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Cats and Dogs on Social Media | Social Media Today

Cats and Dogs on Social Media | Social Media Today | News about Social Media | Scoop.it
We’ve seen brands with some crazy engagement in the past, but pet care brands run in a league of their own. They’re the epitome of the super-social brand: regular posts, timely replies, and great insane engagement.
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A Great Day for American Horses - Animal Legal Defense Fund

A Great Day for American Horses - Animal Legal Defense Fund | News about Social Media | Scoop.it
A bill signed today ensures that horses will not be slaughtered for human consumption in this country for the time being.

Via Wildlife Defence
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What Great PowerPoint Slides Look Like | Mr. Media Training

What Great PowerPoint Slides Look Like | Mr. Media Training | News about Social Media | Scoop.it

In this slide show, you'll see several "before and after" PowerPoint slides that show you the worst -- and best -- practices for PowerPoint. Great advice from Brad Phillips.


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Barbara Alevras, PMP's curator insight, January 20, 2014 12:01 PM

I find that PowerPoint can be the worst presentation tool ever, but that's because it's often misused. Here are some examples of ways to use PowerPoint effectively.

 

Ali Anani's curator insight, January 21, 2014 1:06 AM

Compare and learn

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DThe four key challenges of managing media convergence

DThe four key challenges of managing media convergence | News about Social Media | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.

 

Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.

 

To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.

 

It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report. These are ...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2013 2:44 AM

Research shows how Brands should be managing media convergence.

Nevermore Sithole's curator insight, November 21, 2013 3:58 AM

Managing media convergence

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Social media, serendipity and the power of trivia

Social media, serendipity and the power of trivia | News about Social Media | Scoop.it
See on Scoop.it - Personal branding and social media
“ For most of us – and certainly anyone reading this blog – social media plays a significant role in our lives. We keep track of our friends’ lives...
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Non c'è Facebook o Twitter che valga la privacy - Il Sole 24 Ore

Non c'è Facebook o Twitter che valga la privacy - Il Sole 24 Ore | News about Social Media | Scoop.it

Non c'è Facebook o Twitter che valga la privacy Il Sole 24 Ore La stragrande maggioranza degli italiani è fermamente convinta che la propria privacy sia un diritto inviolabile.


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Shopping in the Age of Discovery

Shopping in the Age of Discovery | News about Social Media | Scoop.it

In the ever-changing world of Internet commerce, a new and powerful trend is taking over: discovery shopping.

 

It is the latest evolution in the e-commerce space – a shift from vending machine model of the industry’s earliest days to a content rich, socially driven shopping experience, where entertainment and interaction, not just price, dominates.

 

What defines discovery shopping?It is social. Consider Pinterest to which more than 45 million* people now flock each month to curate their boards, “pinning” images of products they like.

 

At the same time, Pinterest customers can browse the collections of others, in search of inspiration. Companies like Pinterest not only help shoppers unearth and share unique products in an increasingly cluttered web universe, but make the experience entertaining and social, too...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 2, 2013 1:45 AM

Attention discovery shoppers. New trend for markers and retailers to pay attention to.

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12 Scalable Link-Building Tactics

12 Scalable Link-Building Tactics | News about Social Media | Scoop.it

'Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.

 

The tactics listed in this post are from the 4-part newsletter series launched a couple of weeks ago.

 

Below are the guidelines covered by the series, mostly about implementing some of the most scalable link-building tactics today. These can be used by agencies, SMBs and enterprise-level companies'.

 

Read More: http://moz.com/blog/12-scalable-link-building-tactics


Via Antonino Militello
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Linda Allen's comment, September 18, 2013 1:42 PM
Excellent share! Thank you!
9Dotstrategies's curator insight, September 18, 2013 10:56 PM

Scalable Link Building Tactics from Moz

Elsie Whitelock's curator insight, September 23, 2013 8:44 AM

a bit heavy for non techie types but useful

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HABITATS: Atlas of Ireland's Marine Mammals

HABITATS: Atlas of Ireland's Marine Mammals | News about Social Media | Scoop.it

Last week the Irish Whale and Dolphin Group published their Offshore Marine Mammal Atlas, which surveyed Ireland's seas for whales, dolphins and seals. 


Via Wildlife Defence
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52% of agencies now offer a 'full range of digital marketing services'

52% of agencies now offer a 'full range of digital marketing services' | News about Social Media | Scoop.it

To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing....Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-


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Eliza Steely's curator insight, July 29, 2013 11:02 AM
Proof that integration is more important than focusing deeply on one key element
Jeff Domansky's curator insight, July 30, 2013 6:19 PM

Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration.

Digital Marketing - WSI France's curator insight, April 24, 2014 5:32 AM

Le Marketing Digital, toujours plus présent!

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LinkedIn: A SWOT Analysis - NBCNews.com

LinkedIn: A SWOT Analysis - NBCNews.com | News about Social Media | Scoop.it
iStockAnalyst (press release)
LinkedIn: A SWOT Analysis
NBCNews.com
LinkedIn's stock is near all-time highs.

