Nielsen's New Twitter TV Ratings Are a Total Scam. Here's Why. - Movie Balla | News Daily About Movie Balla | Scoop.it

On the surface, the new metrics sound great! Near-nonsense phrases like "finger on the pulse," "zeitgeist," and "buzz analytics" have been thrown around to convince networks, and Hollywood,
Read more at http://www.movieballa.com/2013/10/jimmy-kimmel/tv-heres-why-nielsens-ratings-twitter-are-total-scam-new#87EYjqtpqrbJsgY7.99