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Rescooped by Andrew Miller from Public Relations & Social Media Insight
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The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer

The 4 Most Effective Twitter Calls to Action | Pamorama | Pam Dyer | news coverage through social media | Scoop.it

Click for 4 best Twitter calls to action that will improve your marketing effectiveness, and help convert users into customers and brand evangelists....This is one of the most common questions that brands ask. Data from a recent study conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 characters or less? Social media marketing must include calls to action Calls to action (CTAs) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer. They are a way for you to entice your social media audience to focus on the action your want them to take....


Via Jeff Domansky
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Rick Whitley's curator insight, August 12, 2013 11:13 AM

The 4 Most Effective Twitter Calls to Action | Pamorama

Elsie Whitelock's curator insight, August 12, 2013 12:05 PM

Nice and simple steps for Twitter usage and CTA

Jeff Domansky's curator insight, August 13, 2013 1:48 PM

Click here for 4 best Twitter calls to action that will improve your marketing effectiveness, and help convert users into customers and brand evangelists.

Rescooped by Andrew Miller from Public Relations & Social Media Insight
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What consumers want from B2B and B2C brands on Twitter

What consumers want from B2B and B2C brands on Twitter | news coverage through social media | Scoop.it

A recent study from Exact Target reveals some surprising stats on what consumers expect from B2B and B2C brands on Twitter.A mere 13% of Canadians consider themselves Twitter followers, according to a new study released by Exact Target called “Subscribers, Fans and Followers: The Digital North.” The study defines a “follower” as a person with a Twitter account who follows at least one company or brand.Conducted in March 2013, the study explored how Canadians behave online with a focus on email, Facebook and Twitter. It reveals a number of interesting findings including: When and how Canadians use email, Facebook and Twitter How consumers are motivated in the three channels What Canadian marketers should do to communicate more effectively...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 13, 2013 1:52 PM

Valuable social marketing and content marketing research.

Nevermore Sithole's curator insight, August 14, 2013 8:01 AM

Article explores market research.