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Samsung Is Killing Apple With Ads Just Like ... - Business Insider

Samsung Is Killing Apple With Ads Just Like ... - Business Insider | News & Business | Scoop.it
Samsung trashes Apple users like Apple trashed PC users.
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What comes after content marketing? Here are four ideas - BusinessGrow

What comes after content marketing? Here are four ideas - BusinessGrow | News & Business | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.

 

Key idea...

Content that pays

I think we are on the cusp of seeing a merging between content marketing and the gamification trend.  Why not reward your most loyal readers with badges and award levels after completing certain tasks? A frequent flyer program for content.

Would you like to receive a Platinum Reward Level on {grow} after so many comments, shares or page views?  I am already seeing some sites that are creating Foursquare-style badges and leaderboards for participating in site activities.

As it becomes harder and harder to cut through the web’s information density, isn’t it logical that companies  would start paying you to view their information?


Via marketingIO
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marketingIO's curator insight, February 25, 2013 8:12 AM

This is a very interesting notion. We've been researching gamification as it relates to B2B marketing, and this is a smart application/integrationg of gamification with content marketing.


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Becky Cortino's curator insight, February 25, 2013 10:32 AM

How are you going to make your content marketing efforts stand out, and not be confused with the "new advertising" (per Mitch Joel)? Thoughtful presentation of current trends by Mark Schaefer, and future predictions that will impact online marketing... Got a website? Do social media marketing? It's all about to change -- again!  For More like this => https://www.facebook.com/BeckyCortino

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CHALLENGE: Can You Spot The Hand In This ... - Business Insider

CHALLENGE: Can You Spot The Hand In This ... - Business Insider | News & Business | Scoop.it
Over at Mobile World Congress in Barcelona, Samsung announced a new "phablet" – the Galaxy Note 8. It's screen is 8-inches diagonal. That's huge. It's so huge that looking at pictures of people holding the Galaxy Note 8 ...
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Business Education for Women at Harvard -- the Early Years - Forbes

Business Education for Women at Harvard -- the Early Years - Forbes | News & Business | Scoop.it
Forbes
Business Education for Women at Harvard -- the Early Years
Forbes
In 1962, Harvard Business School admitted women into the full two-year MBA program for the first time. Eight women enrolled in the program in 1963, alongside 676 men.
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Business Quotations

Business Quotations | News & Business | Scoop.it

The following is a selection of quotes from business people and commentators on the issue of how Scotland will be affected by independence from the United Kingdom.


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Social— Do We Even Know Anything? - Business Insider

Social— Do We Even Know Anything? - Business Insider | News & Business | Scoop.it
Do you know the difference between Enterprise 2.0 and Social Business? ;
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Finding Your Way with Marketing Automation Workflow [Infographic] | Business 2 Community

Finding Your Way with Marketing Automation Workflow [Infographic] | Business 2 Community | News & Business | Scoop.it

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marketingIO's curator insight, February 26, 2013 7:49 AM
  • See the article at www.business2community.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Google's Android Boss Calls Samsung A Threat ... - Business Insider

Google's Android Boss Calls Samsung A Threat ... - Business Insider | News & Business | Scoop.it
At a Google event last fall for its executives…Mr. Rubin also said Samsung could become a threat if it gains more ground among mobile-device makers that use Android, the person said. Mr. Rubin said Google's recent ...
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Martin Sorrell on What's Next | Harvard Business Review

Martin Sorrell on What's Next | Harvard Business Review | News & Business | Scoop.it

Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw the future of the business as going digital. In 1996, when the idea that the web could change media and advertising was still hotly debated, Sorrell wrote in Harvard Business Review: “The fact is that there is a reasonable chance that interactive media—including the Web—could transform the way we build brands and communicate them to consumers. And that’s enough to go on.”

 

Almost two decades later, Sorrell is still at the helm of WPP, a global advertising empire that employs 162,000 people in 3,000 offices in 110 countries. Though the influence of digital is now a given, that of social media—along with technology like the DVR and even out-there ideas such as programmable T-shirts and Google Glass—is still debated. Three days after one of advertising’s annual rites—the Super Bowl—Sorrell sat down with HBR’s editor in chief, Adi Ignatius, to talk about the future of advertising, balancing science and art, and why he thinks Facebook and Twitter aren’t really advertising media....


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Jeff Domansky's curator insight, February 26, 2013 3:07 PM

Sir Martin Sorrell is always interesting, always provocative and a must-read.