New York Times Digital Strategy
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New York Times Digital Strategy
A collection of stories relating to the New York Times and their paywall, digital advertising, etc.
Curated by Megan Sullivan
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Prismatic wants to be the newspaper for a digital age

Prismatic wants to be the newspaper for a digital age | New York Times Digital Strategy | Scoop.it
Surrounded by an overwhelming amount of digital content, many people are looking for something that can fill the role of a digital newspaper -- filtering and highlighting interesting content.
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Igor Tishkin's curator insight, October 4, 2013 3:29 AM

Интересный кейс про Prismatic, которая хочет быть газетой в цифровую эру.

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The New York Times Reports a Digital Success Story

The New York Times Reports a Digital Success Story | New York Times Digital Strategy | Scoop.it
That pay wall seems to be working....
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Igor Tishkin's curator insight, October 4, 2013 3:35 AM

какой-то кейс про New York Times. Еще не читал и не разобрался, насколько он интересен. Отложу на потом.

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New York Times Digital Subscription Growth Doesn't Offset Ad Sales Slump

New York Times Digital Subscription Growth Doesn't Offset Ad Sales Slump | New York Times Digital Strategy | Scoop.it
The New York Times Company's digital subscriptions business continues to grow at a steady pace, but it's not enough to offset bigger declines in advertising revenue.
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Igor Tishkin's curator insight, October 4, 2013 3:44 AM

Показательные цифры доходов с рекламы в New York Times.

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Digital Gains Help Newspaper Circulation Figures

Digital Gains Help Newspaper Circulation Figures | New York Times Digital Strategy | Scoop.it
Digital circulation accounted for 15.3 percent of overall circulation, up from 9.8 percent over last year, helping to offset the pressure on the print product.
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MediaPost Publications 'NYT' Offers Another Round Of Buyouts 12/04/2012

MediaPost Publications 'NYT' Offers Another Round Of Buyouts 12/04/2012 | New York Times Digital Strategy | Scoop.it
'NYT' Offers Another Round Of Buyouts - 12/04/2012...
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