All About Marketi...
Follow
2.3K views | +0 today
 
Scooped by Mayer Becker
onto All About Marketing Operations
Scoop.it!

MarketSphere Marketing Receives Teradata APEX Award for Marketing Operations Consulting -- OMAHA, Neb., April 15, 2014 /PRNewswire-iReach/ --

OMAHA, Neb., April 15, 2014 /PRNewswire-iReach/ -- MarketSphere Marketing Receives Teradata APEX Award for Marketing Operations Consulting. Leading marketing technology consulting firm accepts APEX Partner Innovation award during the Teradata Summit 2014 APEX Awards event held in Los Angeles.
Mayer Becker's insight:

Hats off to my former employer for being recognized for delivering value to their client through successful implementation of Teradata (APRIMO). #marketingoperations

more...
No comment yet.

From around the web

All About Marketing Operations
Current articles and posts about marketing operations, marketing technology and content strategy execution.
Curated by Mayer Becker
Your new post is loading...
Your new post is loading...
Scooped by Mayer Becker
Scoop.it!

Using marketing mix modeling to improve marketing decisions and ROMI

Using marketing mix modeling to improve marketing decisions and ROMI | All About Marketing Operations | Scoop.it
Mayer Becker's insight:

Marketing Mix Modeling is not for the faint of heart, of for those with limited budgetary resources. It is one way to understand the underlying reasons for sales success (or failure) based on time series analysis. As the writer suggests, it takes time to assemble the data and do the analysis; once complete, models can be updated and run regularly to guide marketing investments.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Why Your Marketing Organization Should Include a Marketing Ops Function | The CEO Refresher

Why Your Marketing Organization Should Include a Marketing Ops Function | The CEO Refresher | All About Marketing Operations | Scoop.it
more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

The Inevitable Convergence of Advertising, Sales, and Marketing Technologies

The Inevitable Convergence of Advertising, Sales, and Marketing Technologies | All About Marketing Operations | Scoop.it
After going to several technology user conferences this year, it's becoming clear that the convergence of MarTech, SalesTech, & AdTech is rapidly evolving into one business technology ecosystem.
Mayer Becker's insight:

So what's next in MarTech? Well, it can't live in a vacuum - so integration with sales and advertising technologies is inevitable. Ad-Tech was covered at the recent MarTech Conference in San Francisco, and SalesTech was as well, though not deeply. Here's an overview of several recently held user conferences by the leading tech vendors,  by Inc. Magazine.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Agile Marketing - Whiteboard Friday Moz - Professor Savings

Agile Marketing - Whiteboard Friday Moz - Professor Savings | All About Marketing Operations | Scoop.it
Howdy, SEOmoz fans! In today’s video, we’ll explore the nifty, nefarious world on Agile Marketing. We’ll take a look at four key principles of Agile Marketing and … Professorsavings.com Daily Money Saving Videos.
Mayer Becker's insight:

Marketing is taking a tip from software development and exploring agile as a form of project management - versus the traditional waterfall approach. Here's a good video presentation from SEOMoz that provides a high-level explanation of agile and how it applies to marketing. #marketingoperations is responsible for process improvements - and should already be testing this new approach. If not, why not?

more...
HelenaNV's curator insight, April 20, 1:12 PM

Really interesting video about Agile Marketing. 

Scooped by Mayer Becker
Scoop.it!

9 Simple Steps To A Strategic Content Marketing Plan

9 Simple Steps To A Strategic Content Marketing Plan | All About Marketing Operations | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem.Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns.An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing.Content marketing is not going away. But it needs to become institutionalized and understood as a strategic approach to marketing across the enterprise landscape. Consider the facts that content marketin
Mayer Becker's insight:

(Requires LinkedIn access) Michael Brenner, noteable commentator on all manner of technologies and business issues, explains 9 simple-to-follow steps to a better content marketing strategy. Quick read and worth the time.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline - Chief Marketing Technologist

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline - Chief Marketing Technologist | All About Marketing Operations | Scoop.it
“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW …
Mayer Becker's insight:

The always brilliant Scott Brinker gives us a look deep into the new age of marketing - why its taking over the business, and why technology is taking over marketing. A short read at 40 pages, and free to download. Every marketer - at every level - should read this piece. #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing Ops Tech Tips

Marketing Ops Tech Tips | All About Marketing Operations | Scoop.it
Marketers who are getting the most out of their marketing operations tech platforms are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing...
Mayer Becker's insight:

The #marketingoperations team is charged with Identifying marketing technologies and integrating them into the business in cooperation with the IT organization.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing: What's Technology Got To Do With It?  

