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Forget The Old School Myths: Content and Social Media Marketing are the New SEO

Forget The Old School Myths: Content and Social Media Marketing are the New SEO | News of my interest | Scoop.it
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Via Neil Ferree, Guillaume Decugis
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Arafat's comment, October 17, 2014 12:48 AM
Thanks for share. http://www.whitehatworlds.com/
Guillaume Decugis's curator insight, October 17, 2014 12:08 PM

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 


This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 


But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...


And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible

Ken Dickens's curator insight, October 20, 2014 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken

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Infographie : la pyramide du SEO on-site - Actualité Abondance

Infographie : la pyramide du SEO on-site - Actualité Abondance | News of my interest | Scoop.it
13 juin 2014 - Une infographie - en français, une fois de plus (et enfin !) - sur les différentes composantes de l'optimisation SEO on-site d'une site web. Un bon récapit par Actualité Abondance
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Rescooped by Jos Degrand from Digital communication (#SocialMedia,#SEO, #MarketingEditorial...)
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[Facebook] 20 Idées pour Créer de l'Engagement sur votre page Facebook

A l'occasion de la Conférence "Engagement Facebook" organisée par la CCI Bayonne Pays Basque le 19 juin 2012, une excellente présentation de Isabelle MATHIEU...
Via Martine Le Jossec, Nicolas Rusques
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Martine Le Jossec's curator insight, June 15, 2014 8:57 AM

Une présentation qui date de 2012 mais qui est toujours d'actualité !

Rescooped by Jos Degrand from Digital Marketing For Non Profits
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10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News

10 ways to optimise your nonprofit’s emails (Infographic) | Charity Digital News | News of my interest | Scoop.it
“ Despite the hype surrounding social media and mobile, email remains an extremely valuable tool for nonprofits. Check out these top ten tips to help your charity get its email marketing strategy off the ground.”
Via Marie Ennis-O'Connor
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Rescooped by Jos Degrand from Digital Protest
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Liquid Democracy or Populism 2.0? | Madariaga - College of Europe Foundation

The financial and economic crisis and the proliferation of social media in political communication have favoured the emergence of several movements claiming to change the traditional patterns of political participation away from a left-right traditional discourse towards new forms of diffused participation. These movements amount to an international wave of popular protest, affecting many countries in many regions of the world, with the common denominator being an extensive use of internet-based communication. Is the web really a powerful means of bottom-up collective action, or just another medium that risks further empowering vertical political communication and becoming subject to similar forms of manipulation? Does web-based participation, individual by definition, risk detaching citizens from communities further still, becoming a tool for demobilisation rather than mobilisation?     

 

A Citizen’s Controversy with Amelia Andersdotter, Member of the European Parliament, and Jamie Bartlett, Head of the Centre for the Analysis of Social Media at Demos UK.  

 

The debate was moderated by Pierre Defraigne, Executive Director, Madariaga - College of Europe Foundation.


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Rescooped by Jos Degrand from User Generated Content
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Order from chaos: Interplay of Social Media and Crisis Communication

Order from Chaos: Understanding the Interplay of Social Media and Crisis Communication W. Timothy Coombs University of Central Florid

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Les choses à faire et à éviter lorsque vous utilisez les réseaux sociaux pour une communication de crise

Without a doubt, social networks have changed the way we communicate—personally, commercially and from a corporate point of view. The key to using social media effectively as a crisis communication tool is to recognize and accept that this is how people talk to each other in the 21st century.


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Social media enhances crisis communication | It is a tool for emergency response

Social media enhances crisis communication | It is a tool for emergency response | News of my interest | Scoop.it

Hospitals and health care systems are gradually making social media part of their emergency response systems.

Forty percent of hospitals use social media for crisis communication, according to the 2013 Most Wired survey by Hospitals & Health Networks (H&HN), the sister magazine of Health Facilities Management. That figure is up from 32 percent in the 2012 survey.

But evidence from hospitals and health care systems that use social media as part of their emergency response along with published research touting its usefulness and potential suggest it belongs in any hospital's crisis communication toolbox.

"Clearly, social media is changing the way people communicate not only in their day-to-day lives, but also during disasters that threaten public health," states a report written by researchers from the University of Pennsylvania and published in The New England Journal of Medicine.

