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Microsoft: Economics make Nokia a 'smart acquisition' - GeekWire

Microsoft: Economics make Nokia a 'smart acquisition' - GeekWire | News | Scoop.it
Irish Independent Microsoft: Economics make Nokia a 'smart acquisition' GeekWire Microsoft's gross margin from royalties on Windows Phones sold by Nokia is less than $10 per unit, but the margin will be more than $40 per unit once Nokia's Windows...
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Celebrating 5,125th birthday of Lord Krishna - The New Indian Express

Celebrating 5,125th birthday of Lord Krishna - The New Indian Express | News | Scoop.it

So, this year, 2013 CE, makes it the 5125th year since His birth, Sri Jayanthi. Let us celebrate this 5125th birthday of Lord Krishna, keeping in mind that India’s most beloved Divinity was indeed also a historical figure who had walked this planet about 5000 years ago.

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Google to celebrate Independence Day in India with 'Google Impact In India'

Google to celebrate Independence Day in India with 'Google Impact In India' | News | Scoop.it
Read how Google to celebrate Independence Day in India with 'Google Impact In India' on PardaPhash
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Apple shares jump after Carl Icahn tweets

Apple shares jump after Carl Icahn tweets | News | Scoop.it
Forget celebrity endorsements on Twitter, it's the billionaire tycoons and investment moguls of the world that companies and social media firms should be looking to for a boost.
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Google to celebrate India's Independence Day, announces a challenge for non-profits - Business Today

Google to celebrate India's Independence Day, announces a challenge for non-profits - Business Today | News | Scoop.it

As part of India's Independence Day celebrations this week, Google announced to launch 'Google Impact Challenge in India' that will award Rs 3 crore to four Indian non-profit organisations that are using technology to improve people's lives.

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'Modi means dynamism, decisiveness and development': Venkaiah Naidu

'Modi means dynamism, decisiveness and development': Venkaiah Naidu | News | Scoop.it

Hyderabad, Aug. 11 (ANI): Bharatiya Janata Party (BJP) leaderVenkaiah Naidu on Sunday said that Gujarat Chief Minister Narendra Modi's youth rally in the city would send a positive and strong message across the country and added that Modi's name is synonymous with dynamism, decisiveness and development.

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Bill Gates Throws Shade At Google For WiFi Balloons In Africa When People In Are Dying Of Malaria

Bill Gates Throws Shade At Google For WiFi Balloons In Africa When People In Are Dying Of Malaria | News | Scoop.it
“When you’re dying of malaria, I suppose you’ll look up and see that balloon, and I’m not sure how it’ll help you.”
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JENNYHA's curator insight, August 19, 2013 3:41 AM

BRAND MANAGEMENT

 

Google has plans to launch blimps to deliver wireless internet to emerging markets, such as areas in Africa.

 

Their innovative efforts have received scrutiny from some in the public. However this article tells how perhaps even the most successful man in the world, Bill Gates, thinks Google’s idea is stupid.

 

Bill Gates is seen as an expert in his field and a credible source. Therefore, he can be considered an opinion leader. His opinions have great influence over consumers and the public. Having such a force disagree with their idea is not ideal. Google needs to take immediate action in combating the criticism received.  It is likely that many of Google’s consumers share Gates’ views or that Gates has been able to persuade them to form similar beliefs.

 

Google need to understand what is being said and respond where appropriate to maintain their desired brand image. They should manage their brand effectively and emphasise that the brand, as a whole, has achieved great successes in the past and is still reputable. Negative reviews help bring to light areas in which Google can improve their product. In order to avoid further disapproval, the company should make improvements to their product or showcase why it is a brilliant idea.

 

The article also points out that Google’s target market for this product are low-income countries. The company is trying to help further emerging markets however, these consumers probably do not have a desperate need for internet. Google need to understand their consumers – what their activities are, their geographics and psychographics – in order to successfully engage with them. 

 

It is vital for any company to respond to bad press by incorporating integrated marketing communications and dealing with issues swiftly and effectively before any damage to brand equity is made.

Enele Westerlund's comment, August 20, 2013 6:27 PM
Although I see benefits and thinking behind Google's campaign to build wireless internet blimps in Africa, it is definitely a strategy that could have an impact on Google's brand and reputation in such a place as Africa, especially if Bill Gates swayed viewers in seeing more devastating side of a lost opportunity (i.e. malaria aid). Your insights are spot on, especially where Google needs to respond appropriately to maintain their brand image, even if there is nothing wrong, and everything right, with providing internet an such a way to third-world areas.
Wenjing Zheng's comment, August 21, 2013 7:20 AM
I am agreeing with your opinion that “Google need to understand what is being said and respond where appropriate to maintain their desired brand image. “ it is really important for a brand to know that a positive image of the brand is necessary. Consumers are smart they know what they are expected to get from you, once you show the negative review of your brand, it hard to get consumer back. So it is important for you to understand your consumer’s want and need.
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Interim Relief to BCCI Refused by SC

The Supreme Court on Wednesday (August 7) refused to grant interim stay on Bombay High Court verdict declaring as illegal and unconstitutional the BCCI's two-member probe panel set up to look into spot-fixing and betting charges in the IPL tournament. A bench of justices A K Patnaik and J S Khehar, however, agreed to hear Board of Control for Cricket in India's (BCCI) petition challenging the high court's judgement and issued notice on its plea.

