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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | New ways of publishing | Scoop.it
A new infographic from Baynote proves just how many people are buying on mobile; here are a few highlights: - 1 in 10 Ecommerce dollars are spent today using a smartphone or tablet - Mcommerce growth is outpacing traditional Ecommerce growth by 200% - For every $1 spent, the average return on retail email marketing is $44.25 - The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
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Jeter Prepares to Turn a Page and Publish Many Others - New York Times

Jeter Prepares to Turn a Page and Publish Many Others - New York Times | New ways of publishing | Scoop.it
Hollywood Reporter
Jeter Prepares to Turn a Page and Publish Many Others
New York Times
On Thursday, Jeter, the Yankees' shortstop and captain, announced that he would start a publishing imprint, Jeter Publishing, a partnership with Simon & Schuster.
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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | New ways of publishing | Scoop.it
With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Via Lauren Moss
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