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How mobile technology is changing the face of broadcast

How mobile technology is changing the face of broadcast | New Audio Technology | Scoop.it
On-the-go TV, interactive apps and 4G are helping channel owners evolve their content for today's audience, argues Chris Minas

 

Technology never remains static for long and often moves in unexpected ways. Broadcast has gone through a variety of transformations, with satellite, cable and on-demand irrevocably altering our viewing habits. However, more recently mobile is starting to transform the face of broadcast. The on-demand model that we have become accustomed to is soon to be complimented with an "on-the-go" and "interact" model, enabled by more sophisticated mobile solutions. With the number of mobile-connected devices soon due to exceed the number of people on earth, broadcasters must respond to the changes in viewing habits in order to meet consumers' expectations of experiencing a more engaging, interactive and tailored broadcast experience.

In places lacking a television set, mobile broadcast could fill the gap. At my son's university, for example, none of the students in his "digs" had televisions, yet they all had laptops, mobile and broadband consuming content on demand. They regularly stream content on these platforms, while posting on Twitter and Facebook.

As well as introducing broadcast on-the-go, mobile devices will compliment existing ways of viewing.

The introduction of this model is also aiding the ailing newspaper industry to boost readership from its rapidly evolving audience. News International, for example, has just won the rights to stream highlights from Premier League football matches, which will make its website a formidable competitor in the year ahead.

As well as new content providers exploiting mobile, the ability of second screen companion devices, when used in conjunction with TV broadcasting, enables people to not only watch shows on their television set while sharing comments on their mobile, but are now able to also interact with the broadcast and advertising content.

A good example is the well-established music-recognition app Shazam, which has launched a new TV service that is not just a simple add-on to the voice and data functionality, but comes with new audio fingerprinting technology that recognises the audio stream. This triggers an interactive experience challenging the way the present markets connect to consumers. Users tag TV shows via their mobile, much like they have already been doing with songs, but they also gain access to information on the cast, competitions, trivia, Twitter-feeds and much more through interaction. In essence, viewing has become a far more holistic experience and allows users to interact with and personalise the content.

Coupled with the launch of 4G, streaming broadcast on mobiles will produce higher quality content, a more engaging experience and more immersive viewing experience. This is one of the most significant changes in the broadcast experience since the introduction of colour TV.

Radio broadcast is progressing in a similar way by allowing users to personalise their listening experience. Spotify recently added radio to its existing mobile app, which now includes the ability to create stations based around an artist, album or playlist, with additional songs being chosen that are similar to the ones that the user has selected. No doubt many of the other radio broadcast stations will follow suit and launch their services as mobile web or app solutions in order to cater for the next generation of radio audiences who will expect a mobile experience.

Although not yet a clearly defined media, mobile TV is at the forefront of the changing broadcast landscape. Last summer marked the launch of the Dyle TV app in the US, the brainchild of Mobile Content Venture (MCV), a conglomerate made up of about a dozen of the world's biggest broadcasting groups, including Fox, NBC and Telemundo. The app enables users to stream TV from participating channels directly to their mobile devicesbut its coverage abilities are limited and more channels need to participate if they are to succeed, by offering users more flexibility. It also lacks a DVR feature to allow users to rewind, pause and record the shows they are watching, a crucial part of watching TV wherever and whenever. However, this is only the beginning and the development of new devices reflects this.

The Samsung Galaxy Beam, launched last July, takes mobile broadcast beyond a small, handheld screen. This highlights the potential that mobile broadcast has to change the market for mobile services. The product is packed with a 15 lumens projector, allowing the user to watch anything on any surface and to share the viewing experience with those around them.

Mobile is rapidly expanding the different types of content that people are able to engage with; new apps and devices are adding greater capabilities in how broadcast can be accessed. In other words, the availability of broadcast is changing, as well as our viewing habits. Channel owners are increasingly looking for new and more diverse distribution platforms in order to maximise reach in a more fragmented media landscape. The mobile industry is providing the platform and innovative technologies to help channel owners utilise their content in new ways and reach out to today's audience. Mobile is breaking traditional barriers to consumption of content and driving broadcast forwards.

