Technology brought us to where we are today. To where I am sitting and writing this article and to where you are reading it and connecting with the global sphere digitally. The Internet of things has also made our lives...
In an interesting find by iFixit — the company known for breaking apart popular gadgets to study their internals — the Apple Watch was found to have the ability to measure blood oxygen saturation.
Traditionally we measure blood oxygen saturation using a sensor we attach to your finger, earlobe, or forehead. This is the plastic sensor that your physician might connect to your index finger when your vital signs are being taken before a visit.
L’objectif de ce projet est de mixer différents publics (étudiants en formation, apprenants des MOOC, enseignants, experts de l'innovation) dans un environnement d'apprentissage social (Learning Lab 2.0) développé par un pool de start-ups bordelaises du numérique, associé au déploiement d'espaces physiques adaptés à la créativité et à l'innovation.
If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.
The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
For months and months speculation was rife about the Apple Watch (or iWatch as was the expected moniker) and the possible implications and applications for healthcare. Then we had the 9th March launch event in San Francisco and theApple Watch seemed to sink like a lead balloon in the minds of health technology enthusiasts. This was aided by articles such as the one in the Wall Street Journal that claimed much of the exciting health sensor technology had been scrapped and asked: What Exactly Is an Apple Watch For? (Subscription required)
I believe that technology only becomes socially interesting when it becomes technologically boring. We can only really impact health at scale when we utilise technology that has true mainstream reach. However I feel there are still a number of key reasons the Apple Watch is worth thinking about for healthcare broadly, and pharmaceutical companies specifically. Here are five reasons pharma should care as we approach the April 24th Apple Watch launch date
We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day. Here are a few examples: Checking your analytics to see what days and times [...]
Twitter, as a popular social network, can be used in various ways for social learning, as it offers many benefits when it comes to reaching your audience. But is it the right social media solution for you? In this article, I'll give you tips on factors to consider when evaluating Twitter for eLearning use, in order to determine whether incorporating it into your eLearning strategy is worth the effort or not. If you haven’t yet, follow @elearnindustry to keep up with what we’re doing, working on, and seeing great sources focused on eLearning.
If you think about it, it makes sense. How many of us can say that our first instinct when noticing a weird symptom isn’t to immediately hop on the computer and start Googling? I can’t tell you how many friends or relatives I have that are medical experts without knowing anything about the medical field.
I’ve suffered from hundreds of rare diseases over my very short life, almost all of them created in my mind and confirmed by WebMD. I’ve applauded and condemned medical facilities and doctors based on feedback from friends on social media. I’ve researched, visited, and reviewed several health care related entities, from dentists to imaging facilities to specific doctors.
I’ve done all these things, and so have most of my friends. We live in a new world, one where so many parts of the health care process have been moved online.
People are not only looking for answers online, they’re using social media as a way to interact with and choose specific doctors or centers for their care.
This is pretty interesting stuff, and we love getting to experience first-hand how social media is revolutionizing the way our patients approach health care.
What’s trending this week in the B2B Twittersphere?In a similar vein as the Harvard Business Review article we mentioned at the beginning of this post, this infographic breaks down some numbers and facts reflecting the fact that more and more B2B buyers are making purchases online instead of through traditional sales channels.
Where does the public stand with the Internet of Things? It's focused now on Wearable Tech, especially as Wearable Technology crosses into lifestyle and fashion. With that in mind, this infographic appears to focus on where a millennial marketplace will spend its money on the next wave of technology... and not a word about laptops, phones or tech 1.0 here. The sources are listed on the infographic itself (apparently all from 2014), and while the Apple Watch is mentioned it's not actually shown or listed in the infographic. SOURCE: ComputerScienceZone.org
Facebook has 1.3 billion users, more than 900 million people use Twitter, and an hour of video is uploaded to YouTube every single second. In the last decade, social networks have fundamentally changed the ways we connect, build communities and share ninja cat GIFs.
So much about health care seems perfectly matched for this modern landscape of social media: All those heart-wrenching stories of recovery against the odds, inspiring new robotic inventions, cases of doctors who just care too much and loads of “you’ll never believe” medical research.
But when it comes to social media, the health sector is just getting started.
“Healthcare is habitually late to the party when it comes to marketing and communications, as it’s a heavily regulated industry. Social media is no exception,” said Amanda Changuris, a social media marketing analyst at Highmark and an advisor to the Mayo Clinic Center for Social Media.
“The good news is that there are now some truly excellent minds putting the medium through its paces for the benefit of patients, physicians and the public in general,” said Changuris.
What can social media and medicine do? From organ donations to #FOMO (which stands for “fear of missing out”), here are nine ingenious examples of health care making the most of social networks:
Opening Operating Rooms to the World
If blood and gore doesn’t make you squeamish, tune into live hospital video streams. Health organizations are tapping into our fascination with medicine and human anatomy by broadcasting surgical procedures via social media.