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Schmidt: Apple e Google godono di ottimi rapporti, ma iOS dice il ...

Schmidt: Apple e Google godono di ottimi rapporti, ma iOS dice il ... | News about Social Media | Scoop.it
Grande visionario del mondo della tecnologia ma dotato di uno stile particolarmente aggressivo, Jobs aveva esacerbato nel corso degli anni i contrasti fra Apple.

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SEO strategy VS Social Media strategy

SEO strategy VS Social Media strategy | News about Social Media | Scoop.it

I've created a comprehensive list of cons and pros for SEO strategy and social media strategy. Plus added a diagram to sum it all up.

 

Read More At: http://alekseyzuravlov.com/seo-strategy-vs-social-media-strategy-breakdown-and-analysis/


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LouisvilleInnovative's curator insight, July 15, 2013 11:55 AM

A good read on both topics. 

Adworld India's comment, July 16, 2013 8:09 AM
Good analysis... Thanks
Dillon Thomas's comment, July 18, 2013 6:05 PM
no Problem.. This is what works for me.. so glad if anyone else can benefit, it's trial by fire ..LOL .. I have been getting a lot of opportunities so doing something right...Thanks for commenting
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Pinterest 'Rich Pins' Brings Riches to Retailers - Digiday

Pinterest 'Rich Pins' Brings Riches to RetailersDigidayThe importance of Pinterest to retailers has become undeniable over the past year.


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Why fake Facebook and Twitter users are a nightmare for advertisers - Telegraph.co.uk (blog)

Why fake Facebook and Twitter users are a nightmare for advertisers - Telegraph.co.uk (blog) | News about Social Media | Scoop.it

Why fake Facebook and Twitter users are a nightmare for advertisersTelegraph.co.uk (blog)Take Twitter. In November 2013, the company stated it had 232 million monthly active users.


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Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | News about Social Media | Scoop.it

"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/


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R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Randi Thompson's curator insight, November 26, 2013 10:47 AM

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

Two Pens's curator insight, December 2, 2013 3:25 PM

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

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How to Be More Valuable to Your LinkedIn Network

How to Be More Valuable to Your LinkedIn Network | News about Social Media | Scoop.it

While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% plan to increase their use of the site.

 

In this blog post series about how social media and blogging work together, we’re looking at how blogging helps you make a valuable contribution to your social media communities in three different ways. Today we’ll apply these to LinkedIn:

1. Expand your mind

2. Expand your relationships

3. Expand your influence...


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Jeff Domansky's curator insight, November 19, 2013 10:06 AM

Here's how to increase your influence on LinkedIn.

oconnorandkelly's curator insight, November 19, 2013 12:04 PM

#smarterbiz

Aurélia Schiehle's curator insight, February 5, 2014 12:01 PM

Tips to succeed on LinkedIn.

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Social media and digital identity. Prevention and incident response

Social media and digital identity. Prevention and incident response | News about Social Media | Scoop.it
Hack of a social media account is a common incident that could have a serious impact of our digital identity. How to prevent it? What to do in case of hack? (Social media and digital identity.
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Facebook: l'occhio indiscreto di Graph Search - WebNews

Facebook: l'occhio indiscreto di Graph Search - WebNews | News about Social Media | Scoop.it

WebNews Facebook: l'occhio indiscreto di Graph Search WebNews L'implementazione di Graph Search, il motore di ricerca interno di Facebook di cui si parla da molti mesi – ancora lontano per gli utenti di lingua diversa dall'inglese – permetterà di...


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Social Media Tip of the Day - Twitter Content for Businesses - Peacock Virtual Solutions

Social Media Tip of the Day - Twitter Content for Businesses - Peacock Virtual Solutions | News about Social Media | Scoop.it
Today’s Social Media Tip of the Day is regarding content we post to Twitter.
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4 Persuasion Tricks Facebook Uses To Keep You From Quitting - Fast Company

4 Persuasion Tricks Facebook Uses To Keep You From Quitting - Fast Company | News about Social Media | Scoop.it
4 Persuasion Tricks Facebook Uses To Keep You From Quitting
Fast Company
I only found the option to delete my Facebook account--buried in the help center--with the assistance of Google.

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Will SDN be the next big thing? | Insight UK

Will SDN be the next big thing? | Insight UK | News about Social Media | Scoop.it
Software defined networking (SDN) is the latest buzz phrase in IT circles, and is set to really take off in the business world (#Software defined #networking (#SDN) is the latest buzz phrase in #IT circles http://t.co/XvlV4ZF8Ea)...
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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | News about Social Media | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.

 

With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.


Via Lauren Moss
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Ali Anani's curator insight, July 30, 2013 12:53 AM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 7:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 7:00 AM

SEO New vs.Old

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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | News about Social Media | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | News about Social Media | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


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Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.