Marketing: What's Technology Got To Do With It?   | All About Marketing Operations | Scoop.it
As modern marketers, we have entered a world where the number of choices we have in terms of how we do our job is almost endless. The days of the simple media buy are gone, and now we have to deal with digital marketing, SEO, SEM, paid, owned, earned, social [...]
Mayer Becker's insight:

Today - marketing has everything to do with technology. And now the two are intertwined. This wasn't the case a decade ago.  Quick read article on Forbes #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

MarTech: The Marketing Technology Conference

MarTech: The Marketing Technology Conference | All About Marketing Operations | Scoop.it
A vendor-agnostic forum for understanding the many marketing technologies & how organizations can effectively integrate them into their marketing strategy.
Mayer Becker's insight:

Looking forward to my second MarTech Conference - in San Francisco 3/31-4/1. Impressive lineup of speakers and 60+ vendors. Follow my tweets @MayerBecker @CoffeeDunn @martechconf 

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Have a Coke and a… marketing tech company? Why, yes - Chief Marketing Technologist

This is a guest post written by Anand Thaker, Senior Director of Strategy & Innovation at Arke Systems, a marketing technology consultancy based in Atlanta. In the spirit of illustrating how marketing technology is thriving beyond just the Bay Area and New York, Anand gives a glimpse of the thriving martech ecosystem in Atlanta. Several …
Mayer Becker's insight:

Atlanta is an amazing city for tech start-ups, and marketing technology specifically. Over 1000 start-ups operate here at several incubators. Anand Thaker of Arke Systems brings it all to light in this blog post on ChiefMarTec.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing Operations Partners’s Presentations on SlideShare

Marketing Operations Partners’s Presentations on SlideShare | All About Marketing Operations | Scoop.it
Read and download presentations by Marketing Operations Partners
Mayer Becker's insight:

Gary Katz, admittedly one of the most prolific writers and educators in the field of marketing operations, has published several outstanding slide decks on SlideShare. Take advantage of all of this good material by reviewing and downloading today. #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

If a 173-year-old public company can digitally transform, what's your excuse? - Chief Marketing Technologist

If a 173-year-old public company can digitally transform, what's your excuse? - Chief Marketing Technologist | All About Marketing Operations | Scoop.it
“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring …
Mayer Becker's insight:

Digital transformation done right! Great blog entry on Chief MarTech about how the new CMO of Dunn and Bradstreet, a 173-year old company, transformed marketing strategy to adapt to the digital world. A single leader owns the technology stack and operations (IT does not), freeing the others to run content strategy and development. This is the way it should be done! #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes: 1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet a...
Mayer Becker's insight:

A one-of-a-kind overview of the state of the internet from Mary Meeker. A must-read.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing’s New Customer Nerve Center: Marketing Operations

Marketing’s New Customer Nerve Center: Marketing Operations | All About Marketing Operations | Scoop.it
As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles.
Mayer Becker's insight:

I've watched marketing operations evolve in recent years to become more than just a staff function. Marketing Ops in many companies has come to be responsible for demand generation and social media operations. Here's a CMO - @scottavaughan - who understands #marketingops and gives some suggestions for success.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Guide to Agile Marketing: How To Run an Agile Marketing Campaign

Guide to Agile Marketing: How To Run an Agile Marketing Campaign | All About Marketing Operations | Scoop.it
Go beyond theoretical definitions of agile marketing and find out how to put this super efficient marketing strategy to work in the real world and get results.
Mayer Becker's insight:

MarketerGizmo gives us a good overview of how Agile can be used in marketing. Its tricky - not all marketing work lends itself to the principals of agile.My suggestion: "rent" a scrum master to set up and supervise a test run, with the goal of transferring knowledge to the in-house team.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

The 2015 State of Marketing Automation: The 33 Statistics You Need to Know

The 2015 State of Marketing Automation: The 33 Statistics You Need to Know | All About Marketing Operations | Scoop.it
Over the past two years the internet has been swamped with articles about why and how marketing automation is going to change the world. And don’t get me wrong, it is changing the business world on…
Mayer Becker's insight:

A useful compliation of 33 stats about marketing automation (also known as marketing campaign management) and how it is used. Thanks to Claire Grayston @ Wishpond for her research!

