New Tricks for WordPress and Social Media
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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | New Tricks for WordPress and Social Media | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
judi knight's insight:

This is my mantra. I know it works if you find your secret sauce.

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Jeff Domansky's curator insight, June 15, 2013 3:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.

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Rescooped by judi knight from Just Story It! Biz Storytelling
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Nothing Beats A Good Fact Better Than A Great Story | Story Lab

Nothing Beats A Good Fact Better Than A Great Story | Story Lab | New Tricks for WordPress and Social Media | Scoop.it

Especially in business settings, our tendency is to use relevant facts, case histories and sensible reasons to assert our points. But since we have been taught to believe that emotions have no place in business presentations, we ignore them. Yet, try as we might, humans are not able to achieve 100% objectivity. Feelings that result from our vantage points are always present. Moreover, they can powerfully mediate even the most logical presentations.


Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, July 2, 1:55 PM

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

Jim Signorelli,Story-Lab's curator insight, July 2, 1:57 PM

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

 
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How to Get a Personalized Assessment of Your Website [Free Tool]

How to Get a Personalized Assessment of Your Website [Free Tool] | New Tricks for WordPress and Social Media | Scoop.it

Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.
Well, today, we're excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own.  

What is Website Grader?

Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security....


Via Jeff Domansky
judi knight's insight:

Updated  recently! check out  Hubspot's Website Grader. it is an awesome tool. Highly recommended!  10/10

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Chuck Taylor's curator insight, August 9, 2015 12:45 PM

Hubspot's Website Grader is an awesome tool. Highly recommended!  10/10

Anna Morgan's curator insight, August 9, 2015 7:42 PM

Hubspot's Website Grader is an awesome tool. Highly recommended!  10/10

SmartArc Solutions's curator insight, August 10, 2015 12:57 AM

Hubspot's Website Grader is an awesome tool. Highly recommended!  10/10

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IRS Announces Simplified Option for Claiming Home Office Deduction Starting This Year; Eligible Home-Based Businesses May Deduct up to $1,500; Saves Taxpayers 1.6 Million Hours A Year

IRS Announces Simplified Option for Claiming Home Office Deduction Starting This Year; Eligible Home-Based Businesses May Deduct up to $1,500; Saves Taxpayers 1.6 Million Hours A Year | New Tricks for WordPress and Social Media | Scoop.it
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Rescooped by judi knight from Google Plus and Social SEO
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How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem

How to Optimize Google Plus Business Page: A Best Practices Guide - Omisem | New Tricks for WordPress and Social Media | Scoop.it
This guide provides a lot of useful tips and best practices on how to optimize and promote Google Plus Business Page.

Via Neil Ferree
judi knight's insight:

My client's are still confused about Google's change from Google Local Places. This may shine some light on what to do now.

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Neil Ferree's curator insight, July 30, 2013 2:30 PM

Best of Class Guide on How to Optimize our Google+ Business Page Soup to Nuts. Now that we can link YT channel to G+ BP its all good.

Two Pens's curator insight, July 31, 2013 3:17 PM

OK, I admit it. I haven't done one for Two Pens, but I swear I'm going to use this guide from Neil Ferrees when I do it :-)

Rescooped by judi knight from Public Relations & Social Media Insight
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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | New Tricks for WordPress and Social Media | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
judi knight's insight:

This is my mantra. I know it works if you find your secret sauce.

more...
Jeff Domansky's curator insight, June 15, 2013 3:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.

Rescooped by judi knight from Public Relations & Social Media Insight
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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | New Tricks for WordPress and Social Media | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

  • We never get tired of
  • We always have time for  
  • We don’t forget
  • We want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 11:39 PM

Here's an interesting infographic that shows what content we like.

Jochen Burkhard's curator insight, June 26, 1:58 AM
Come to see your interest" I did!
apertharpist's comment, June 27, 2:30 AM
i have shared..
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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | New Tricks for WordPress and Social Media | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.


I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
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Olivier Milo's curator insight, July 8, 2014 2:53 AM

Great list of tools for Pinterest !

Saranne Davies's curator insight, July 8, 2014 6:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 2014 7:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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Material Honesty on the Web

Material Honesty on the Web | New Tricks for WordPress and Social Media | Scoop.it
Material honesty—the idea that a substance should be itself, rather than mimic something else—has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects?
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Rescooped by judi knight from MailChimp Email Marketing
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Check out the New Mailchimp!

Check out the New Mailchimp! | New Tricks for WordPress and Social Media | Scoop.it
If you use Mailchimp to send emails to your clients and customers, you may have become very lost when you most recently logged in! Mailchimp redesigned their interface in June, which is optional until July 15th.

Via Meg Appleby
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