New product development
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New product development
New product development process and product research methods
Curated by Thomas Brown
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→ Brand Positioning Research - Brand Positioning Marketing Research. ←

→ Brand Positioning Research - Brand Positioning Marketing Research. ← | New product development | Scoop.it
A brand positioning marketing research firm conducts positioning branding, new product, & segmentation research
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Using analogies and stories. An example: “What Brands Can Learn from Newsrooms" - Inspire! … marketing & branding strategy | Blog

Using analogies and stories. An example: “What Brands Can Learn from Newsrooms" - Inspire! … marketing & branding strategy | Blog | New product development | Scoop.it
“Brands often get it wrong in real-time marketing because they whiff on process”, writes Kunur Patel in a recent article,  “What Brands Can Learn from Newsrooms”.
Thomas Brown's insight:

In the zig-zag path to stellar marketing strategies — product, brand, messaging — analogy can often be a powerful tool.  Analogies and stories provide a change-of-scenery, a new frame of reference that can stimulate new fresh ideas, product concepts, naming ideas, and advertising platforms.

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Marketing Research Tools & Decisions Making

Marketing Research Tools & Decisions Making | New product development | Scoop.it

White paper on new product concept testing. Outlines the sequence of creative and analytical steps required in concept development.

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Yahoo's Mayer to Rebuild Research Lab With 50 PhD Hires in 2013 - Bloomberg

Yahoo's Mayer to Rebuild Research Lab With 50 PhD Hires in 2013 - Bloomberg | New product development | Scoop.it
Yahoo's Mayer to Rebuild Research Lab With 50 PhD Hires in 2013 Bloomberg Yahoo spent $885.82 million last year on product development, which includes R&D, a 27 percent decline from 2008.
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Will Wearable Technology Kill the Smartphone?

Will Wearable Technology Kill the Smartphone? | New product development | Scoop.it
When it comes to emerging technology, 'wearables' may be the talk of the town these days. But don't throw away your trusty smartphone. It may become the driving force behind wearable technology such as glasses, watches and clothing.
Thomas Brown's insight:

Always keep looking ahead without losing focus on today.  Is an important trend possibility to track for product marketers.

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Concept Testing :: New Products Research Whitepaper available

Concept Testing :: New Products Research Whitepaper available | New product development | Scoop.it

Concept testing for product, advertising, and brands.  Available whitepaper gives tips and stages of product concept development and testing.

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Marketing Research Tools & Decisions Making

Marketing Research Tools & Decisions Making | New product development | Scoop.it

White paper on new product concept testing. Outlines the sequence of creative and analytical steps required in concept development.

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SnapIt - Screen Capture Software

SnapIt - Screen Capture Software | New product development | Scoop.it

Keeping our eyes on #productdevelopment moves, we see SnapIt screen capture   #targeting bloggers, app developers, and web designers .  Yes, well tuned #marketing targets is half the job of #newproduct intros.

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