Penguin SEO is about your link ratio... Panda updates have seen a drop in many low quality sites. Website owners and affiliate marketers should limit these ...
Susan Cole Townsend's insight:
Well, I think that it is making blogs and all sites with content work harder and more honest for the value to value that most readers want. It makes the old way of link building gone in the wind. Sure you can still link to other sites or blogs but you can't just use it to get back links. The updates will see if it is an honest link and comments are relative to the subject matter not only on the home page but other pages as well. The important thing is are you building a social connection with the other person on that other blog or site. No more spammy types of comments. Also the key word use is now less is more. Use the key words or phase once or twice and then use like words,(synonyms), terms,concepts that relate to the theme of the content. Cut down on duplication of content, you know people were doing that who lack writing content to get ranking. Sure you will still use keywords because google use adwords for advertising so it will still have importance but, if used too much your site may suffer. Now the authority author will be the new way of building or growing your Band and traffic. Being a trust worthy site will be important as well.
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