"Engaging with and using emerging social media may well place the emergency management community, including medical and public health professionals, in a better position to respond to disasters," the report adds.

After the Boston Marathon bombing of April 15, 2013, Michael Morrison, media relations manager, Massachusetts General Hospital, Boston, experienced the value of social media in a crisis. The hospital already had made a concerted effort to include Twitter in its disaster communication plan along with its Facebook page.

By monitoring Twitter after the bombing, the hospital learned that a rumor was being spread that Massachusetts General was in lockdown when, in fact, it was not and that the surviving bombing suspect was being brought there, also false, Morrison says. The hospital quickly corrected the misinformation, again using Twitter.

"Social media absolutely is effective and in some ways critical. It's like the old saying, ‘A lie makes it halfway around the world before the truth can put its pants on.' If there's a situation in which you need to tell people to take shelter in place or stay where they are, it's a fast, quick and effective way of doing that," he says.

Linda Reed, R.N., chief information officer at Atlantic Health System, Morristown, N.J., tells H&HNmagazine that social media, such as Twitter and Facebook, plays a role in the organization's emergency response communication, but it also beefed up the system's IT-based technology after Hurricane Sandy. After Hurricane Sandy, the health care system installed a cloud-based email backup system and deployed mobile telecommuting devices for staff.

Morrison emphasizes that social media is an effective tool for emergency communication, but that other methods, such as email, still are important ways to communicate internally with staff.

Another possible incentive for hospitals to take the leap and develop a social media program is pending federal regulation involving emergency preparedness. The Centers for Medicare & Medicaid Services (CMS) proposed a rule that would require all health care providers who receive Medicare and Medicaid to establish a well-designed emergency preparedness plan.

Part of those criteria is developing alternate ways for communicating with hospital staff and all relevant emergency management agencies in case a facility's landline telephone system is inoperable.

CMS does not specify the type of alternate communication system that hospitals must have, but says viable options include cellular phones, pagers and satellite communication systems.

Other recommendations include emergency communication services such as the Government Emergency Telecommunications Service, Telecommunications Service Priority program and Wireless Priority Service, which the survey shows [see charts] are already utilized by some hospitals during an emergency.

Researchers write in The New England Journal of Medicine that "social media cannot and should not supersede current approaches to disaster management communication or replace our public health infrastructure." It acknowledges that there are hurdles involving its availability to at-risk members of the population and the need to ensure the factuality of messages.

But it also says that if "leveraged strategically, social media can bolster current communication systems" and encouraged health care systems to explore its potential.



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Rescooped by Jos Degrand from Social Media Notes
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16 Best Practices for Social Media Crisis Communications from BlogWorld « Radian6 - Social Media Monitoring and Engagement

16 Best Practices for Social Media Crisis Communications from BlogWorld « Radian6 - Social Media Monitoring and Engagement | News of my interest | Scoop.it
Social Media Monitoring and Engagement (RT @Ivo_campos 16 Tips for Social Media Crisis Communication http://t.co/3Lsj0JdZ: 16 Tips for Social Media Cris...)...

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Rescooped by Jos Degrand from Globalization, localization, internationalization
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KONY 2012: Social media and crisis communication lessons learned

KONY 2012: Social media and crisis communication lessons learned | News of my interest | Scoop.it

"KONY 2012: Social media and crisis communication lessons learned http://t.co/li1xvCaO."#commnerd...


Via Beatriz Verdasco
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Rescooped by Jos Degrand from Référencement internet
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[Slides] SEO : Les 10 commandements du référencement durable


Via Mon-Habitat Web, Arobasenet
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Maud Peruzzo's curator insight, June 2, 2014 4:35 PM

Présentation complète et actualisé. Va  à l'essentiel. 

Aude GANDAIS's curator insight, June 4, 2014 3:38 AM

#SEO A toute fin utile !!!