There is no doubt about it; broadcast on mobile is about to take off and channel owners and content owners alike are facing the exciting challenge of racing to be first. However, the question is not about the technology's availability to make this possible, but how the services should be designed and how they will be used. Ultimately, the service providers need to ensure they provide the best content and an engaging experience – all on the target audience's platform of choice. This will ensure their business is set and prepared to reach the next generation of consumer within the next five to ten years.


Via Virginie Colnel
Nick Skiver's insight:

Hello! Isn't this obvious? Did someone really have to write an article about this? Walk outside and take a look around. Infact even better, what are you doing right now? Probabaly streaming the latest news on what ever subject you feel the need to at this present time. This is the world we live in today and it will only become more frequent. It's called a trend.

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Apple rumored to unveil Wi-Fi free version of AirPlay at Sept. 12 event

Apple rumored to unveil Wi-Fi free version of AirPlay at Sept. 12 event | New Audio Technology | Scoop.it

A report on Tuesday claims inside knowledge of a new AirPlay feature Apple will allegedly introduce at its widely rumored Sept. 12 special event, with the new technology allowing users to stream audio directly to HiFi units or speakers without a Wi-Fi network.


Via François-Xavier Schaeffer
Nick Skiver's insight:

Awesome! It says free which already has me grinning but then on top of that I would even gave to connect to a wi-fi source? Just have signal? I like this a lot.

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Andrew Diaz's curator insight, March 9, 2013 3:52 PM

New wireless speakers are coming out for Apple products. This will allow wireless play of music to a speaker without using wifi. Pros - Less battery usage from having the wifi turned on and connected. Easy to quickly connect and play music. Cons - The sound quality of a little speaker might not be enough if someone is having a large gathering. It's Apple, I'm sure the price will be steep at initial launch.

Rescooped by Nick Skiver from News You Can Use - NO PINKSLIME
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Commuter Train To Silently Broadcast Ads Directly Into Your Head

Commuter Train To Silently Broadcast Ads Directly Into Your Head | New Audio Technology | Scoop.it
Before It's News - by Zen Gardner Sky Deutschland, the German railroad company, has developed a new technology that transfers audio from the train’s glass windows right into the heads of unsuspecti...

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
Nick Skiver's insight:

Sounds like and awesome idea, although it kinda freaks me out. How does it work to the point that others wouldn't be bothered by the music you are listening to? Or do you even get to choose your own music?

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Rescooped by Nick Skiver from Video Breakthroughs
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Google's new VP9 video technology reaches public view

Google's new VP9 video technology reaches public view | New Audio Technology | Scoop.it

The older VP8 hasn't taken the world by storm, but VP9 could give Google a fresh start in its attempt to popularize royalty-free video streaming.

 

VP9, the successor to Google's VP8 video compression technology at the center of a techno-political controversy, has made its first appearance outside Google's walls.

 

Google has built VP9 support into Chrome, though only in an early-stage version of the browser for developers. In another change, it also added support for the new Opus audio compression technology that's got the potential to improve voice communications and music streaming on the Internet.

 


Via Nicolas Weil
Nick Skiver's insight:

And... Progression moves on. It is nice that we could possibly have better video streaming. But I still don't understand why there is a need for new titles and why it would only be on google chrome. However if it works out well it will be something that I will be looking into for future use.

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Apple Developing Audio Hyperlinks, A Way For Audio Streams To Link To Other Media Or Control Devices | TechCrunch

Apple Developing Audio Hyperlinks, A Way For Audio Streams To Link To Other Media Or Control Devices | TechCrunch | New Audio Technology | Scoop.it
Apple is working on a new kind of "audio hyperlink" technology that would use audible or inaudible signals embedded in a music or other audio track to link out to other media, or to perform some function on the device when encountered.
Nick Skiver's insight:

Honestly this just sounds like a new scheme to make more revenue. It doesn't really seem to show much benefit to the consumer. I mean yeah it could make things a little faster and more user friendly. But unless this is a  stepping stone to a new era of online interactive commerce, then it's not something I would personally use myself.

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