This report is designed to give an accessible overview of media literacy among UK children and young people aged 5-15 and their parents/ carers (-1-). The purpose of this report is to support people working in this area to develop and promote media literacy among these groups.
This report is the third full report since our survey began in 2005. It is therefore able to show trends over time for many of the questions asked. Due to different survey periods and focus, some comparisons are made with 2005 and 2007 data, and others with 2007 and 2008, and change over time is highlighted against either 2007 or 2008 accordingly.