | Scoop.it
asl ospedali social media: Twitter ha perso il suo fascino a favore di facebook manca ancora un uso integrato dei social media
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Rapporto sulla condizione assistenziale dei malati oncologici - FAVO 

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Social Media Capital for Nonprofits: How to Accumulate it, Convert it, and Spend it

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Using Sentiment Marketing to Improve the Patient Experience

Using Sentiment Marketing to Improve the Patient Experience | Social Marketing - Newsletter 149 | Scoop.it
Every day, hospitals and ASCs (ambulatory surgical centers) strive to improve the patient experience and get the best outcomes possible. In utilizing sentiment analysis and marketing, they access data that helps them optimize the patients’ experiences and track response to services real-time.

What is Sentiment Marketing?
Sentiment marketing begins when you start addressing the comments your patients' make based on the results of your sentiment analysis.

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Digital Health al "Web Marketing Festival 2017" Rimini

Digital Health al "Web Marketing Festival 2017" Rimini | Social Marketing - Newsletter 149 | Scoop.it

Come mettere i social network a servizio delle professioni sanitarie

Social network per i professionisti della sanità?

Certo, ma non vanno considerati strumenti da utilizzare, quanto un ambiente tutto nuovo da conoscere e da abitare per

migliorare la propria reputazione, farsi trovare dai pazienti, ridurre le distanze con i colleghi e le società scientifiche.

Al Palacongressi di Rimini, all’interno della prestigiosa cornice del Web Marketing Festival, gli interventi e i consigli degli esperti di comunicazione medica nei media digitali si alterneranno con il

racconto delle esperienze sul campo.

http://www.medik.net/residenziali/health-social/

https://www.webmarketingfestival.it/2017/programma/sala-digital-health-197

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It's the system stupid! Adding value to social programmes with Social Marketing

It's the system stupid! Adding value to social programmes with Social Marketing | Social Marketing - Newsletter 149 | Scoop.it
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HIV/AIDS: Topic Trend

HIV/AIDS: Topic Trend | Social Marketing - Newsletter 149 | Scoop.it

Implementing PrEP in clinical practice: the Paris experience DR. Alexandre Aslan - ICAR 2017.

Negli USA è venduta come pillola da banco. La pillola Anti AIDS Protegge i sieronegativi dai contagi A New York salvate già 80 mila persone Libero Quotidiano - 2 luglio 2017               …

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The Doctor Is In. Co-Pay? $40,000 - The New York Times

The Doctor Is In. Co-Pay? $40,000 - The New York Times | Social Marketing - Newsletter 149 | Scoop.it
For five-figure annual fees, boutique medical services offer the wealthiest Americans the chance to cut the line and receive the best treatment.
By NELSON D. SCHWARTZ
JUNE 3, 2017

SAN FRANCISCO — When John Battelle’s teenage son broke his leg at a suburban soccer game, naturally the first call his parents made was to 911. The second was to Dr. Jordan Shlain, the concierge doctor here who treats Mr. Battelle and his family.

“They’re taking him to a local hospital,” Mr. Battelle’s wife, Michelle, told Dr. Shlain as the boy rode in an ambulance to a nearby emergency room in Marin County. “No, they’re not,” Dr. Shlain instructed them. “You don’t want that leg set by an E.R. doc at a local medical center. You want it set by the head of orthopedics at a hospital in the city.”

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Hospital Impact: Choosing the right social media channel is a lot like picking the right shoes

Hospital Impact: Choosing the right social media channel is a lot like picking the right shoes | Social Marketing - Newsletter 149 | Scoop.it

Social media channels are a lot like shoes. They provide ways to communicate with others, but they serve different purposes. For example, you wouldn’t wear a pair of killer black heels to run a 13K or wear your favorite Chuck Taylors to a black-tie event. So too, hospitals should use different social media channels to reach different audiences.


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Beyond KOL Marketing: Tapping Digital Opinion Influencers

Beyond KOL Marketing: Tapping Digital Opinion Influencers | Social Marketing - Newsletter 149 | Scoop.it

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.

 


Via Philippe Marchal, Giuseppe Fattori
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Twitter for doctors, physicians and other clinicians? - AvoidingPuddles.com

Twitter for doctors, physicians and other clinicians? - AvoidingPuddles.com | Social Marketing - Newsletter 149 | Scoop.it
Twitter can be a great tool for doctors, physicians, nurses. Read how it can help you keep up to date, informed and connected in you field.

You’ve been keeping up with friends on Facebook for years. Email is pouring into multiple professional and personal accounts. Clinical tasks are piling up. Will you return that call to your mum? Invitations from colleagues to connect on LinkedIn, are gathering dust in your inbox… Maybe you actually need to meet with someone face to face?..

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Evaluating for impact: what type of data can assist a health promoting school approach? | Health Promotion International | Oxford Academic

Evaluating for impact: what type of data can assist a health promoting school approach? | Health Promotion International | Oxford Academic | Social Marketing - Newsletter 149 | Scoop.it
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The Rise and (Maybe) Fall of Influencers - The New York Times

The Rise and (Maybe) Fall of Influencers - The New York Times | Social Marketing - Newsletter 149 | Scoop.it

I never really expected to write these words, but: It was Kendall Jenner who did it for me.

Or, to be fair, not Kendall Jenner herself — or not entirely Kendall Jenner — but rather the 10th-anniversary Indian Vogue cover that featured Kendall Jenner, as conceived and photographed by Mario Testino. When released last week on the magazine’s social media accounts, it almost immediately became the center of a storm of social media ire, most of it along the lines of this tweet: “Disgustingly inappropriate. Were ALL the Indian women unavailable??”

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The need for pharmacists to draw boundaries on social media

The need for pharmacists to draw boundaries on social media | Social Marketing - Newsletter 149 | Scoop.it

Social media is omnipresent today. Be it in private life or at work, every action and decision can be instantly projected to millions of people worldwide. As with all technological advancements, the omnipresence of social media is potentially a double-edged sword.


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A Letter to the Humanities: Digital Pedagogy Will Not Save You - Hybrid Pedagogy

A Letter to the Humanities: Digital Pedagogy Will Not Save You - Hybrid Pedagogy | Social Marketing - Newsletter 149 | Scoop.it
In other words, Humanities Computing has focused on using computational tools to further humanities research, and not to study the effects of computation as a humanities question.

I am often asked about the digital humanities and how it can update, make relevant, and provide funding for many a beleaguered humanities department.

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Real-World Use and Self-Reported Health Outcomes of a Patient-Designed Do-it-Yourself Mobile Technology System for Diabetes: Lessons for Mobile Health

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