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3 Quick Actions to Stay Ahead of the Latest Social Media Trends — Amy Porterfield

3 Quick Actions to Stay Ahead of the Latest Social Media Trends — Amy Porterfield | New to Social Media | Scoop.it
Social media trends and tools crop up every single day. And to hear some people tell it, every single one is the next big thing. I don’t actually agree.
AdriM's insight:

No, creating a page/account is not enough. Great quick and easy tips to engage your audience.

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Colors of Social Timing: When To Post On Facebook, Twitter Social Networks

Colors of Social Timing: When To Post On Facebook, Twitter Social Networks | New to Social Media | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.

 

All things being equal, and they never are online, post when you can create the biggest wave.


Via Martin (Marty) Smith
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5 Types of Content Marketing to Continuously Attract Prospects

5 Types of Content Marketing to Continuously Attract Prospects | New to Social Media | Scoop.it
It's a fact of life in business: If you don't have new prospects, you don't have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prosp...
AdriM's insight:

Type of content you need to keep in mind so that custumers look for you (not the other way around)

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The Power of Color In Effective Customer Service [Infographic ]

The Power of Color In Effective Customer Service [Infographic ] | New to Social Media | Scoop.it
By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 25, 2013 7:34 AM

This is an interesting approach. Color the process and you color the result. Never thought of a process or color as such a means to a customer service end before. A definate #StealThis.

Intriguing Networks's curator insight, June 25, 2013 5:49 PM

The joy and the power of colour

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This Is Your Brain, This Is Your Brain On Infographics: 13 Reasons You Crave Infographics [Infographic]

This Is Your Brain, This Is Your Brain On Infographics: 13 Reasons You Crave Infographics [Infographic] | New to Social Media | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Sanisha Hurrisunker, Martin (Marty) Smith
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter

What Makes A Successful Social Media Campaign? [INFOGRAPHIC] - AllTwitter | New to Social Media | Scoop.it
What Makes A Successful Social Media Campaign? [INFOGRAPHIC]

Via Martin (Marty) Smith
AdriM's insight:

Great tips!

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Martin (Marty) Smith's curator insight, June 14, 2013 6:50 AM

Helpful ideas and stats here.

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Perhaps the most important Social Media launch of the year -- Measurement Standards

Perhaps the most important Social Media launch of the year -- Measurement Standards | New to Social Media | Scoop.it

we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR this is without a doubt the most signficant effort with which I've ever been involved.  


Via Mike Ellsworth
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Mike Ellsworth's curator insight, June 20, 2013 6:52 PM

Katie Delahaye Paine is a daughter of a legend legend in public relations and measurement. We quote her work exensively in our books (http://bit.ly/OrderBeAPerson)

 

She's been involved in an effort to standardize social media metrics, and the group has released its first version of comprensive definitions.

 

If you don't think social media can be measured, or if you think you might be buying social media measurement snake oil, check out this article and the complete standards, downloadable as PDF.

 

Via @ShaneBarker

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Pinterest Update: What Are We Pinning? [Infographic]

Pinterest Update: What Are We Pinning? [Infographic] | New to Social Media | Scoop.it
Getting traction on Pinterest can be quite hard, but utilizing the statistics presented in this Pinterest update infographic could increase your following.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, May 29, 2013 10:40 AM

Interested stats about the picture posting site:

 

"One source says that Pinterest is worth over $2 billion due to its 25 million users, but other sources say that Pinterest only has around 12 million uses and 1.36 million visitors a day. For an accurate Pinterest update, I wouldn’t officially quote either of these sources since they are so far apart."

 

 

Via @SocialKoolKats

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Collective Bias Uses Social Media to Turn Consumers into Marketers

Collective Bias Uses Social Media to Turn Consumers into Marketers | New to Social Media | Scoop.it
Recently recognized by Forbes magazine “as one of America's Most Promising Companies,” Collective Bias of Bentonville is becoming a popular tool for brands looking for influence with shoppers.
AdriM's insight:

Hiding companies behind bloggers who are hired to talk about brands (without disclosing any negatives of course) while pretending to be regular consumers... great for companies but bad news for consumers. Eventually consumers will catch up and what is great about on line word of mouth today will die.

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Online Marketing in 2012 [Infographic] - Unbounce

Online Marketing in 2012 [Infographic] - Unbounce | New to Social Media | Scoop.it
Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading.

 

Things are getting more social and mobile and faster and faster.

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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | New to Social Media | Scoop.it
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.

Via Mike Ellsworth
AdriM's insight:

Great insights from social media professionals

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Mike Ellsworth's curator insight, May 25, 2013 3:54 PM

I would suggest downplaying any metric that doesn't directly relate to your bottom line. Sure you need to track followers and engagement and such, but if they don't buy anything, you should use these metrics to figure out why, rather than tracking them for their own sake.

 

Via @neilpatel

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Who Are The Top 50 Social Media Power Influencers?

Who Are The Top 50 Social Media Power Influencers? | New to Social Media | Scoop.it
The list was compiled using PeekYou‘s social pull metric – which, roughly speaking, measures the number of people in your second degree networks who are identifiable and active (see an explanation and some of the criticism of it in this post...
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Social Signals Work for SEO

Social Signals Work for SEO | New to Social Media | Scoop.it

As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.

 

'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.

 

Read More: http://socialmediatoday.com/peter-visser/1477866/do-social-signals-work-seo


Via Antonino Militello
AdriM's insight:

For those who want to see social media having a directi influence on SEO. You can even follow instructions to conduct your own experiment!

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Randi Thompson's curator insight, May 20, 2013 8:22 AM

Search Engine Optimization is how people find you when they search online...  How does it work with social media?

