Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period. Nike is the first brand to buy the promo as part of its #betterforit campaign, which aims to sell its line of women's workout gear with a big, integrated media push.
Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer.
Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the young app. The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day.
Découvrez comment les détaillants vendent sur Instagram avec 4 outils dédiés et s'affranchissent ainsi des liens non cliquables dans la description des produits ou encore de l'absence d'un système de paiement intégré
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