André Gentit ✔'s curator insight, June 6, 2014 2:21 AM

Référencement les règles à respecter #SEO 

Rescooped by Jos Degrand from Réseaux et médias sociaux, veille, technique et outils
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5 utilisations du Storytelling d'entreprise sur Facebook |

5 utilisations du Storytelling d'entreprise sur Facebook | | News of my interest | Scoop.it
“Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.”
Via Fabrice
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Rescooped by Jos Degrand from Réseau social Facebook Twitter formation et autoformation
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À chaque réseau social, sa ligne éditoriale

À chaque réseau social, sa ligne éditoriale | News of my interest | Scoop.it
“ Pas facile d’identifier la ligne éditoriale de Facebook, Twitter, et Google+. Découvrez une tentative de présentation de leur ligne éditoriale réceptive.”
Via Frederic Lemaitre
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Google My Business fusionne Google Adresses et Google+ Local et simplifie la vie des entreprises

Google My Business fusionne Google Adresses et Google+ Local et simplifie la vie des entreprises | News of my interest | Scoop.it
Google My Business est la nouvelle interface unifiée pour la gestion des pages Google Adresses, Google+ Local et Maps.
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L'importance de la stratégie de contenu dans le référencement de son site [Dossier] -AxeNet

L'importance de la stratégie de contenu dans le référencement de son site [Dossier] -AxeNet | News of my interest | Scoop.it
Comment votre contenu peut-il vous différencier aux yeux de vos visiteurs et de Google ?
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HOW TO: Respond to Trolls and Difficult Personalities on Social Media

HOW TO: Respond to Trolls and Difficult Personalities on Social Media | News of my interest | Scoop.it
“ The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rapid rise of mobile and social media has directly correlated with a rise in Internet trolls—individ...”
Via Marie Ennis-O'Connor
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Rescooped by Jos Degrand from Mon Community Management
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Veille : 8 outils essentiels à connaître !

“Quels sont les principaux outils pour faire de la veille sur le web ? Nous vous présentons 3 types d'outils de veille : - Via les flux RSS (Netvibes, Feedly)...”
Via Cecile Verdier
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Being social when crisis knocks Why and how companies use social media to communicate in a time of crisis

Over the past years communication patterns have been changing continuously due to increased public demand for information and knowledge. Numerous social networks and websites have escalated and gained the attention of the academics and practitioners, as well as the business society. Previously scholars researched this field of interest from different perspectives. Thus it could be stated that the emphasis was put on the impact of the certain social media networks in terms of communication strategy. However, no holistic approach has been noticed in regards to why and how companies can use different media simultaneously in order to overcome a crisis situation. This research is aimed at filling the gap within existing literature.


This thesis complements the previous studies and provides a broader understanding upon the role of social media in the crisis communication process by the use of the triangulation method. This approach refers to the implementation of both quantitative and qualitative studies based on a questionnaire addressed to various organisations and by observing the actions taken by the company currently facing the crisis situation. The empirical findings provided concrete data on why companies use social media and how they can be deployed to communicate with the large audience during turbulent times.


The conducted study revealed that even if social media plays an important role in the communication and information sharing, traditional media is still perceived as more trustworthy by the organisations. Therefore, companies in crisis should combine the use of these two kinds of media in their corrective actions taken in order to regain public trust and overcome the crisis.

 

Source: http://bit.ly/WmcUFJ

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Social media enhances crisis communication | It is a tool for emergency response

Social media enhances crisis communication | It is a tool for emergency response | News of my interest | Scoop.it

Hospitals and health care systems are gradually making social media part of their emergency response systems.

Forty percent of hospitals use social media for crisis communication, according to the 2013 Most Wired survey by Hospitals & Health Networks (H&HN), the sister magazine of Health Facilities Management. That figure is up from 32 percent in the 2012 survey.

But evidence from hospitals and health care systems that use social media as part of their emergency response along with published research touting its usefulness and potential suggest it belongs in any hospital's crisis communication toolbox.

"Clearly, social media is changing the way people communicate not only in their day-to-day lives, but also during disasters that threaten public health," states a report written by researchers from the University of Pennsylvania and published in The New England Journal of Medicine.

"Engaging with and using emerging social media may well place the emergency management community, including medical and public health professionals, in a better position to respond to disasters," the report adds.

After the Boston Marathon bombing of April 15, 2013, Michael Morrison, media relations manager, Massachusetts General Hospital, Boston, experienced the value of social media in a crisis. The hospital already had made a concerted effort to include Twitter in its disaster communication plan along with its Facebook page.

By monitoring Twitter after the bombing, the hospital learned that a rumor was being spread that Massachusetts General was in lockdown when, in fact, it was not and that the surviving bombing suspect was being brought there, also false, Morrison says. The hospital quickly corrected the misinformation, again using Twitter.