The Swedish Medical Center in Washington State ran a live broadcast of a cochlear implant surgery and followed up with emotional video of the patient listening to music for the first time. Memorial Hermann Hospital in Texas showed a six-pound baby boy being delivered via cesarean section live from the OR on Twitter. UCLA broadcast live on Vine during brain surgery, showing the Parkinson’s patient playing country music guitar mid-operation.
A screenshot from a video intended to reduce fears about the “snip”(YouTube/ World Vasectomy Day)
And in 2014, the doctors behindWorld Vasectomy Day took it a step further with a single-day live broadcast of 25 vasectomies. Over 10,000 viewers tuned in to the video stream of surgeries, international video interviews and short documentaries — all as part of advocacy efforts to reduce fear of “the snip.”
Crowdsourcing Tough Medical Diagnoses
The average patient who signs up to a website called CrowdMedhas been sick for about eight years, spent more than $55,000 on medical expenses and still doesn’t have a diagnosis for their disease. The crowdsourcing startup helps patients reach a network of “medical detectives”— mostly healthcare professionals and medical students across 23 countries—with their tough medical cases.
One patient, Juliette (pseudonym), found a diagnosis and cure in just two weeks for a painful swelling condition that had kept her bedridden and undergoing surgery for two decades.
“Our ‘medical detectives’ spend an average of 11 hours per month solving medical cases on the network, which is more time than the average user spends on any other online social media,” said Jessica Greenwalt, co-founder of CrowdMed.
“They devote a lot of time to researching diagnoses and communicating with patients.”
Raising Millions for Clinical Research
When four-year-old Eliza O’Neill was diagnosed with a rare pediatric disease, her parents turned to social media with a poignant video.They’ve now raised more than $2 million for Sanfilippo Syndrome from 30,000 donors and are working with Nationwide Children’s Hospital in Ohio to speed clinical trials for a promising cure.
Campaigns like Eliza’s and the ALS Ice Bucket Challenge —which raised $115 million in just a few months — prove just how potent a platform social media can be for raising funds and awareness. The social media model is now being used for everything from #strongarmselfies for colon cancer to buckets of soapy water for Ebola awareness.
Tapping into #FOMO for Public Health
UCLA studied using social networks to drive up peer pressure and combat the spread of AIDS. The Harnessing Online Peer Education(HOPE) study found that social media conversations could triple the request rate for at-home HIV tests in high-risk populations in just three weeks. The researchers are now focused on expanding the study’s lessons to combat substance abuse, depression and bullying.
“I think there’s a huge potential in social media—not necessarily because of social media itself, but because everyone uses it,” said Sean Young, executive director, UC Institute for Prediction Technology and UCLA Center for Digital Behavior and the primary investigator on the HOPE study.
“Researchers are typically behind the curve in terms of what people are using in technology. People who want to find sex partners, who want to find drugs, they’re going to use the most up-to-date technology to do that. Researchers need to stay ahead of the latest tech trends to keep up.”
Mining Social Data for Life-Saving Trends
The massive, real-time trove of public social media data is a potential gold mine for medical researchers. For example, University of Pennsylvania recently found that angry tweets were a strong predictor of fatal cardiac disease. According to the study, the “model based only on Twitter language predicted [heart disease] mortality significantly better than did a model that combined 10 common demographic, socioeconomic and health risk factors, including smoking, diabetes, hypertension and obesity.”
Screenshot of a real-time Ebola tracking map from researchers at Northeastern (Emily Peters)
Researchers at Northeastern University created a real-time map tracking international Ebola awareness through tweets. In Italy, scientists improved on Google’s Flu Trends to create accurate “syndromic surveillance” of flu through Twitter. While the potential for social media in research is huge, there are emerging debates about the ethics and accuracy of using the data.
Direct Messaging Candidates for Clinical Trials
An estimated 30 percent of the work of a clinical trial is spent on patient recruiting, and difficulty finding patients is cited as the top reason that clinical research is delayed. Social media is changing this fast.
A graphic developed by PatientsLikeMe(PatientsLikeMe)
In fact, one study in the journal Pediatrics found that 84 percent of patients for two recent pediatric rare disease trials were referred via social media. The patient social network PatientsLikeMe even has a tool to automatically match members to over 45,000 clinical trial opportunities. Patient recruitment via social networks could lead to quicker and more cost-effective research for cures.
Paging Doctors About the Conversation
A heat map of salaries for general surgeons by region. (Doximity)
Strict privacy restrictions made social media a dangerous territory for medical professionals early on, but the healthcare sector is adapting quickly.
Professional networks such as Sermo, Doximity and Figure 1 have created physician-only social spaces for collaboration. Doximity has gone so far as to crowd-source information on medical training and salaries to provide back to its doctor membership. Mayo Clinic’s Center for Social Media has been a leader in helping doctors and medical organizations to dip their toes in the social waters.