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PM would rather stand by Sharif

PM would rather stand by Sharif | News | Scoop.it

New Delhi, Aug. 8 -- Prime Minister Manmohan Singh is keen to go ahead with the Indo-Pak dialogue and meet his Pakistani counterpart Nawaz Sharif in New York in September-end on the sidelines of the United Nations General Assembly session.

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Narendra Modi set to be BJP's PM candidate: Reports

Narendra Modi set to be BJP's PM candidate: Reports | News | Scoop.it

The Bharatiya Janata Party (BJP) is set to announceNarendra Modi as it s prime ministerial candidate for the upcoming 2014 general elections, according to a NDTV report.

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No clean chit to Meiyappan yet, says Mumbai crime branch

Mumbai, July 30 -- A day after the BCCI's two-member probe panel gave a clean chit to Gurunath Meiyappan, the police said it had still not given a clean chit to any of the accused in the spot-fixing scandal.Meiyappan, along with 19 others, have...
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Spain train crash death toll mounts

Spain train crash death toll mounts | News | Scoop.it
The number of people killed in one of the worst train crashes in Spanish history rises to 78 - with more than 140 injured, officials say.
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US must keep India in picture on Afghanistan: BJP chief

Washington, July 24 (IANS) Suggesting that in making Pakistan a partner in its war on terror in Afghanistan, the US had lost its focus,Bharatiya Janata Party wants US to keep India in the picture on any new initiatives in the region.

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1,500 miles of driving with Glass: 'Google Glass will save lives'

1,500 miles of driving with Glass: 'Google Glass will save lives' | News | Scoop.it
When Glass Explorer Chris Barrett first received Google Glass, he walked out of Google's New York offices, got in his car, put the augmented reality headset on, and asked Google a very important qu...
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Madonna is highest-earning celebrity

Madonna is highest-earning celebrity | News | Scoop.it
Pop star Madonna was the world's top-earning celebrity over the past year, making an estimated $125m (£80m), according to Forbes magazine.
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Independence Day special: Anna Hazare, the modern freedom fighter

Independence Day special: Anna Hazare, the modern freedom fighter | News | Scoop.it
As India is all set to celebrate its 67th Independence Day tomorrow, we take a look at the struggle made by the revolutionary Anna Hazare.
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Facebook to buy firm specializing in voice translation

Facebook to buy firm specializing in voice translation | News | Scoop.it
Facebook has agreed to acquire Mobile Technologies, a firm specializing in voice translation software, the two companies said, without providing…
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Pakistan accuses India of firing shells across LoC

Pakistan accuses India of firing shells across LoC | News | Scoop.it

 Pakistan accused Indian troops of firing shells across the disputed border in Kashmir on Monday after last week's killing of Indian soldiers set off a wave of skirmishes between the two nuclear-armed rivals.

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CBSE to offer students online learning content, Delhi News

CBSE to offer students online learning content, Delhi News | News | Scoop.it
CBSE to offer students online learning content, Delhi News, CBSE to offer students online learning content News
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35 Lifechanging Ways To Use Everyday Objects

35 Lifechanging Ways To Use Everyday Objects | News | Scoop.it
These handy little things are all things you probably own already. I know this is a topic usually reserved for moms on Pinterest, but seriously — who has time to properly iron a shirt or clea...
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Obama cancels meeting with Russia's Putin over Snowden decision

WASHINGTON (Reuters) - U.S. President Barack Obama on Wednesday canceled a Moscow summit with President Vladimir Putin planned for next month in retaliation for Russia's decision to grant asylum to fugitive U.S. spy agency contractor Edward Snowden.

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Chennai youngster invents hybrid eco-friendly cab

Chennai youngster invents hybrid eco-friendly cab | News | Scoop.it
Watch the video Chennai youngster invents hybrid eco-friendly cab on Yahoo! Screen.
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Bradley Manning guilty verdict draws mixed reaction - World - CBC News

Bradley Manning guilty verdict draws mixed reaction - World - CBC News | News | Scoop.it
In a split decision, former U.S. intelligence analyst Bradley Manning was acquitted Tuesday of aiding the enemy — the most serious charge he faced — but was convicted of espionage, theft and nearly every other count for giving secrets to WikiLeaks,...
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Sources: Apple asked Samsung to pay $30-$40 - Android Authority

Sources: Apple asked Samsung to pay $30-$40 - Android Authority | News | Scoop.it
Sources: Apple asked Samsung to pay $30-$40 Android Authority Samsung is reportedly dissatisfied with the high royalties that Apple is demanding, which, according to sources cited by the Korean publication, amount to $30 for each phone and $40 for...
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Google launches low-cost TV dongle

Google launches low-cost TV dongle | News | Scoop.it
Google launches a low-cost device which allows users to stream media through their televisions, taking on Apple's own similar product.
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