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All About Marketing Operations
Current articles and posts about marketing operations, marketing technology and content strategy execution.
Curated by Mayer Becker
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Rescooped by Mayer Becker from Everything Marketing You Can Think Of
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10 Steps to Implement a Content Marketing Strategy : The Rainmaker Blog

10 Steps to Implement a Content Marketing Strategy : The Rainmaker Blog | All About Marketing Operations | Scoop.it
A definitive research study by Hubspot showed that companies with a robust inbound marketing program had a 61% lower cost per lead than companies that

Via Jeffrey Lapin
Mayer Becker's insight:

Hubspot is the authority on inbound marketing, and freely shares its findings and insights with the marketing community (well, if you provide your contact info). Marketing Ops is responsible for supporting the Content Strategy with technologies and processes to make it successful.

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Jeffrey Lapin's curator insight, April 30, 2013 5:58 PM

Good Infographic by Stephen Fairley via The Rainmaker Institute about the 10 steps to implementing a content marketing strategy.

Rescooped by Mayer Becker from Everything Marketing You Can Think Of
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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | All About Marketing Operations | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.

Via Jeffrey Lapin
Mayer Becker's insight:

Content itself is all about technology....marketing operations should provide the lead in understanding the technology landscape, matching it appropriately to business need.

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Jeffrey Lapin's curator insight, April 22, 2013 7:16 PM

2013 Trends: The Current Content Marketing Landscape [Infographic]

 

Helpful chart for understanding the current state of content marketing. It highlights the different aspects of content marketing and how they are interconnected.  

 

By: Dale Lovell via Content Amp

 

#contentmarketing #contentcreation #contentsharing #socialsharing #analytics #sem #smm #marketing