John Mack, created a preso on his views of the nealry foregone year. Pharma has made a development indeed.
But has it gone as you expected it?
I for one think not: acknowledging what new opportunities have arisen for pharma, stays a hard thing to do for management. The hardest thing? In my observation, as I can infer so from my discussions with them, is the (only partly) departure from calling routines as the major activity to market to promote one's products. All centres around developing e-detailing and with it larger connections to one's target groups.
In the period from about 2007 till now, much has been published about the new business/commercial model for pharma. Recently we have completed a way to do so, with demonstrating data and all.
Yet, it is still a long road to go, before we see pharma iinovate to real health care markets, indeed.
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