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

9 big takeaways from last week's #MarTech conference - Chief Marketing Technologist

9 big takeaways from last week's #MarTech conference - Chief Marketing Technologist | All About Marketing Operations | Scoop.it
Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and …
Mayer Becker's insight:
I attended this highly anticipated event along with 1100 other marketing technologists to learn the "state of industry" - and I can assure you it is alive and well! The event organizer, Scott Brinker, assembled 29 speakers and almost 70 vendors for an outstanding 2-day experience. Here is a recap of the key take-aways from MarTech Conference 2015.
more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

The Marketing Automation Tools Your Company Needs To Be Using - Forbes

The Marketing Automation Tools Your Company Needs To Be Using - Forbes | All About Marketing Operations | Scoop.it
Marketing automation isn’t just a buzzword - it’s a big deal for businesses. In fact, companies that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average.
Mayer Becker's insight:

Good roundup of tools for marketing automation that provides a summary of each. #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

How regular companies can gain a competitive advantage with marketing technology | VentureBeat | Marketing | by Louis Gudema, revenue + associates

How regular companies can gain a competitive advantage with marketing technology | VentureBeat | Marketing | by Louis Gudema, revenue + associates | All About Marketing Operations | Scoop.it
GuestEarly adopters often gain a competitive advantage that isn’t available later. Today, early adopter opportunities still exist for marketing technology in many industries.
Mayer Becker's insight:

Marketing is indeed a supply chain - from ideas to execution. When treated as such, #marketingoperations can continually improve efficiency through process improvements.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

The Future of the Marketing Operations Function | SiriusDecisions

The Future of the Marketing Operations Function | SiriusDecisions | All About Marketing Operations | Scoop.it
Mayer Becker's insight:

Infographic from @siriusdecisions showing the future of #marketingoperations. SD fully understands the importance of this relatively new function within marketing. I hope that enterprise-class companies will keep this role strategic; it has become, in many companies, a more tactical role of running the demand gen function, or just managing technology.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing Leaders: How to Make Change Management Work

Marketing Leaders: How to Make Change Management Work | All About Marketing Operations | Scoop.it
Learn what a successful marketing change management program accomplishes and how to implement process & technology changes with your team.
Mayer Becker's insight:

I've seen too many technology and transformation projects fail for lack of investment in a change management program to support them. @CoffeeDunn blogged recently about the importance of change management.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

8 Habits of the Highly Effective Marketing Operations Manager - Allocadia

8 Habits of the Highly Effective Marketing Operations Manager - Allocadia | All About Marketing Operations | Scoop.it
Marketers’ roles are changing fast, and now more than ever, the C-suite is looking for sophisticated data, analysis and ROI from marketing operations.
Mayer Becker's insight:

Understanding marketing operational and financial data has never been more important. Marketing operations teams are often the ones responsible for gathering, integrating and analyzing data from many different sources - and turning the data into usable insights. Tools like Allocadia are vital to managing and tracking this data and deserve strong consideration when building a marketing technology roadmap.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

What will happen with marketing technology in 2015? - Chief Marketing Technologist

What will happen with marketing technology in 2015? - Chief Marketing Technologist | All About Marketing Operations | Scoop.it
Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.” …
Mayer Becker's insight:

If anyone has the credibility to make predictions about marketing technologies, it is Scott. Here are his musings about what 2015 will bring us. #marketingoperations

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Boost creative capabilities with Widen digital asset management | Widen - Digital Asset Management

Boost creative capabilities with Widen digital asset management | Widen - Digital Asset Management | All About Marketing Operations | Scoop.it
RT WidenEnterprise: Learn about Media Collective's integrations this Weds Noon CST #AtTask #Wordpress #InDesign ... http://t.co/BIh9bg1rSd
Mayer Becker's insight:

Widen is a key component of an ecosystem of end-to-end capabilities to support #marketingoperations and creative production. A company I worked for used Widen for 10+ years to successfully manage 50,000+ assets. They are a true Midwest gem based in Madison, WI. Learn more at their upcoming webinar.

more...
No comment yet.
Scooped by Mayer Becker
Scoop.it!

Marketing Ops Tech Summit

Marketing Ops Tech Summit | All About Marketing Operations | Scoop.it
Mayer Becker's insight:

A valuable opportunity to learn about the current state of marketing operations, and marketing technologies, wrapped into one conference. Outstanding speakers and chance to network with your peers. #marketingops

more...
No comment yet.