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10 simple tips to increase website revenue

10 simple tips to increase website revenue | GOOD NEWS | Scoop.it

Hotels have to be able to stand on their own, especially if they are relatively small and have little brand recognition. The Internet is a level playing field, but it is also very crowded and noisy., If hoteliers don’t have a multi-channel digital marketing strategy, they will have a great difficulty being noticed, and will consequently be dependent on Online Travel Agents like booking.com.


Via WIHPhotel
Frédéric Pressac's insight:

Frederic Pressac - Consultant Web Marketing

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WIHPhotel's curator insight, August 5, 2013 2:15 AM

Ten simple tips to increase direct revenue: 

1. Truly best available rate

2. Better pricing on your booking engine

3. Good looking, optimized, website

4. Creating backlinks isn't that difficult

5. Leverage niche

7. Attack multiple languages

8. Optimize for mobile

9. Reuse offline content

10. Have your pictures labeled properly

Te L - Us Business Solutions's curator insight, August 17, 2013 8:01 AM
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Le Web Marketing By Frederic PRESSAC Consultant Web Marketing
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Comment être ou devenir un bon vendeur/commercial

Comment être ou devenir un bon vendeur/commercial | GOOD NEWS | Scoop.it
Fiche pratique : Comment être un bon vendeur/commercial. Comment devenir un bon vendeur/commercial ? Les 5 caractéristiques et qualités communes aux meilleurs vendeurs/commerciaux.
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Booknode : Votre Club de Lecture et Communauté Littéraire en ligne

Booknode : Votre Club de Lecture et Communauté Littéraire en ligne | GOOD NEWS | Scoop.it

Booknode, Une vraie expérience littéraire, partagez, commentez et découvrez vos lectures et livres de demain. Votre bibliothèque et votre club de lecture en ligne !

Frédéric Pressac's insight:

Le 1er comparateur de Livres: partagez, notez, commentez et découvrez

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HD Marketing | Agence de marketing Web touristique | Québec

HD Marketing | Agence de marketing Web touristique | Québec | GOOD NEWS | Scoop.it
HD Marketing est une agence de marketing Web destinée aux entreprises touristiques et hôtelières qui désirent maximiser leurs revenus, avoir le contrôle sur leur e-réputation, se démarquer sur les médias sociaux, optimiser leur référencement organique et former leur personnel.
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Facebook for Business

Facebook for Business | GOOD NEWS | Scoop.it
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business
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Opportunities and challenges for metasearch marketing with hotels

Opportunities and challenges for metasearch marketing with hotels | GOOD NEWS | Scoop.it
As hotels continue their efforts to keep up with latest and greatest in electronic distribution, the three hottest topics continue to be mobile, social media and metasearch.
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La Vente

La Vente | GOOD NEWS | Scoop.it
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Présentation par Frédéric Pressac pour WIHP Tendance Hôtellerie 14/04/2014

Présentation WIHP lors du Workshop TendanceHotellerie de la distribution hôtelière le 14 avril 2014 à Nice
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How To Become A Millionaire By Age 30

How To Become A Millionaire By Age 30 | GOOD NEWS | Scoop.it
Grant Cardone shares advice on how he became a millionaire before he turned thirty years old.
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Chiffres réseaux sociaux - 2014 - Le blog du Modérateur

Chiffres réseaux sociaux - 2014 - Le blog du Modérateur | GOOD NEWS | Scoop.it
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L’importance de l’architecture d’information

L’importance de l’architecture d’information | GOOD NEWS | Scoop.it
HD Marketing résume un article paru le 15 juillet 2014 sur le blogue Vizergy présentant l’importance de l’architecture d’information.
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WIHP Benchmark Juillet 2014 - Snap Traveller

Ce mois-ci, WIHP vous propose une édition spéciale autour du marketing de l’influence et de ses spécificités dans l’industrie hôtelière. Grâce à notre réseau…
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The 7 Principles of Conversion-Centered Design for Hotel Special Offers

The 7 Principles of Conversion-Centered Design for Hotel Special Offers | GOOD NEWS | Scoop.it

Oli Gardner, co-founder of conversion marketing company Unbounce, developed seven key principles of conversion-centered design, a discipline that uses persuasive design and psychological triggers to achieve a singular business goal: making that sale. Here we detail how to apply these principles to creating a stunning and highly effective landing page for a hotel special offer.


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WIHPhotel's curator insight, June 25, 3:18 AM

Although these seven principles of conversion-centered design serve as strong guidelines for creating ideal landing pages, it’s important to remember that there is no single formula. So make sure to keep detailed statistics of every campaign

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Using emotion and LOVE to make a successful hotel

Using emotion and LOVE to make a successful hotel | GOOD NEWS | Scoop.it

“…Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.” – Brian Sheehan


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WIHPhotel's curator insight, June 17, 2:55 AM

Brian Sheehan and the CEO worldwide of Saatchi & Saatchi got together to write a book about how creating a love for your company (or hotel in our case) is how you build a company that lasts. Replace "brand" or "company" by "hotel" and you have the recipe for a big success. 

