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How to Build and Operate a Content Marketing Machine

How to Build and Operate a Content Marketing Machine | New to Social Media | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...

Via Martin (Marty) Smith
AdriM's insight:

Many clients resist content marketing. They think their product is for "everyone" and don't see the point of building personas. The more you know about the subject the easier it'll be for you to make your custumers gravitate toward it and finally be on board.

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Martin (Marty) Smith's curator insight, April 30, 2013 7:31 AM

Building vs. Operating
Great SEOmoz post on how to build a content marketing machine, a machine we all need these days. One of my favorite posts on the How Tos of content marketing. Don't make any mistake either. Building and Operating at two very different things. 

Nick Peperell's curator insight, May 1, 2013 4:12 AM

This article just shows how much is involved in a good content marketing strat. We are at toaster stage for our own business but are starting to develop a deeper stronger proposition for our clients using a model similar to this. Quick insightful turnaround of quality content, now there's a challenge...

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The Power Of SMS Marketing | Visual.ly

The Power Of SMS Marketing | Visual.ly | New to Social Media | Scoop.it
This SMS marketing infographic, created by SlickText.com, highlights some incredibly interesting statistics on
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Psychology Of Social Networks [Infographic]

Psychology Of Social Networks [Infographic] | New to Social Media | Scoop.it
psychology of social networking.

 

Great stats here such as every minute there are 700,000 status updates and 500,000 tweets. 


Via Martin (Marty) Smith
AdriM's insight:

... and this is why businesses should not ignore social media in their marketing strategies.

 

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