Ever feel like real-time marketing is all about being first, and not about being good?
You're not alone.
John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.
As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....
If you paid to see this concert at El Museo Cultural de Santa Fe, all you ever had to do look up Need and Deed (http://sco.lt/8F2qwL) and do a PayPal. Why did you put yourself through the agony of sitting through this musical fiasco?
While the facility is located along a commercial corridor, there are several residences within walking distance on Harrison Road, and homeowners say they have grown tired of the trash, traffic, loitering and other problems that come with having a homeless shelter as a neighbor.
Interfaith doesn't have a good icon, nothing that I can use for a favicon anyway, so I went looking for some other icon and found this one. It's the simplest one I could find, and it works a lot better than the fuzzy roof logo.
In the bi-lingual world of Santa Fe, NM, if you're flying a sign and it's not working for you, you just throw it away and fly another one. This is especially true if you're flying a sign out on the street. Well, it seems that after a number of years the religious nut cases at Interfaith have finally figured out that to a normal person, calling their shelter "Pete's Pets" suggests they're keeping pets. So now they've got a campaign going to change out whatever pet store image, exotic or not, associated with the shelter with, let us say, something more palpable. Outside the shelter is a façade, and on the façade was mounted two very large dinosaur statues facing each other with a large clock and sign between them.
The dinosaur images suggest that many in the community are suffering from the effects of alcohol withdraw, not necessarily dinosaurs, but "seeing pink elephants" (http://sco.lt/500dij). As a result the dinosaurs have been deliberately removed from the façade. The clock no longer keeps time and never did and the sign which has been damaged has been left in disrepair.
Have I mentioned the f*ckmobile? The f*ckmobile is a cutie-pie little RV they've used to distribute condemns, lotions, gels and various other sexual aids during the lunch hour while the homeless eat.
It's really not necessary to hand out this stuff anyway, because the tity bar's just two doors down from Pete's and besides that, right down the street from the tity bar there's the liquor store. Want to shack up with that special someone you just met five minutes ago? Again, you're in luck because you know what? Just cattycornered from the liquor store there's this joint run by some nice people from El Salvador that for a reasonable fee would be more then happy to put you two up for a couple hours. Just don't fall off the balcony into the cement pond. It's filled with slimy snakes, big fat rats and giant foot long poisonous spiders. No shit, people just don't go in there.
The Interfaith Community Shelter on Cerrillos Road is in limbo, operating on a month-to-month lease.
Captain Penny's insight:
The folks who run this newspaper must think I'm a complete idiot. Everybody in the continental United States knows it's free. Yea, and here's a copy of "The New Mexican's Weekly Magazine of Arts, Entertainment & Culture," Pasatiempo:
Costing $1 out of the box, it's "published every Friday by The New Mexican." who's "offices are at 202 E. Marcy St. Santa Fe, NM 87501."
That said, to their credit I like the "new" New Mexican logo, especially in this context. Simple yet effective, it beats the rest hands down, and dittos for the sideline, "The Interfaith Community Shelter on Cerrillos Road is in limbo, operating on a month-to-month lease."
There are many ways to help Santa Fe Need and Deed. If you would like to contribute financially, the convenient link below allows you to donate online securely via PayPal. Otherwise, we do accept traditional forms of donations. If you would like to donate to our efforts via check or other, please call (505) 920-2227.
ed. note: I've tried to put some of these scoops, categorized by title search into tumblr without success. "Santa Fe Need and Deed" is one of the titles I've tried. To my knowledge tags are not working. I haven't tried tags yet.
Captain Penny's insight:
I think the good Christian people meant "Twitter," but I mistakenly logged onto Tumblr. The good news, and I'm not referring to the Holy Scriptures, is that Tumblr generally, and I said generally will block many of the pornographic references you'll find when you bring up the need and deed page.
Quite frankly, I didn't know what need and deed meant, but you know what, like Christian alcoholics, Christian suicide jockeys, junkies...what have you, Christians generally know stuff like this.
The last thing I would have called any organization was "Need and Deed."
On the evening of March 28, Sheila Louis walked into Christ Church Santa Fe with no place to stay, no money, untreated back pain from a recent car accident and overflowing anger about her situation. Louis, who asked that her real name and specific tribal affiliation be kept confidential, grew up in New Mexico’s foster care system. She has two sons, aged 10 and 20; her older son has been helping her raise the younger one since Louis’ husband committed suicide on the reservation. After 15 years working as a firefighter, she developed kidney cysts, and was later struck by a vehicle on Cerrillos Road. Hurt and unable to work, she lost her job, and, in February, her unemployment compensation ran out. Now Louis, her sons and their dog sleep in an unregistered, salvaged vehicle when they can’t find anywhere else to crash. Louis struggles to speak without crying and says she’s afraid she’s 'gonna go postal.'"
This fall, a series of community meetings revealed what many Railyard residents considered a serious problem: the rising homeless population in Santa Fe, and a perceived parallel uptick in crime. With the departure of the Occupy Santa Fe encampment and the opening of Santa Fe’s new Interfaith Community Shelter on Cerrillos Road, the complaints have abated—but the problem hasn’t. According to 2007 statistics from the New Mexico Coalition to End Homelessness, approximately 1,500 Santa Feans are homeless—likely more since the onset of the recession. Cynthia, a woman once gainfully employed, accomplished and comfortable, writes of her experience being homeless. Mary Strong Jackson, a poet and caregiver at the Lifelink Santa Fe Clubhouse and Wellness Center, offers perspective from the other side.
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