we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR this is without a doubt the most signficant effort with which I've ever been involved.
Recently recognized by Forbes magazine “as one of America's Most Promising Companies,” Collective Bias of Bentonville is becoming a popular tool for brands looking for influence with shoppers.
Hiding companies behind bloggers who are hired to talk about brands (without disclosing any negatives of course) while pretending to be regular consumers... great for companies but bad news for consumers. Eventually consumers will catch up and what is great about on line word of mouth today will die.
The list was compiled using PeekYou‘s social pull metric – which, roughly speaking, measures the number of people in your second degree networks who are identifiable and active (see an explanation and some of the criticism of it in this post...
As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.
'Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Ignore Mobile at Your Own Peril Business owners have ignored mobile for too long. Not only is the growth in mobile usage unprecedented but the implication for any company of this growth is serious....
Marty - Hard to believe anyone would be "ignoring mobile" these days when it is so clear mobile is the major disruptive force of the last 10 years. If you are playing mad at mobile get over it fast or good luck with that.
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be. (RT @Inc: Social Media Myth No. 3: Google+ is a waste of time.
To see positive results from your social media efforts, you must first invest a lot of time and effort. It'll not be easy at first but if you persevere, you'll succeed. Check out why you shouldn't get discouraged if your progress is slow at first.