Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales compared to 2013 — but the conversation on social media has never been stronger.
Black Friday 2014 was the most social ever, according to social media analytics firm Spredfast, driving more than 2 million Twitter conversations in the seven-day lead up to the day. That’s more than twice the number from 2013, Spredfast said. And though Cyber Monday is still with us, preliminary Spredfast data indicates that it’s also driving record Twitter interaction, with 340,000 conversations in the seven-day period, a 75% increase over 2013, as of noon Eastern time today
Via Brian Yanish - MarketingHits.com