What’s Trending? Organ Donations
When Facebook added a single organ donation question to their timeline, over 57,000 people announced their intentions to be donors, and 13,000 officially joined their state registry in a single day— an increase of 21 times over normal registration rates, according to Johns Hopkins researchers. The long-term impact of Facebook’s organ donation campaign is still being studied, but it’s a hopeful step for the over 100,000 Americans currently on organ waiting lists.
Making Disease Awareness Personal
Lastly, a social media campaign made use of Facebook’s unique features to cleverly raise awareness of a terrible disease. In Holland, health advocates photoshopped people into pictures of events they never attended and then tagged them on Facebook. A followup message said, “Confusing, right? You’re now experiencing what it’s like to have Alzheimer’s disease.” Skip to the bottom for a video with details of their ingenious social campaign.
All the examples above took place in the past few years, which suggests that this potent combination of social media and medicine is still in its early days. Despite concerns about consumer privacy and some reticence from healthcare leaders, researchers, doctors, and patients have found fresh new ways to make the most of the social networks that connect us all.
While the majority of doctors who use social media do so for personal reasons, less than half currently use it professionally. But that’s changing — as are the reasons doctors are using social media. A 2012study in the Journal of Medical Internet Research found that 61 percent of the physician respondents had used social media once a week or more to look for information.
But new survey results from the MedData Group indicate that doctors are now using social media for more, well, social reasons. The top reasons cited for using social media professionally were to keep up with health care news and to engage in online discussions with peers. LinkedIn and online medical communities are the top two social media channels that doctors use for professional reasons. And among the top five specialties that engage in online communities, ophthalmologists are No. 1. So what are these online communities, and what do they offer doctors?
Different types of online communities QuantiaMD, launched in 2006, was one of the first free online communities for doctors. Its goal was to help busy practitioners share information and collaborate online in order to better serve their patients. Today, QuantiaMD has become one of the largest social networking platform for doctors, with one in three U.S. doctors using either QuantiaMD’s website or mobile application, according to the company.
Quantia has about 1,000 experts who participate in forum discussions on QuantiaMD and lead problem-solving. Organizational partners include the Mayo Clinic, National Institutes of Health, American Academy of Family Physicians, and the Centers for Medicare and Medicaid Services.
SERMO is another online medical community, with more than 300,000 members in the U.S. According to the company, which bills itself as “a virtual doctors’ lounge,” SERMO is the only online community for doctors that provides anonymity, which allows members to have honest conversations and “speak without fear of repercussions.” This is an advantage for many doctors, since privacy is one of the top two reasons they cite for not using social media (the other being time).
In addition to these communities, there are numerous smaller and more specialized online medical communities. These include ODs on Facebook, where optometrists, opticians, and anyone studying or working in those fields can connect and communicate, and MomMD, a forum and job site for women doctors, residents, medical students, and nurses. There’s even Medical Passions, a social networking and dating site for single medical professionals.
What’s in it for you? Doctors can certainly network with peers on other social media platforms like LinkedIn and Facebook, but online communities exclusively for doctors and health care professionals offer benefits those do not: namely, access to timely, relevant, and highly specialized information at your fingertips. Some doctors claim to log in directly from the exam room via smartphone when they’re in need of immediate help with a tough diagnosis.
In addition to collaborating with peers and solving medical problems, online medical communities provide an educational component for members. Experts regularly contribute new content, including short videos and interactive presentations. Some communities even offer CME credits for certain activities. Doximity, which claims to be the largest community of doctors in the country, has partnered with the Cleveland Clinic to offer CME credits.
While Facebook users risk getting sidetracked by the personality quiz of the week or funny cat videos, online medical communities have tighter parameters for their content. QuantiaMD claims that all their content must meet three criteria. It must: help doctors save time, help them generate income, and help them be better doctors. Of course, like any online activity, these communities can be a time-suck if you don’t set limits for yourself. Decide in advance how often you will log on, and when.
What to know before you join Online medical communities vary in their membership requirements. Some, like Medscape, are open to any health care professionals and do not require any verification or proof of licensing. Others, like SERMO, have an extensive credential verification process. In most cases, you will have to provide your name and contact information and create a login and password. On some sites, you can browse member profiles by specialty before joining to see if any of your colleagues are members.
Most communities are free, since they are subsidized or sponsored by organizations seeking expertise, such as pharmaceutical companies, medical device manufacturers, and biotechnology firms.
While social media has taken the rest of the world by storm, health care is only just beginning to catch up. But as in other industries, medical professionals are starting to see the value of technology to connect and collaborate with peers, share information, and ultimately, get better results for the patients they serve.
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:
Google Drive est réellement l’outil indispensable pour les personnes qui travaillent sur le Web. Avec Google Drive, vous pouvez stocker vos fichiers et y accéder n’importe où : sur le Web, sur votre disque dur ou lors de vos déplacements. Pourtant, l’outil gratuit de Google est tellement complet qu’il faudrait des mois pour faire le tour. Pour ma part, je vous ai réuni 5 caractéristiques cachées de Google Drive… Mais Oh combien utiles !
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