Social Marketing - Newsletter 146
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The effectiveness of social marketing in global
health: a systematic review.

The effectiveness of social marketing in global<br/>health: a systematic review. | Social Marketing - Newsletter 146 | Scoop.it

Social marketing is a commonly used strategy in global health. Social marketing programmes may sell subsidized products through commercial sector outlets, distribute appropriately priced products, deliver health services through social franchises and promote behaviours not dependent upon a product or service. We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis. We searched PubMed, PsycInfo and ProQuest, using search terms linking social marketing and health outcomes for studies published from 1995 to 2013.

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‘Too Young To Drink’. An international
communication campaign to raise public
awareness of fetal alcohol disorders - S. Bazzo, D. Black, K. Mitchell, F. Marini, G. Moino, P. Riscica,
G. Fattori.

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Jeff French - Social marketing and human behaviour change

Professor Jeff French (Strategic Social Marketing) Social marketing and human behaviour change.

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Gratis è meglio. Tempo, lavoro, denaro, persone, mercato - Francesco Gesualdi

Gratis è meglio. Tempo, lavoro, denaro, persone, mercato - Francesco Gesualdi | Social Marketing - Newsletter 146 | Scoop.it
Un nuovo stile di vita, non un'utopia, quella che l'autore propone in questo saggio scorrevole e concreto. Il cambiamento fondamentale è dal "benessere" al "benvivere", che richiede uno sguardo nuovo e scelte differenti sulle relazioni interpersonali, sul lavoro, sul rapporto tra mercato e "fai da te", sull'uso del tempo e sui bisogni. Un cambiamento per "piccoli passi", suggerito dall'autore, fa venire in mente il "correggere una cosa alla volta" di S. Bernardo. Libro di agile lettura e privo di luoghi comuni.
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The entrepreneurial state. Mariana Mazzucato - The Economist

The entrepreneurial state. Mariana Mazzucato - The Economist | Social Marketing - Newsletter 146 | Scoop.it
APPLE is generally regarded as an embodiment of everything that is best about innovative businesses. It was started in a garage. For years it played a cool David to Microsoft’s lumbering Goliath. Then it disrupted itself, and the entire entertainment industry, by shifting its focus from computers to mobile devices. But there is something missing from this story, argues Mariana Mazzucato of Sussex University in England, in her book, “The Entrepreneurial State”. Steve Jobs was undoubtedly a genius who understood both engineering and design. Apple was undoubtedly a nimble innovator. But Apple’s success would have been impossible without the active role of the state, the unacknowledged enabler of today’s consumer-electronics revolution.
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Troppa medicina – Un libro sugli eccessi della medicina moderna. Marco Bobbio - Da oggi in libreria

Troppa medicina – Un libro sugli eccessi della medicina moderna. Marco Bobbio - Da oggi in libreria | Social Marketing - Newsletter 146 | Scoop.it

Persone diverse per età, sesso, attività lavorativa e prospettive di vita. Non soffrono di alcuna malattia e conducono una vita normale. Un esame richiesto senza un’indicazione specifica, solo per ‘togliersi un dubbio’, ha evidenziato qualche anomalia, di per sé comune e non pericolosa e ha paradossalmente rafforzato lo stato di insicurezza. Dopo quei test Claudio, Giovanna, Paolo e Caterina hanno scoperto la presenza di qualche imperfezione che potrebbe causare una malattia vera e propria. A quel punto nulla potrà ridare loro la serenità: non le rassicurazioni dei medici, non ulteriori accertamenti e neppure eventuali trattamenti che non eliminerebbero totalmente il rischio e potrebbero invece provocare effetti indesiderati.

