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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | New Tricks for WordPress and Social Media | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
judi knight's insight:

This is my mantra. I know it works if you find your secret sauce.

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Jeff Domansky's curator insight, June 15, 2013 12:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | New Tricks for WordPress and Social Media | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.


I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
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Olivier Milo's curator insight, July 7, 11:53 PM

Great list of tools for Pinterest !

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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Material Honesty on the Web

Material Honesty on the Web | New Tricks for WordPress and Social Media | Scoop.it
Material honesty—the idea that a substance should be itself, rather than mimic something else—has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects?
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Rescooped by judi knight from MailChimp Email Marketing
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Check out the New Mailchimp!

Check out the New Mailchimp! | New Tricks for WordPress and Social Media | Scoop.it
If you use Mailchimp to send emails to your clients and customers, you may have become very lost when you most recently logged in! Mailchimp redesigned their interface in June, which is optional until July 15th.

Via Meg Appleby
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IRS Announces Simplified Option for Claiming Home Office Deduction Starting This Year; Eligible Home-Based Businesses May Deduct up to $1,500; Saves Taxpayers 1.6 Million Hours A Year

IRS Announces Simplified Option for Claiming Home Office Deduction Starting This Year; Eligible Home-Based Businesses May Deduct up to $1,500; Saves Taxpayers 1.6 Million Hours A Year | New Tricks for WordPress and Social Media | Scoop.it
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Rescooped by judi knight from Google Plus and Social SEO
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How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem

How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem | New Tricks for WordPress and Social Media | Scoop.it
This guide provides a lot of useful tips and best practices on how to optimize and promote Google Plus Business Page.

Via Neil Ferree
judi knight's insight:

My client's are still confused about Google's change from Google Local Places. This may shine some light on what to do now.

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Neil Ferree's curator insight, July 30, 2013 11:30 AM

Best of Class Guide on How to Optimize our Google+ Business Page Soup to Nuts. Now that we can link YT channel to G+ BP its all good.

Two Pens's curator insight, July 31, 2013 12:17 PM

OK, I admit it. I haven't done one for Two Pens, but I swear I'm going to use this guide from Neil Ferrees when I do it :-)

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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | New Tricks for WordPress and Social Media | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
judi knight's insight:

This is my mantra. I know it works if you find your secret sauce.

more...
Jeff Domansky's curator insight, June 15, 2013 12:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.