Gail Monique Mallo's comment, May 21, 2013 3:03 AM
This is so true. I don't think people out of this industry fully embrace the importance of social signals nor do they understand what social signal is. I guess that's what social media managers are here for!
Daniel Imbellino's comment, May 24, 2013 6:48 AM
They're what drives my websites today. Search engines are leaving the prospect of figuring which content is good or bad up to the users themselves. When you +1 something you are effectively "recommending" that content to all your followers on G+, in which those in your circles could see the content you +1'd in search results.
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Which Social Network Is Right For Your Business? [INFOGRAPHIC]

Which Social Network Is Right For Your Business? [INFOGRAPHIC] | New to Social Media | Scoop.it
Which Social Network Is Right For Your Business? [INFOGRAPHIC]

Via Martin (Marty) Smith
AdriM's insight:

You want your business to get into social media and you don't know with which social network to start? Check this out!

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Martin (Marty) Smith's curator insight, May 19, 2013 11:03 AM

Hepful infograhic for SMBs.

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21 Types of Content We Crave

21 Types of Content We Crave | New to Social Media | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
AdriM's insight:

Whether you're blogging, tweeting or posting you need content that keeps your followers engaged. This list will inspire you and help you create content that resonates with the audience.

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Ignore Mobile at Your Own Peril - #Infographic

Ignore Mobile at Your Own Peril - #Infographic | New to Social Media | Scoop.it
Ignore Mobile at Your Own Peril Business owners have ignored mobile for too long. Not only is the growth in mobile usage unprecedented but the implication for any company of this growth is serious....

 

Marty - Hard to believe anyone would be "ignoring mobile" these days when it is so clear mobile is the major disruptive force of the last 10 years. If you are playing mad at mobile get over it fast or good luck with that.

AdriM's insight:

Nice breakdown

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Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC]

Companies LIKE Social Media When They Are In Control (Good Luck With That :) [INFOGRAPHIC] | New to Social Media | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

Via Ameen Hashimi, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 22, 2013 9:52 AM

What this infographic really says is most companies don't get social media. Social media's spontaneous "realness" scares most companies. Here's the problem. Being consistently real is the name of the Internet marketing game.

To wish Internet marketing and life in a social, connected time when The Ask, Give and Share rule is to NOT GET how to creating marketing today. Think of social media as a barometer. If your company is comfortable with you posting on social media during work hours and as yourself then they "get it".

Where "it" is how to exist in the world today. If your company has restrictions and you have to say "opinions are my own" even on your own Twitter then polish up the resume as you will need to find a new employer.

The employer you work for may go on for a long time, but YOUR personal brand is being hurt daily. RUN and run now :). Life is too short to work for fools. social signals and social signals are just about everything an Internet marketer needs these days.

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UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | New to Social Media | Scoop.it

Via Peg Corwin, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 13, 2013 3:42 PM

Wow, this infographic cover tons of territory fast. Great and very "ean content movement".

Russ Merz, Ph.D.'s comment, June 13, 2013 4:56 PM
Very useful information.
Sultan Semlali's curator insight, June 17, 2013 8:50 AM

These infographics are fantastic guides for creating content across the different platforms...

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Email Most Valuable SOCIAL Network [Infogrpahic]

Email Most Valuable SOCIAL Network [Infogrpahic] | New to Social Media | Scoop.it

Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 29, 2013 9:41 AM

Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe. 

Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover. 

If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:

* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list). 
* Contest and games designed to build our lists.

* Facebook advertising (building our list was what I could get FB to do).

* Join Our Email Tribe CTAs all over everything.

* QRCodes that prompt mobile signups.

* etc...

We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.  

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Pinterest Is Surging As A Social Commerce Platform

Pinterest Is Surging As A Social Commerce Platform | New to Social Media | Scoop.it
Pinners spent an average of $80.54 when buying. ; (Pinterest Is Surging As A Social Commerce Platform: This news note comes from BI Intelligence...
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Who are These “Influencers” I’m Supposed to Find? (Oracle Social Spotlight)

Who are These “Influencers” I’m Supposed to Find? (Oracle Social Spotlight) | New to Social Media | Scoop.it
Blogs.Oracle.Com - Oracle Social Spotlight (RT @oraclesocial: So who are these "#influencers" you're supposed to find and make like you?
AdriM's insight:

You need to find the Beyonce's and Justin Timberlakes' in your niche markets. They can be of great help.

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SEO Audit Checklist [Infographic]

SEO Audit Checklist [Infographic] | New to Social Media | Scoop.it
SEO Audit Checklist Tasks Infographic (I would run an error report too).

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 28, 2013 9:14 AM

I would do a few more things to check SEO such as:


* Webmaster tools to check errors. 

* Watch heuristic KPIs like a hawk and pounce when they wobble. 

* Check competitor sites for terms you want. 

* Evaluate links. 

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Why You Should Not Ignore Pinterest in Your Social Media Strategy

Why You Should Not Ignore Pinterest in Your Social Media Strategy | New to Social Media | Scoop.it
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart fro

Via Kat Ford
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Social Media Guidelines Template

Social Media Guidelines Template | New to Social Media | Scoop.it
To help you make the most of the web, you can now download a Social Media Guidelines Template for your organisation.
AdriM's insight:

You might find these templates useful. They're social media guidelines you can use with your employees and clients to define your company's policies.

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6 Myths About Social Media Marketing

6 Myths About Social Media Marketing | New to Social Media | Scoop.it

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be. (RT @Inc: Social Media Myth No. 3: Google+ is a waste of time.


Via The New Company
AdriM's insight:

To see positive results from your social media efforts, you must first invest a lot of time and effort. It'll not be easy at first but if you persevere, you'll succeed. Check out why you shouldn't get discouraged if your progress is slow at first.

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