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Rethinking the role and impact of health information technology: informatics as an interventional discipline

Rethinking the role and impact of health information technology: informatics as an interventional discipline | Social Marketing - Newsletter 146 | Scoop.it

Abstract

Recent advances in the adoption and use of health information technology (HIT) have had a dramatic impact on the practice of medicine. In many environments, this has led to the ability to achieve new efficiencies and levels of safety. In others, the impact has been less positive, and is associated with both: 1) workflow and user experience dissatisfaction; and 2) perceptions of missed opportunities relative to the use of computational tools to enable data-driven and precise clinical decision making. Simultaneously, the “pipeline” through which new diagnostic tools and therapeutic agents are being developed and brought to the point-of-care or population health is challenged in terms of both cost and timeliness. Given the confluence of these trends, it can be argued that now is the time to consider new ways in which HIT can be used to deliver health and wellness interventions comparable to traditional approaches (e.g., drugs, devices, diagnostics, and behavioral modifications).

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Patient education, nudge, and manipulation: defining the ethical conditions of the person-centered model of care

Patient education, nudge, and manipulation: defining the ethical conditions of the person-centered model of care | Social Marketing - Newsletter 146 | Scoop.it

Abstract: Patient education (PE) is expected to help patients with a chronic disease to manage their lives and give them the possibility of adopting, in an appropriate manner, beneficial changes in health behaviors that are prescribed by their physicians. It is aimed at delineating, agreeing on, and implementing a patient’s personal action plan and is therefore an essential constituent of the person-centered model of care. The aim of this article is to examine the idea that PE may sometimes be a manipulation that is organized for the good of patients in a paternalistic framework. Theoretically, PE differs from manipulation by addressing the reflective intelligence of patients in full light and helping them make autonomous choices. In this article, we examined some analogies between PE and nudge (ie, techniques used to push people to make good choices by organizing their environment). 


Via VAB Traductions, Giuseppe Fattori
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Evidence-based medicine in the era of social media: Scholarly engagement through participation and online interaction

Evidence-based medicine in the era of social media: Scholarly engagement through participation and online interaction | Social Marketing - Newsletter 146 | Scoop.it

 

The integration of new knowledge into clinical practice continues to lag behind discovery. The use of Free Open Access Medical education (FOAM) has disrupted communication between emergency physicians, making it easy for practicing clinicians to interact with colleagues from around the world to discuss the latest and highest impact research. FOAM has the potential to decrease the knowledge translation gap, but the concerns raised about its growing influence are 1) research that is translated too quickly may cause harm if its findings are incorrect; 2) there is little editorial oversight of online material; and 3) eminent online individuals may develop an outsized influence on clinical practice. 

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Patients Opinion Leader and Pharma

Patients Opinion Leader and Pharma | Social Marketing - Newsletter 146 | Scoop.it

"Me llamo Nuria y tengo lupus eritematoso sistémico diagnosticado desde los 14 años". He tardado más de 20 años en decir eso... Y no quiero que nadie pase por la soledad a que muchos pacientes nos condenamos por el hecho de tener una enfermedad difícil de comprender. Ésa es la razón por la que he decidido ayudar con mi testimonio a desestigmatizar las enfermedades autinmunes y romper mitos. A través de mi blog "Tu Lupus es mi Lupus" quiero acercar al mundo lo que es vivir con una enfermedad crónica y dar visibilidad a lo que no se ve. 

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Toxi Tabac, Serious Game contre le tabac

Toxi Tabac, Serious Game contre le tabac | Social Marketing - Newsletter 146 | Scoop.it
Retour sur le Prix UNICANCER pour le serious game santé Toxic tabac pour la prévention des risques liés au tabac chez les jeunes

Ce Serious Game a été conçu grâce à un travail auprès de 57 jeunes. Il s’insère dans un processus global de sensibilisation et de prévention des conduites addictives par une prise de conscience des risques liés à la consommation de cigarettes et des méthodes de communication des acteurs de l’industrie du tabac.

Ainsi, les objectifs de ce projet sont:

  • de permettre aux jeunes d’avoir des informations relatives au tabac scientifiquement
    validées
  • de transmettre ces informations en tenant compte du contexte communicationnel
    actuel et de la “génération digital native”
  • de proposer un outil de communication innovant dans la prévention des cancers

Via Medecin Geek, Coralie Bouillot, Giuseppe Fattori
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Health and Social Media: Perfect Storm of Information

Health and Social Media: Perfect Storm of Information | Social Marketing - Newsletter 146 | Scoop.it

The use of Internet in the health domain is becoming a major worldwide trend. Millions of citizens are searching online health information and also publishing content about their health. Patients are engaging with other patients in online communities using different types of social media. The boundaries between mobile health, social media, wearable, games, and big data are becoming blurrier due the integration of all those technologies. In this paper we provide an overview of the major research challenges with the area of health social media.