"Social media absolutely is effective and in some ways critical. It's like the old saying, ‘A lie makes it halfway around the world before the truth can put its pants on.' If there's a situation in which you need to tell people to take shelter in place or stay where they are, it's a fast, quick and effective way of doing that," he says.

Linda Reed, R.N., chief information officer at Atlantic Health System, Morristown, N.J., tells H&HNmagazine that social media, such as Twitter and Facebook, plays a role in the organization's emergency response communication, but it also beefed up the system's IT-based technology after Hurricane Sandy. After Hurricane Sandy, the health care system installed a cloud-based email backup system and deployed mobile telecommuting devices for staff.

Morrison emphasizes that social media is an effective tool for emergency communication, but that other methods, such as email, still are important ways to communicate internally with staff.

Another possible incentive for hospitals to take the leap and develop a social media program is pending federal regulation involving emergency preparedness. The Centers for Medicare & Medicaid Services (CMS) proposed a rule that would require all health care providers who receive Medicare and Medicaid to establish a well-designed emergency preparedness plan.

Part of those criteria is developing alternate ways for communicating with hospital staff and all relevant emergency management agencies in case a facility's landline telephone system is inoperable.

CMS does not specify the type of alternate communication system that hospitals must have, but says viable options include cellular phones, pagers and satellite communication systems.

Other recommendations include emergency communication services such as the Government Emergency Telecommunications Service, Telecommunications Service Priority program and Wireless Priority Service, which the survey shows [see charts] are already utilized by some hospitals during an emergency.

Researchers write in The New England Journal of Medicine that "social media cannot and should not supersede current approaches to disaster management communication or replace our public health infrastructure." It acknowledges that there are hurdles involving its availability to at-risk members of the population and the need to ensure the factuality of messages.

But it also says that if "leveraged strategically, social media can bolster current communication systems" and encouraged health care systems to explore its potential.

 


Via Plus91, Rémy TESTON
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Rescooped by Jos Degrand from Public Relations & Social Media Insight
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Fri PR & SM Picks: Crisis, content, communication

Fri PR & SM Picks: Crisis, content, communication | News of my interest | Scoop.it

Happy, Friday. This week's Friday PR Picks and social media missives are loaded with crisis management, content marketing and communication insight. 


We're featuring 9 valuable crisis management, 10 public relations posts and 14 must-read social media articles. Perfect for the long weekend.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2013 9:36 PM

Our Friday PR & social media picks are all dressed up and ready to go. Enjoy them!

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20 Hospitals With Inspiring Social Media Strategies

20 Hospitals With Inspiring Social Media Strategies | News of my interest | Scoop.it
Hospitals and social media are a great mix, from crisis communication to customer service.

Via Julie Gauthier
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Rescooped by Jos Degrand from Social Media+ Awesome Topics
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Social Media Offers Valuable Tools for B2B Crisis Communication - Business 2 Community

Social Media Offers Valuable Tools for B2B Crisis Communication - Business 2 Community | News of my interest | Scoop.it
Business 2 Community
Social Media Offers Valuable Tools for B2B Crisis Communication
Business 2 Community
As owners of a company's social media tools, the marketing department can play a critical role in making (or breaking) crisis communications.

Via Incion
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5 stratégies SEO à exploiter [infographie]

5 stratégies SEO à exploiter [infographie] | News of my interest | Scoop.it
Appuyé sur une infographie d'Act-on, cet article vous propose 5 stratégies SEO que vous devez absolument connaître pour réussir votre référencement naturel.
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Les bonnes pratiques #SEO #onpage et de #rédactionweb sans blabla [check-list]

Les bonnes pratiques #SEO #onpage et de #rédactionweb sans blabla [check-list] | News of my interest | Scoop.it
Vous êtes rédacteur, journaliste ou webmaster éditorial et vous avez l'impression d'être dépassé par le référencement ? Vous n'avez pas les compétences eto
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Boostez le référencement de vos vidéos sur Youtube

Boostez le référencement de vos vidéos sur Youtube | News of my interest | Scoop.it
“Youtube est le 3ème site le plus visité et donc la plateforme de vidéos la plus regardée au monde. Les gens passent plus de temps devant des vidéos Youtube”
Via Cecile Verdier
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