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Colloque des Directeurs d'Hôtels

Colloque des Directeurs d'Hôtels | GOOD NEWS | Scoop.it
9 & 10 octobre 2014 à Monaco
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Hospitality Net - 5 reasons NOT to follow your competitors’ prices | By Ira Vouk

Hospitality Net - 5 reasons NOT to follow your competitors’ prices | By Ira Vouk | GOOD NEWS | Scoop.it
Another misconception that is still prevalent among hotels of all sizes and star ratings is
that in order
to
be priced accurately, one needs to follow their competitors' rates. Unfortunately, this
point of view is
also shared by large hotel management companies, hotel chains and even some
Revenue
Management
companies. This is a habit that has been very heavily ingrained in the Hospitality
industry, and
breaking
this norm is going to take a lot of reinforcement.
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Bienvenue - Présentation - CNDE

Bienvenue - Présentation - CNDE | GOOD NEWS | Scoop.it
Frédéric Pressac's insight:

Le syndicat actif qui défend les entreprises face à l'administration et aux organismes

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Aidez votre agence marketing: Choisir ses mots clés pour référencer son site sur Google?

Aidez votre agence marketing: Choisir ses mots clés pour référencer son site sur Google? | GOOD NEWS | Scoop.it
Quels mots clés pour votre SEO? Vos mots clés sont-ils pertinents par rapport à votre contenu et à la concurrence? Découvrez comment choisir les bons mots clés!
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Le SEO génère en moyenne 31% du trafic sur un site web (étude) - Actualité Abondance

Le SEO génère en moyenne 31% du trafic sur un site web (étude) - Actualité Abondance | GOOD NEWS | Scoop.it
22 juillet 2014 - Une étude de la société américaine RKG indique que près d'un tiers du trafic total sur un site web vient des moteurs de recherche. L'essor des mobiles est par Actualité Abondance
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Le Marketing

Le Marketing | GOOD NEWS | Scoop.it
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Hospitality On: Un mix-clientèle français équilibré

Hospitality On: Un mix-clientèle français équilibré | GOOD NEWS | Scoop.it

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Coach Hôtels's curator insight, June 19, 10:34 AM

Des indicateurs intéressants même si l'on regrette n'avoir pas les résultats par segment type Paris, côte d'azur, reste province par exemple.

 

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Les Derniers Chiffres Internet - 2014

Les Derniers Chiffres Internet - 2014 | GOOD NEWS | Scoop.it
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Comment vérifier si on a du contenu dupliqué ?

Comment vérifier si on a du contenu dupliqué ? | GOOD NEWS | Scoop.it
Achat de formations à internet de la société Sogeweb : Créer un site web ou d'e-commerce, prospecter des clients par internet. Organisme formation
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Quality Score Google Adwords : Augmenter Son QS, Calcul Et Optimisation

Quality Score Google Adwords : Augmenter Son QS, Calcul Et Optimisation | GOOD NEWS | Scoop.it
Tutoriel sur le Quality Score de Google Adwords : Qu'est ce que le QS, comment est il calculé ? Comment optimiser son Quality Score. Comparaison avec le système de Yahoo. Secrets d'un expert SEA.
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Meta I/O- La nouvelle plateforme publicitaire pour gérer vos campagnes et mesurer les résultats

Meta I/O- La nouvelle plateforme publicitaire pour gérer vos campagnes et mesurer les résultats | GOOD NEWS | Scoop.it
En Mars dernier, WIHP a lancé une toute nouvelle plateforme publicitaire : « Meta I/O ».
Wihp donne accès à sa nouvelle plateforme de gestion de campagnes publicitaires. Il s’agit du premier canal spécifique de publicité hôtelière qui attire des visiteurs hautement qualifiés vers votre hôtel. La plateforme WIHP Meta I/O permet à tous les hôtels, de se promouvoir sur des meta-search et de suivre en temps réel l’efficacité de vos campagnes publicitaires.
Comment cela fonctionne ? WIHP Meta I/O fonctionne (...)
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Six Secrets from Google’s BrandLab

Six Secrets from Google’s BrandLab | GOOD NEWS | Scoop.it

No matter how carefully calibrated, it’s challenging for the machinery of a large corporation to make a brand sound cool to a 20-year-old. To meet this challenge, marketers are opening their brands to customers and discovering ideas that could never come from inside their office walls. In this new paradigm, brands need to open the door. Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships.


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WIHPhotel's curator insight, June 23, 3:20 AM

The following advice, written for large brands, should be followed by hotels in their online reputation and brand building efforts. Hotels of any size can use these tips: 

1. Take a supporting role

2. Control is an illusion

3. Make it easy to participate

4. If you open up, they will too

5. Showcase experiences

6. Trust your fans