Results

Internet is exploding and is being used for health purposes by a great deal of the population. Social networks have a powerful influence in health decisions. Given the lack of knowledge on the use of health social media, there is a need for complex multidisciplinary research to help us understand how to use social networks in favour of public health. A bigger understanding of social media will give health authorities new tools to help decision-making at global, national, local, and corporate level.

Conclusions

There is an unprecedented amount of data that can be used in public health due the potential combination of data acquired from mobile phones, Electronic Health Records, social media, and other sources. To identify meaningful information from those data sources it is not trial. Moreover, new analytics tools will need to be developed to analyse those sources of data in a way that it can benefit healthcare professionals and authorities.

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Twitter and Cardiovascular Disease
Useful Chirps or Noisy Chatter?

Twitter and Cardiovascular Disease<br/>Useful Chirps or Noisy Chatter? | Social Marketing - Newsletter 146 | Scoop.it

As modern society continues to organize around a digital, connected way of life, information from our daily interactions and exposures are now measured, recorded, and memorialized in ways previously unimaginable. This tapestry of information includes data from social media or electronic tools, such as websites and applications, that enable users to create, share, and exchange content.1 Twitter is one such social networking service whose 310 million active users post short public messages known as Tweets.

In this issue of JAMA Cardiology, Sinnenberg and colleagues2 explore the characteristics of Twitter users and Tweets associated with cardiovascular disease. They found a large volume of Tweets (4.9 million) on cardiovascular disease and were able to characterize tone, style, and perspective of these Tweets, as well as some basic demographics of the users posting them. Most notably, Sinnenberg and colleagues found that Tweet volume and content were temporally associated with news events that were thematically connected with cardiovascular disease.

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Diabete: Gli obiettivi più aggressivi e costosi, danno almeno vantaggi in salute e qualità di vita? - Pillole a cura di "Allineare Sanità e Salute"

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Breast Cancer Screening and Social Media: a Content Analysis of Evidence Use and Guideline Opinions on Twitter

Breast Cancer Screening and Social Media: a Content Analysis of Evidence Use and Guideline Opinions on Twitter | Social Marketing - Newsletter 146 | Scoop.it
There is ongoing debate regarding the best mammography screening practices. Twitter has become a powerful tool for disseminating medical news and fostering healthcare conversations; however, little work has been done examining these conversations in the context of how users are sharing evidence and discussing current guidelines for breast cancer screening. To characterize the Twitter conversation on mammography and assess the quality of evidence used as well as opinions regarding current screening guidelines, individual tweets using mammography-related hashtags were prospectively pulled from Twitter from 5 November 2015 to 11 December 2015. Content analysis was performed on the tweets by abstracting data related to user demographics, content, evidence use, and guideline opinions. Standard descriptive statistics were used to summarize the results. Comparisons were made by demographics, tweet type (testable claim, advice, personal experience, etc.), and user type (non-healthcare, physician, cancer specialist, etc.).
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Osservatorio #web2salute e Social Media. Partecipa!

Osservatorio #web2salute e Social Media. Partecipa! | Social Marketing - Newsletter 146 | Scoop.it

L'osservatorio #web2salute ha aperto la sezione dedicata ai progetti di promozione della salute con i Social Media.

Partecipa!

Segnalaci la tua esperienza

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Incorporating Social Media into the Clinical Trial Process

This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies …

Via Plus91, Giuseppe Fattori
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Cancer On Facebook, A Patient's Perspective

Cancer On Facebook, A Patient's Perspective | Social Marketing - Newsletter 146 | Scoop.it

You can’t be sick, you’re fat. You don’t look like your dying. You still have hair. Oh come on, you’ve been dying for years. It can’t be that bad, it’s not like you’re dying tomorrow. At least you have a few years. Stop complaining. Others have it worse. At least you’ve lived your life.”

This is the crap crowding my (Facebook) news feed. Watching my friends hear well meaning people say insensitive things because they lack the knowledge of what they go through.

So, I ask you, are there different degrees of terminal diagnosis? Is one person who manages to live four years into a diagnosis less allowed to be afraid than someone who doesn’t get diagnosed before their cancer has metastasized to their bones, brain, liver, kidneys or another organ? Are my friends supposed to be less afraid because they managed to have positive results with certain cocktails of drugs, while others have stopped responding?

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Norway just became the first country to offer the leading HIV prevention drug for free

Norway just became the first country to offer the leading HIV prevention drug for free | Social Marketing - Newsletter 146 | Scoop.it
If used properly, pre-exposure prophylaxis (PrEP) can stop transmission of the human immunodeficiency virus (HIV) with 90% effectiveness. Although men who have sex with men make up more than half of those infected with HIV in the United States, according to the Centers for Disease Control and Prevention (CDC), many are not aware of the benefits of PrEP. “Doctors have limited time with their patients, but with gay and bisexual male patients, physicians definitely need to make it a point to discuss HIV risks and whether PrEP is a good option,” Julia R. G. Raifman, ScD, a post-doctoral fellow in the Johns Hopkins Bloomberg School of Public Health’s Department of Epidemiology, said in a news release. - See more at: http://www.mdmag.com/medical-news/the-people-most-at-risk-for-hiv-dont-know-about-prep#sthash.Lb9XVPtY.dpuf
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Conflicting health information: prevalence, causes and effects

Conflicting health information: prevalence, causes and effects | Social Marketing - Newsletter 146 | Scoop.it

Abstract

Conflicting health information is increasing in amount and visibility, as evidenced most recently by the controversy surrounding the risks and benefits of childhood vaccinations. The mechanisms through which conflicting information affects individuals are poorly understood; thus, we are unprepared to help people process conflicting information when making important health decisions. In this viewpoint article, we describe this problem, summarize insights from the existing literature on the prevalence and effects of conflicting health information, and identify important knowledge gaps. We propose a working definition of conflicting health information and describe a conceptual typology to guide future research in this area. The typology classifies conflicting information according to four fundamental dimensions: the substantive issue under conflict, the number of conflicting sources (multiplicity), the degree of evidence heterogeneity and the degree of temporal inconsistency.

 

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Social media for Doctors

Social media For The pediatric surgeon Sameh Shehata Egypt

Via Plus91, Giuseppe Fattori
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Dall’awareness
all’empowerment
di comunità - di Giovanni Coglitore, Rosa Costantino, Vanessa Vivoli - Area Reputation &Brand - Azienda USL di Modena

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L'insostenibile leggerezza dell'autotest HIV - A cura di Doctor G - Una graphic novel per comunicare la scienza

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HCV e nuovi farmaci: no a screening di popolazione, sì a misure di prevenzione - di Alberto Donzelli

HCV e nuovi farmaci: no a screening di popolazione, sì a misure di prevenzione - di Alberto Donzelli | Social Marketing - Newsletter 146 | Scoop.it

Prevenzione e cure non farmacologiche
... Per finire, lasciar passare il messaggio che le uniche opzioni per gli infetti da HCV siano “attendere un peggioramento o pagare in proprio” (19) fa l’interesse degli oligopoli farmaceutici e ne rafforza il potere contrattuale, creando fortissime pressioni sui decisori per distorcere valutazioni più razionali di costo-opportunità. E crea allarmismo e disperazione tra i pazienti con epatopatie lievi, o semplici infettati in condizione non evolutiva, concentrati su uno solo degli strumenti disponibili, che scaricano la frustrazione svalutando il SSN, a favore di sbocchi assicurativi presentati come (illusorie) soluzioni. ....

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Twitter as a Tool for Health Research:
A Systematic Review - Lauren Sinnenberg, AJPH RESEARCH, January 2017

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